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Latest News AboutIndustry Insights
The Demarketing Nigeria Debate: Unpatriotic Criticism or Necessary Truth-Telling?
Punch Newspapers10 hours ago
870
The Demarketing Nigeria Debate: Unpatriotic Criticism or Necessary Truth-Telling?
Is criticizing Nigeria's problems unpatriotic 'demarketing' or necessary truth-telling? Explore the complex debate around national criticism, political double standards, and how trauma responses get mislabeled. #DemarketingNigeria #NationalIdentity #SocialMediaDebate #NigerianPolitics #PublicDiscourse
Industry Insights
demarketing
nigeria
criticism
patriotism
discourse
Apple's Vision Pro Faces Reality Check: Production Cuts and Marketing Pullback After Weak Sales
Financial Times18 hours ago
950
Apple's Vision Pro Faces Reality Check: Production Cuts and Marketing Pullback After Weak Sales
Apple's Vision Pro hits a roadblock with production cuts and marketing pullback after weak sales. High prices, limited apps, and comfort issues expose the tough reality of launching futuristic tech. What can marketers learn from this? #Apple #VisionPro #TechNews #MarketingStrategy #Innovation #IndustryInsights
Industry Insights
apple
visionpro
tech
marketing
innovation
FaZe Clan's Collapse Reveals the Creator Economy's Hidden Danger: Are You at Risk?
Business Insider2 days ago
880
FaZe Clan's Collapse Reveals the Creator Economy's Hidden Danger: Are You at Risk?
FaZe Clan's collapse reveals the hidden danger in the creator economy: over-reliance on influencers can be a ticking time bomb. Learn how to diversify and protect your business from similar risks. #CreatorEconomy #InfluencerMarketing #BusinessStrategy #FaZeClan #MarketingInsights
Industry Insights
creator-economy
influencer-marketing
business-risk
diversification
esports
Is Postal Marketing Dead? The Environmental and Annoyance Costs Nobody Wants
The Guardian3 days ago
970
Is Postal Marketing Dead? The Environmental and Annoyance Costs Nobody Wants
Is postal marketing a wasteful relic of the past? From environmental costs to annoying repeated mailings, discover why this outdated practice might be on its way out. #PostalMarketing #EnvironmentalImpact #CharityFundraising #DigitalTransformation #MarketingStrategy
Industry Insights
postalmarketing
environmentalimpact
charityfundraising
directmail
sustainability
The Truth About Multi-Level Marketing: Can You Really Be Your Own Boss?
The Border Mail6 days ago
970
The Truth About Multi-Level Marketing: Can You Really Be Your Own Boss?
Dreaming of being your own boss? Discover the real pros and cons of multi-level marketing side hustles. Is income from home too good to be true? #MLM #SideHustle #WorkFromHome #Entrepreneurship #MarketingInsights
Industry Insights
mlm
sidehustle
workfromhome
entrepreneurship
marketing
Fashion Marketing in 2025: How Brands Are Breaking Through the Noise with AI, Controversy & New Strategies
The Business Of Fashion6 days ago
810
Fashion Marketing in 2025: How Brands Are Breaking Through the Noise with AI, Controversy & New Strategies
How did fashion brands break through the noise in 2025? From AI-driven campaigns to controversial ads and new influencer strategies, discover the top marketing trends reshaping the industry. #FashionMarketing #AIinMarketing #InfluencerMarketing #BrandStrategy #MarketingTrends2025
Industry Insights
fashionmarketing
ai
influencermarketing
brandstrategy
marketingtrends
How a Hollywood Research Legend Shaped Blockbuster Marketing Strategies
The Hollywood Reporter1 week ago
840
How a Hollywood Research Legend Shaped Blockbuster Marketing Strategies
Discover how Bart Story's three-decade career in entertainment research shaped Hollywood's biggest marketing campaigns. From MarketCast to SAG, his work on audience understanding and creative testing influenced hundreds of films. #EntertainmentMarketing #MarketCast #HollywoodResearch #AudienceInsights #MarketingStrategy
Industry Insights
entertainmentmarketing
marketcast
audienceresearch
hollywood
marketingcareer
5 Tech Giants Face Pressure to Pay Millions for News in Australia
Afr1 week ago
890
5 Tech Giants Face Pressure to Pay Millions for News in Australia
