Digital Marketing Manager

About Us HighLevel is a cloud-based, all-in-one white-label marketing and sales platform that empowers marketing agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. We are proud to support a global and growing community of over 2 million businesses, ranging from marketing agencies to small enterprises. Our platform enables users across various industries to streamline operations, enhance customer engagement, and achieve their business objectives. Handling over 15 billion API hits daily and managing more than 2.5 billion message events, HighLevel processes 470 terabytes of data distributed across five databases. Our infrastructure supports a network of over 250 microservices and manages over 1 million domain names, reflecting our capacity to deliver scalable and reliable solutions. About The Role We are seeking a highly experienced Manager of Digital Marketing to lead our dynamic Digital Marketing team. In this role, you will develop and execute strategic marketing programs that drive customer acquisition, engagement, and retention. Your leadership will be instrumental in scaling our marketing efforts, optimizing campaign performance, and aligning initiatives with overall business goals. As a people-first leader, you will foster a culture of innovation, accountability, and continuous improvement. You will collaborate closely with cross-functional teams such as Product Marketing, Revenue Operations, Customer Success, and Affiliate Management to ensure cohesive and impactful marketing strategies. Your expertise will help shape the future of our marketing initiatives, ensuring measurable results and sustained growth. Qualifications

• 8–10+ years of experience in digital marketing
• At least 4+ years in a managerial or leadership role
• Proven success leading high-performing digital marketing teams in fast-paced, high-growth environments
• Strong expertise in paid digital channels, SEO/SEM, social media marketing, and marketing automation
• Experience managing marketing budgets, operations, and cross-functional initiatives
• Bachelor’s degree in Marketing, Business, or related field; MBA preferred
• Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies
• Strong communication and leadership skills, with the ability to inspire and motivate teams

Responsibilities

• Lead, mentor, and develop the Digital Marketing team, ensuring alignment with business objectives and fostering a high-performance culture
• Design and implement digital marketing strategies that support customer acquisition, engagement, and retention goals
• Oversee the planning, execution, and optimization of marketing campaigns across various channels, including paid media, SEO/SEM, and social platforms
• Manage and optimize customer lifecycle campaigns, from lead capture to product adoption, ensuring timely and relevant messaging
• Establish and monitor key performance indicators (KPIs) such as trial conversions, customer retention, and overall campaign ROI
• Analyze campaign performance data, generate insights, and recommend improvements to maximize marketing effectiveness
• Collaborate with cross-functional teams to ensure marketing initiatives are aligned with product development, sales, and customer success strategies
• Manage marketing budgets and resources efficiently, ensuring optimal allocation for maximum impact
• Report regularly to executive leadership on marketing performance, insights, and strategic recommendations

Benefits

• Competitive salary and performance-based incentives
• Comprehensive health, dental, and vision insurance plans
• Flexible remote work environment and work-life balance initiatives
• Opportunities for professional growth and career advancement within a rapidly expanding company
• Access to cutting-edge marketing tools and technologies
• Collaborative and innovative company culture that values diversity and inclusion

Equal Opportunity The company is an Equal Opportunity Employer. As an employer subject to affirmative action regulations, we invite you to voluntarily provide the following demographic information. This information is used solely for compliance with government recordkeeping, reporting, and other legal requirements. Providing this information is voluntary and refusal to do so will not affect your application status. This data will be kept separate from your application and will not be used in the hiring decision.