Growth Lead

Job Title: Growth LeadContract Duration: 6 months with potential for extensionLocation: Remote (Anywhere in the U.S.)JOB DESCRIPTION:

Consumer Product Marketing team is looking for a PMM leader to lead global user growth initiatives and make it easy for anyone new to find the communities and conversations they care about.

Consumer Product Marketing team is looking for a PMM leader to lead global user growth initiatives that make it easy for any new user to find the communities and conversations they care about.

The Growth PMM is an experienced growth marketer who plays a key role in driving business goals by leveraging top-of-funnel marketing, building tailored messaging, and creating contextual user journeys off and on the platform. In this role, you will be responsible for integrating global growth marketing programs, influencing product strategy, and identifying the channel suite (paid user acquisition, app store, email, notifications) that creates value for new users and deepens their experience. You’ll work closely with the paid user acquisition team, product, data science & research, creative, brand, and cross-functional teams to help bring our growth strategies to life.

This role is for someone who has hands-on experience, is eager to contribute in a fast-paced growth environment, and can identify new opportunities quickly. The Consumer PMM team is an emerging team making a significant impact across product areas. You will have the opportunity to think big-picture, launch 0-to-1 experiences within the core consumer product, and collaborate cross-functionally and across levels. Key attributes include a deep understanding of growth/lifecycle marketing, digital channel expertise, excellent communication skills, strong project management skills, and data-driven.

Responsibilities:

• End-to-end management of verticalized growth marketing campaigns for top of funnel growth, working closely with paid user acquisition, product, and marketing teams
• Optimize conversion funnel from acquisition to retention through strong collaboration with product teams to build optimal product flows from marketing activation to landing experience to nurture campaigns
• Develop messaging & positioning strategy and build creative briefs for paid marketing and nurture campaigns in the US and international markets
• Create and drive go-to-market plans, including multichannel campaigns, goal setting & tracking, and data analysis alongside cross-functional teams
• Define and sell a go-to-market strategy, including positioning, narratives, goals, and activation
• Leverage data and research to identify opportunities, report on overall program health, and inform program roadmap

Qualifications:

• 8+ years of experience in growth marketing, growth product marketing, lifecycle marketing, or related fields in the US and international markets
• Strong analytical, research, and data analysis skills to extract product and user insights and devise a marketing approach that supports success metrics
• Experience with creative testing and working closely with design/creative teams
• Experience in consumer storytelling and translating product technicalities to cohesive internal and consumer narratives
• Excellent communication and interpersonal skills with the ability to manage marketing and technical cross-functional teams through complex launches
• Big-picture thinker while ensuring quality in the finer details of execution
• Experience managing multiple workstreams
• Capacity to deliver in fast-paced environments and has a high tolerance for change
• Experience working with 0-1 products or programs is preferred
• Strong understanding of paid media channels preferred