**Job Title: Search Engine Optimization (SEO) Specialist**

We are looking for a data-driven and creative **SEO Specialist** to join our digital marketing team. This is a **fully remote** position open to candidates across Australia, with the flexibility to work **part-time or full-time** depending on your availability.

🌐 **About the Role**

As an SEO Specialist, you’ll take ownership of search strategy and implementation to drive organic traffic, improve keyword rankings, and boost online visibility across various platforms. You’ll collaborate with content, web, and marketing teams to ensure SEO best practices are embedded in all areas.

🔧 **Key Responsibilities**

*   Conduct keyword research and develop on-page/off-page SEO strategies
*   Optimise website content, structure, and metadata for search engines
*   Monitor and analyse SEO performance using tools like Google Analytics, Search Console, and SEMrush
*   Develop backlink strategies and outreach campaigns
*   Stay updated with search engine algorithm changes and trends
*   Perform technical SEO audits and provide actionable recommendations
*   Collaborate with content creators to ensure SEO-aligned copy and articles

✅ **Ideal Candidate**

*   Proven experience as an SEO Specialist or similar role
*   Strong understanding of search engine algorithms and ranking factors
*   Hands-on experience with SEO tools (e.g. Ahrefs, SEMrush, Moz, Screaming Frog)
*   Knowledge of HTML, CSS, or basic web development is a plus
*   Excellent analytical, communication, and reporting skills
*   Ability to work independently and meet deadlines remotely
*   Based in Australia with a reliable internet connection

🌟 **What We Offer**

*   100% remote position – work from anywhere in Australia
*   Flexible work arrangements – part-time or full-time available
*   Competitive hourly rate or salary depending on experience
*   Paid onboarding and training
*   Collaborative, supportive team culture
*   Opportunity to grow your digital marketing career in a results-oriented role

Search Engineer Optimization Specialist - Remote

About Saasyan

Saasyan is a fast-growing Australian EdTech company helping K–12 schools ensure students' online safety. As digital learning becomes more widespread, over 750 schools and 450,000+ students rely on our AI-powered platform for real-time risk alerts, detailed activity insights, and flexible web filtering tools. Our cloud-based solution integrates seamlessly with existing school systems, making it easy to deploy and immediately effective.

Led by experienced technology entrepreneurs, Saasyan is in scale-up mode and actively expanding our team. If you are passionate about impactful technology and improving student wellbeing, Saasyan offers an exciting opportunity to work in a supportive, innovative environment.

Position Summary

As a Marketing & Sales Specialist at Saasyan, you will play a key role in accelerating our growth by leading smart, data-driven marketing initiatives and enabling the sales team to connect meaningfully with leads and drive customer acquisition.

This role is ideal for someone who enjoys the strategic side of marketing, the tactical execution of sales, and who thrives on contributing to a greater purpose.

We are looking for someone who truly understands the full buyer journey—from creating awareness and generating leads at the top of the funnel, to nurturing them through consideration and ultimately helping them convert. You’ll work closely with both primary technical decision-makers (School IT Managers) and secondary non-technical stakeholders (Wellbeing and Pastoral Care staff), developing tailored strategies and content that speak to each audience.

With approximately 75% of your focus on marketing and 25% on sales enablement, you’ll have the opportunity to shape campaigns that create impact, drive engagement, and directly support our goal of empowering schools to keep students safe and well.

What You'll Do

Marketing (75%)

**Campaign Execution**

·      Plan and deliver integrated campaigns across digital, social, and email channels to generate awareness and demand.

·      Manage campaign timelines and assets and report in coordination with key stakeholders.

**Content Creation & Copywriting**

·      Write and design impactful content for blogs, case studies, landing pages, and sales enablement materials.

·      Adapt messaging for defined key personas.

**Digital Marketing**

·      Manage and optimise social media campaigns.

·      Continuously improve SEO, landing page performance, and conversion tracking.

**Email & Marketing Automation**

·      Build targeted email campaigns to support lead nurturing and product education.

·      Set up and manage workflows in platforms such as HubSpot.

**Social Media & Community Engagement**

·      Create and schedule content across LinkedIn and Facebook.

·      Monitor trends and interactions to amplify Saasyan's thought leadership and community presence.

**Events & Webinars**

·      Support the planning and promotion of live webinars, education conferences, and virtual demos.

·      Coordinate lead capture, registration, and post-event follow-up activities.

**Analytics & Reporting**

·      Track performance across digital platforms and provide insights to refine strategy.

