Head of Growth Marketing

You’ll help scale a DTC brand from $30M to $100M+ — and actually feel it happening.

This isn’t a theory role. This is ownership at the exact moment it matters.

What’s happening

Our client is a fast-growing DTC dog brand that’s cracked the US market. In six months, the US went from 5% to 65% of revenue.

Next:

• Supplements launching in Q1/Q2 (the real growth lever)
• Global expansion
• A founder who needs a true growth owner, not another opinion

They need someone to take growth off their plate and turn momentum into scale.

What you’ll own (and the impact you’ll have)Creative-led Meta growth

Paid social works — but it’s messy. You’ll build a repeatable creative system: testing frameworks, hooks, angles, and storytelling that consistently win.

Outcome: spend scales predictably into the millions because creative performance is engineered, not accidental.

Influencer as a real revenue channel

Influencer is underdeveloped, not underperforming. You’ll systemise it: repeatable creator partnerships, affiliate structures, and attribution that proves ROI.

Outcome: influencer grows from ~5% to 20%+ of revenue because the engine actually works.

Supplement launch + LTV strategy

You’ll own the growth strategy behind the supplement launch — CAC, payback, retention, repeat purchase, and cross-sell.

Outcome: supplements become a meaningful revenue driver, not a brand extension that looks good on decks.

High-level performance leadership

You’re not in Ads Manager building campaigns — your team does that. But you review performance weekly, spot opportunities early, and coach with conviction because you understand why things work.

Outcome: stronger execution across the board because decisions are guided by insight, not approval chains.

Team build and culture

You’ll hire and shape the team beneath you (product marketing, CRM, creative). You’re not inheriting dysfunction — you’re building a growth culture.

Outcome: a team that moves fast, thinks commercially, and compounds your impact.

You’ve done this before

• You’ve scaled a DTC or subscription brand from $30–50M to $200M+ and were actually there during the growth.
• Creative is how you think about growth — hooks, UGC, angles, storytelling, testing.
• You’ve built influencer into something predictable, not “managed a budget.”
• You understand unit economics, LTV, payback periods, and retention — not just acquisition.
• Experience in pet, supplements, or adjacent DTC is a big plus.
• You thrive in lean, high-ownership environments and move fast without needing consensus.

This is not for

• Slide-first strategists
• SEM / Google Ads specialists
• Corporate marketers looking to “step down”
• Anyone without real DTC scale experience

The role

• Title: Head of Growth Marketing
• Location: Remote (Europe)
• Type: Full-time
• Comp: £90–110k base + performance bonus
• Start: Q1 2026

If you want real ownership, real scale, and the chance to build something that actually grows — apply now.