Senior Marketing Executive – Content, Social Media & Events

About the business

Founded in 1978, Fuld www.fuld.com pioneered the practice of competitive intelligence. Today, we bring that legacy forward by combining decades of strategic expertise with advanced analytics, automation, and AI to help leaders navigate increasingly complex, fast-moving markets.

We partner with senior executives at Global Fortune 1000 companies to define their most critical intelligence questions—and to continuously sense, analyze, and interpret signals from across the external landscape. From competitors, customers, and partners to regulation, technology, and emerging business models, Fuld helps organizations turn fragmented data into decision-ready insight that drives competitive advantage.

Fuld are also aligned with Phronesis Partners https://www.phronesis-partners.com but remain two separate and distinct entities within the group. Phronesis provides market research and thought leadership content for its clients whilst Fuld focusses on competitive strategy, data analytics and future scenario planning.

The sales and marketing function within the group is combined across both brands to ensure full oversight and consistency in market facing content/voice and enable opportunities for building deeper relations with clients.

We are looking for a Senior Marketing Executive – Content, Social Media & Events, to work on the Fuld brand. For this role you will be reporting to the Senior Marketing Director who works across both brands. There will at times be a requirement to work across both brands.

Position Overview:

As Senior Marketing Executive - Content, Social Media & Events, you will play a central role in shaping how Fuld shows up across social channels, email, web, and integrated marketing campaigns - including webinars and events.

This is a hands-on role where you’ll bring B2B insights to life through compelling content, fresh social ideas, and a distinctive, authoritative brand voice.

You will support with the ownership of Fuld’s content, social media, and event promotion strategy, driving consistency, creativity, and commercial impact across all owned channels. Working closely with the senior marketing director and collaborating with sector leads and internal stakeholders, you’ll balance strategic thinking with hands-on delivery. (Primary sectors include AI and data analytics, business strategy, market and competitive intelligence, financial and M&A analysis, and healthcare and life sciences research.)

This role offers the opportunity to make a visible impact on brand presence, demand generation, and business growth - helping to elevate Fuld’s profile globally and position us as a trusted voice in B2B insight and intelligence.

Key Responsibilities:Content & Thought Leadership: As a content writer create and deliver high-quality, insight-led content across blogs, email, web, webinars, and events. Turn complex B2B insight into compelling content that supports brand authority and demand generation.

Social media (Organic & Paid): Own organic and paid social activity, primarily on LinkedIn, with a confident and consistent brand voice. Plan, test, and optimise social content to drive engagement, awareness, and campaign performance.

Events & Webinars: Lead the content and promotion of webinars and marketing-led events, from messaging to execution. Repurpose event content into follow-up campaigns that drive engagement and pipeline impact.

Performance & Optimisation: Track and analyse content, social, and event performance to continuously improve results. Partner with Marketing Ops to report on engagement, registrations, and pipeline contribution.

Content Repurposing & Innovation: Repurpose insight-led content into high-impact formats including video, social, blogs, and email. Bring fresh ideas to extend the reach and lifecycle of key content assets.

Cross-Team Collaboration: Work closely with sector leads and internal teams on integrated campaigns. Support sales with content, event follow-ups, and insight-driven messaging aligned to commercial goals.

Required Experience:

·       3-5+ years’ experience in a B2B marketing role with a focus on content creation and social media.

·       Experience must be aligned to one of the following sectors - market research, competitive intelligence or consulting.

·       Demonstrable experience drafting thought-leadership content for senior B2B audiences.

·       Proven experience managing LinkedIn (organic and paid) for a professional services or insight-led business.

·       Experience planning and promoting webinars and marketing-led events.

·       Experience supporting integrated campaigns that drive lead generation and pipeline growth.

·       Experience using HubSpot CRM for email marketing, campaign tracking, and performance. reporting.

·       Education: Bachelor’s degree in marketing, Communications, Business, or a related field.

Required Skills:

·       Creative thinker with a proven ability to devise high-quality, engaging content tailored to different stages of the buyer journey.

·       Strong project management skills and ability to keep projects and peers on track to meet timelines.

·       Strong understanding of digital marketing channels and techniques, including email marketing, marketing automation, managing events, webinars, SEO, and social media

·       Proficiency in using marketing and analytics tools such as Google Analytics

·       Proficiency in using HubSpot CRM our marketing automation platform

·       Excellent written and verbal communication skills

·       Excellent editing and copywriting skills, with the ability to write for various audiences and objectives.

·       Strong design acumen, with the ability to conceptualize and create clear design briefs and manage the design process. Proficiency in Canva desirable.

·       Strong analytical and problem-solving abilities.

·       Attributes:

o  Self-motivated and able to work independently as an individual contributor.

o  Strategic thinker with a data-driven approach to decision-making.

o  Highly organized with the ability to manage multiple projects simultaneously.

Location:

·       UK (95% remote); regular working hours (although flexibility to accommodate other time zones is an advantage)