·      Regularly report on KPIS such as MQLS, campaign ROI, website traffic, and email engagement.

Sales Support (25%)

**CRM & Lead Qualification**

·      Manage and update records in HubSpot to ensure lead data accuracy.

·      Qualify and assign leads based on pre-defined criteria and campaign source.

**Outreach & Sales Coordination**

·      Assist with outbound campaigns, prospecting emails, and follow-ups aligned with marketing efforts.

·      Help prepare proposals, pitch decks, and customised client collateral.

**Customer Insights**

·      Gather feedback from leads and customers to enhance our messaging, product positioning, and campaign development.

·      Identify trends that inform upsell and cross-sell opportunities for the sales team.

What you will bring

**Mindset & Personal Qualities**

·      A hunger to learn and the ability to grasp new concepts quickly

·      Strong empathy for those responsible for student safety and wellbeing

·      A love for solving problems and creating delightful customer experiences

·      A honed attention to detail and a passion for continuous improvement

·      A love for process and a drive to optimise for effectiveness, scale, and efficiency

·      A demonstrated ability to manage multiple projects in a fast-paced environment

·      A preparedness to adapt to new and evolving tasks, tools, and responsibilities

**Communication & Collaboration**

·      Superior written and verbal communication skills

·      Ability to engage in credible technical conversations about Saasyan’s solution

·      Strong interpersonal skills with a love for speaking to people

·      A team player mindset with the ability to work cross-functionally and collaboratively

**Marketing & Analytical Skills**

·      Familiarity with marketing strategies, tactics, and tools (e.g. HubSpot, LinkedIn Campaign Manager, Meta)

·      Good instincts backed by analytical thinking and data-driven decision-making

·      Understanding of lead funnels, digital metrics, and campaign ROI tracking

**Nice to Have**

·      Bachelor’s degree in Marketing, Communications, Business, or a related field

·      2–4 years of experience in a marketing role, ideally within SaaS, tech, education, or cybersecurity

·      Familiarity with inside sales or business development

·      Graphic design or video editing experience (e.g. Canva, Adobe Suite)

Why Saasyan?

·      Be part of a purpose-driven company helping schools protect and empower students

·      Join a collaborative team with a strong culture of innovation, integrity, and impact

·      Remote working arrangement with a focus on outcomes

·      Opportunity to grow in a fast-scaling SaaS business

Ready to use your marketing skills to make a difference? Apply now and help Saasyan shape the future of student wellbeing and online safety.

Additional Information

The unique contributions of all Saasyans are essential to our success. To make sure we continue to incorporate everyone's perspectives and experience in our products and culture, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status.

All your information will be kept confidential according to EEO guidelines.

Marketing & Sales Specialist

We’re hiring a Content-Led SEO Strategist to join our high-performance team at Webprofits. This isn’t a typical "content" role - it's strategy-led, research-driven and performance-focused.

Your mission?

Own the development of content strategies that support SEO as the primary channel, while also aligning with broader marketing objectives across paid, social and brand. You’ll work across multiple industries, helping shape the type of content that doesn't just rank - it drives business impact.

You’ll take content briefs from concept to completion, working with designers, consultants and copywriters to bring them to life. You’ll know when to use AI, when not to, and how to push content into new frontiers - like Answer Engine Optimisation (AEO).

**What You’ll Do**

*   Lead research and create content briefs that support SEO-first strategies but also connect with wider campaign goals.
*   Conduct SERP, competitor, and keyword research to build content that’s actually worth publishing.
*   Collaborate with internal teams to align content direction with the bigger picture.
*   Leverage AI tools (in non-generic ways) to enhance ideation, formatting and velocity.
*   Provide editorial direction and review copy against brief quality and intent.
*   Monitor content performance post-launch and help extract learnings to continuously improve.
*   Stay on the pulse of emerging SEO trends, AEO opportunities and content formats that cut through.
*   Support execution at scale by managing a high volume of content briefs across a broad portfolio.

**What You Bring**

*   3–5+ years in content strategy, SEO or content marketing - ideally in an agency or fast-moving environment.
*   Strong understanding of SEO principles - you know how internal linking, structure and keyword intent really work.
*   Excellent research and analytical skills - you can go from “vague brief” to “publish-ready strategy” fast.
*   Confident using AI to support (not replace) content workflows.
*   You can write and edit sharp, brand-aligned content briefs that drive both search and business outcomes.
*   Able to juggle multiple briefs, clients, industries - and still keep the quality high.
*   Bonus: Any exposure to AEO (Answer Engine Optimisation) or interest in where search is heading beyond Google is a huge plus.

