Senior User Acquisition Manager

At Moonee, we’re on a mission to create mobile games that reach and inspire millions worldwide. With over 900 million downloads and a strong foothold in the hybrid-casual market, we combine creativity, data, and cutting-edge marketing to bring bold ideas to life.

We’re looking for a Senior User Acquisition Manager to take our growth to the next level. In this role, you’ll lead the strategy and execution of large-scale performance marketing campaigns, work closely with our game and creative teams, and leverage data-driven insights to scale our portfolio globally.

If you thrive at the intersection of creativity and analytics, and want to be part of a fast-moving team that lives and breathes games, Moonee is the place for you.

Responsibilities

• Lead the planning, execution, and optimization of multi-channel UA campaigns (including Meta, Google, TikTok, Unity, AppLovin, DSPs, and emerging channels).
• Manage and scale blended campaigns across paid and organic, ensuring optimal spend allocation and sustainable ROAS/LTV.
• Collaborate with product, data, and creative teams to align UA strategies with game performance, testing roadmaps, and market trends.
• Analyze cohort data, retention, and monetization metrics to refine acquisition strategies and maximize portfolio growth.
• Own UA reporting, forecasting, and budget management, presenting clear insights and recommendations to leadership.

Qualifications

• 2+ years of experience in mobile user acquisition within gaming for products with over 30% IAP.
• Proven track record of scaling blended campaigns and managing multi-million-dollar monthly budgets.
• Strong analytical skills with deep knowledge of MMPs (AppsFlyer/Adjust), attribution modeling, and data visualization tools.
• Expertise in cross-channel media buying, creative testing frameworks, and campaign automation.
• Strategic thinker with excellent communication skills and the ability to influence cross-functional teams.