Dettol's latest ad in China backfired badly. Intended to call out toxic men, it instead sparked outrage for being misogynistic. A powerful reminder that even well-intentioned marketing can miss the mark without cultural sensitivity. #MarketingFail #CulturalSensitivity #BrandReputation

How does a financial brand stand out? Prudential's CMO Richard Parkinson reveals the strategy behind the bold claymation campaign 'Keep Asking' and why taste beats generic AI. #MarketingStrategy #CMO #AI #BrandDifferentiation

One year after GroupM became WPP Media, the Australian team reflects on a bold transformation. From centralising capabilities to dominating new business rankings, they're proving that change can be a catalyst for success. #WPPMedia #MarketingTransformation #MediaAgencies #IndustryInsights