**Why Join Webprofits**

We’re a strategy-first digital growth consultancy that works with ambitious brands in Australia and around the world. We move fast, think deep and believe content is still the most underutilised growth lever for brands who want to win long term.

We’re also pioneering AEO and next-gen organic strategy, so if you’re tired of the same old SEO content playbook - this is your chance to help write a new one.

Content-Led SEO Strategist for DTC / eCommerce Brands

Company Description **About Rome2Riowww.rome2rio.com | Discover how to get anywhere** At Rome2Rio, our mission is simple: help travellers get from A to any B. We make it easy to compare flights, trains, buses, ferries, and driving routes - providing everything users need to discover, plan, and book their journey. Behind the scenes, we tackle complex routing challenges, process massive datasets, and optimise search performance to deliver fast, reliable results to millions of users each month. Rome2Rio is part of the Omio Group, a global multi-brand travel platform headquartered in Berlin. Together with Omio, we’re building the leading ecosystem for transport discovery and booking—serving a combined audience of over 900 millions of users globally. Job Description As Rome2Rio enters its next phase of growth, we’re evolving our approach to how we bring products to market, connect with our users, and drive long-term value. We’re hiring a Director of Product Marketing to lead this effort and elevate the impact of product marketing across the organisation. This is a foundational role—reporting to the VP of Marketing —that will shape how we position our products, tell our story, and scale our reach. You’ll work across Product, Marketing, Analytics, and CX to develop go-to-market strategies, optimize performance channels, and define how product marketing drives business impact at Rome2Rio. If you're a strategic, data-savvy, and customer-obsessed marketer who thrives in fast-moving environments—this is that kind of role. What You’ll Do

*   Develop and execute a comprehensive product marketing strategy aligned to product roadmaps and company goals.
*   Partner with cross-functional teams to bring high-impact go-to-market plans to life.
*   Shape audience insights, messaging, and positioning to strengthen user connection and engagement.
*   Optimize core performance channels (SEO, SEM, content) while identifying and testing new growth opportunities.
*   Lead the discovery and development of 2–3 key growth areas over the next 24 months.
*   Monitor and analyze performance, adjusting tactics to drive measurable business results.
*   Act as the internal expert on market dynamics, user behavior, and competitor activity.
*   Represent product marketing in senior forums, aligning stakeholders on strategy and priorities.

Qualifications **What We’re Looking For**

*   12+ years of experience in product marketing or growth marketing roles, ideally in digital or tech environments.
*   Strong leadership track record, including experience guiding cross-functional teams and influencing senior stakeholders.
*   Expertise in SEO, SEM, content marketing, and channel strategy.
*   High analytical acumen—comfortable making decisions based on data, research, and experimentation.
*   Ability to turn ambiguity into structure, and strategy into action.
*   Excellent communicator with a collaborative mindset and high emotional intelligence.
*   Experience managing budgets and making resource trade-offs to optimize outcomes.
*   A builder at heart—you’re motivated by creating new value from the ground up.

**Bonus Points**

*   Experience in travel, transport, or marketplace businesses.
*   Familiarity with product-led or B2C tech environments.
*   Hands-on knowledge of emerging martech or growth tools.

Additional Information **What’s in it for you?Build & Shape** This isn’t a hand-me-down sales playbook—you’ll help create it from the ground up. **Culture-First** We’re a small team with big ambition, and we genuinely care about how we work together. **Career Growth** Work closely with leadership, influence strategy, and take on high-impact responsibilities from day one. **Flexibility & Trust** We’re remote-first, results-focused, and offer real autonomy in how and where you work. **✈ Explore Fund**: Travel perks to help you experience the journeys you help others plan! Rome2Rio is part of the Omio Group, a global travel platform uniting teams across Berlin, Melbourne, London, and beyond. This role sits with the Rome2Rio brand but is also listed on Omio’s careers site, as we work together to build the future of travel. Want to learn more? Visit our Careers page for more on what life at Rome2Rio is like. **Want to join us?** Apply below in English—we’re excited to meet you. Additional Information At Rome2Rio, we don’t expect candidates to tick every single box. If you're excited about what we’re building and believe you can make a difference, we’d love to hear from you. We value and celebrate diversity across the Omio Group. We welcome applicants of any background, ethnicity, religion, gender identity, sexual orientation, age, or ability. Join us and help shape a more connected, inclusive travel experience—for our team and for millions of users around the world. **Recruitment scams: Important notice** Protect yourself from scammers, Omio wants to ensure your ongoing safety during the application process at Omio. Please keep in mind of potential scammers impersonating Omio recruiters (mainly via a global professional networking site, and messenger app's). Remember, Omio never requests payment or sensitive personal information during the recruitment process. All official job opportunities are exclusively posted on our careers page. If you suspect fraudulent activity, report it to recruitment@omio.com. Remember to cross-reference against our careers page if you question the authenticity, stay vigilant, and protect yourself from recruitment scams. www.omio.com/corporate/jobs

