Movie marketing has become an inescapable noise machine, but is it even working? With awareness at record lows and digital strategies failing, Hollywood faces a crisis of discovery. #MovieMarketing #MarketingStrategy #Hollywood #DigitalMarketing #FilmIndustry

Discover how Bart Story's three-decade career in entertainment research shaped Hollywood's biggest marketing campaigns. From MarketCast to SAG, his work on audience understanding and creative testing influenced hundreds of films. #EntertainmentMarketing #MarketCast #HollywoodResearch #AudienceInsights #MarketingStrategy

Australia’s media giants are demanding that Google, Meta, TikTok, Microsoft, and Apple pay up for news content. Will this set a global precedent? #TechNews #MediaIndustry #DigitalPublishing #Australia #NewsCompensation