Director of Product Marketing at Rome2Rio (Remote, Australia & US )

**Role Description**

This is a part-time remote role for an Online Marketing Specialist at Boomerang HR Agency. The Online Marketing Specialist will be responsible for executing online marketing strategies, managing social media marketing campaigns, and collaborating with the marketing team to drive sales. The role will involve creating and implementing digital marketing plans to enhance brand visibility and engagement.

**Qualifications**

*   Online Marketing, Social Media Marketing, and Digital Marketing skills
*   Experience in Sales and Marketing
*   Proficiency in using various online marketing tools and platforms
*   Strong analytical and problem-solving skills
*   Excellent communication and interpersonal abilities
*   Knowledge of SEO and SEM best practices
*   Bachelor's degree in Marketing, Business, or related field

Online Marketing Specialist

Webprofits is a performance-led digital agency helping ambitious ecommerce brands grow fast through organic search. We're now hiring a Senior SEO Consultant to lead strategy and execution across some of the most exciting Shopify-powered DTC and challenger brands.

You’ll scale organic visibility not just through traditional search, but also through modern discovery and shopping surfaces — including Google Shopping (free listings), YouTube, AI Overviews, and Search Generative Experiences (SGE).

We’re investing in Answer Engine Optimisation (AEO) as part of our forward-thinking approach to search, and you’ll play a role in shaping how our clients stay visible as the search landscape evolves.

This role is built for someone who loves owning both the strategy and the results — combining content-led SEO, technical implementation, and Shopify-specific best practices — while mentoring others and contributing to internal capability uplift.

**ABOUT THE ROLE**

As a Senior SEO Consultant, you’ll lead organic strategy across a portfolio of high-growth ecommerce clients. Your work will directly impact traffic, rankings, and revenue — from planning and execution to performance reporting and ongoing optimisation.

You’ll be responsible for scaling organic visibility not just through traditional search, but also across platforms like Google Shopping (free listings), YouTube, social discovery, and AI-powered search experiences — driving diversified organic revenue growth across every opportunity available.

This role is built for someone who loves owning both the strategy and the results, and can confidently bring together content-led SEO, technical implementation, and platform-specific best practices (particularly Shopify).

**WHAT YOU'LL OWN**

*   Client portfolio across Shopify, SEO ecommerce clients with the opportunity to work across other digital marketing disciplines
*   Content-led growth strategy including briefs and content performance
*   Technical SEO recommendations tailored to Shopify’s platform and limitations
*   Diversified organic growth, including Shopping feeds, Discover, AI Overviews, and SGE
*   Client consulting: lead strategy sessions, roadmap development, execution and reporting
*   Performance tracking and impact analysis tied to revenue, conversion value and lifetime value
*   Cross-functional collaboration with Paid and CRO leads to align full-funnel strategy

**WHAT WE'RE LOOKING FOR**

*   Proven experience in SEO for ecommerce brands, ideally on Shopify
*   Deep understanding of content strategy, search intent, and performance frameworks
*   Strong hands-on skills across technical SEO, product feed optimisation, and structured data/schema
*   Experience working with or integrating organic shopping feeds (Google Merchant Center)
*   Strategic thinker with a growth mindset — you care about the result, not just the deliverable
*   Excellent communicator, able to simplify insights for stakeholders and collaborate with cross-functional teams

**WHY WEBPROFITS**

*   Remote-first & flexible: work where and when you perform best
*   Partner with ambitious brands across appliances, health, tech, lifestyle and DTC
*   Join a team obsessed with performance, experimentation and continual improvement
*   Contribute to a culture of excellence without ego — we hire people who want to raise the bar

**Sound like you?**

If you want to deliver impactful SEO strategies for brands that care about growth, not vanity metrics — we’d love to hear from you.

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