Australia’s media giants are demanding that Google, Meta, TikTok, Microsoft, and Apple pay up for news content. Will this set a global precedent? #TechNews #MediaIndustry #DigitalPublishing #Australia #NewsCompensation
Industry Insights
techgiants
newscompensation
australia
media
regulation
Why Global Brands Are Losing China: The Unforgiving Shift in Consumer Behavior
Marketwatch1 week ago
920
Why Global Brands Are Losing China: The Unforgiving Shift in Consumer Behavior
Global brands are losing ground in China as domestic rivals speed ahead. Discover why adaptability and local partnerships are now non-negotiable in this competitive market. #ChinaMarket #GlobalBrands #ConsumerBehavior #MarketingStrategy #IndustryInsights
Industry Insights
china
globalbrands
consumerbehavior
marketstrategy
localization
AI Travel Influencers Are Taking Over: The Shocking Truth Behind the 'Uproar' in the Industry
Newser2 weeks ago
850
AI Travel Influencers Are Taking Over: The Shocking Truth Behind the 'Uproar' in the Industry
AI travel influencers are causing an uproar in the industry! 🤖✈️ Discover how brands are using AI avatars to cut costs and why human influencers feel threatened. #AI #TravelInfluencers #DigitalMarketing #SocialMedia #IndustryTrends
Industry Insights
ai
influencers
travel
marketing
socialmedia
From Garden Shed to Amazon Partner: How This Startup Out-Thought the Giants and Revolutionized B2B Marketing
Gb News2 weeks ago
930
From Garden Shed to Amazon Partner: How This Startup Out-Thought the Giants and Revolutionized B2B Marketing
From a humble garden shed to partnering with Amazon, discover how Go Live Data revolutionized B2B marketing by out-thinking the giants! 🚀 Learn how they refresh data monthly and champion ethical outreach. #MarketingSuccess #B2BMarketing #StartupStory #Entrepreneurship #DataRevolution
Industry Insights
b2bmarketing
startupsuccess
dataaccuracy
marketingstrategy
entrepreneurship
CES 2026: The Ultimate Marketing Tech Showdown for CMOs and Agencies
Ad Age2 weeks ago
1000
CES 2026: The Ultimate Marketing Tech Showdown for CMOs and Agencies
CES 2026 is set to be the ultimate marketing tech showdown! With 12 venues and 2.5M+ sq ft of exhibits, it's where CMOs and agencies will discover the latest in AI, CTV, and more. #CES2026 #MarketingTech #CMO #AgencyLife #DigitalMarketing #Innovation
Industry Insights
ces2026
marketingtech
cmo
agencies
innovation
Ace of Hearts' Bold UK Launch: How a New Zealand Brand is Disrupting the Beverage Market with Free AF Drinks
Campaign2 weeks ago
880
Ace of Hearts' Bold UK Launch: How a New Zealand Brand is Disrupting the Beverage Market with Free AF Drinks
Ace of Hearts is shaking up the UK beverage market! Discover how this New Zealand brand is using innovative marketing strategies for their successful launch. #MarketingStrategy #BrandLaunch #InternationalExpansion #BeverageIndustry #MarketingCaseStudy
Industry Insights
brandlaunch
marketingstrategy
internationalexpansion
beveragemarketing
campaignanalysis
Who's Moving Up? The Latest Agency Hires, Departures, and Promotions You Need to Know
Campaign2 weeks ago
950
Who's Moving Up? The Latest Agency Hires, Departures, and Promotions You Need to Know
Stay ahead in the marketing world! Discover the latest agency moves, from Grey to Mother, in our weekly round-up. #MarketingNews #AgencyLife #IndustryInsights #CareerMoves #DigitalMarketing
Industry Insights
agency
hires
promotions
industry
marketing
EU Cracks Down on Influencer Marketing: The Hidden Dangers in Fast-Fashion and Food Sectors
Euronews.com2 weeks ago
910
EU Cracks Down on Influencer Marketing: The Hidden Dangers in Fast-Fashion and Food Sectors
Influencer marketing is under fire in Europe! 🚨 The EU is cracking down on hidden ads for fast-fashion and unhealthy food, with 67% of posts failing to disclose partnerships. New regulations are coming—stay informed about the future of digital marketing! #InfluencerMarketing #DigitalMarketing #EURegulations #ConsumerProtection #MarketingNews
Industry Insights
influencermarketing
euregulations
consumerprotection
fastfashion
digitalmarketing
Marketing's Redundancy Crisis: CMOs Reveal the Hidden Truth Behind Job Cuts and How to Thrive
Campaign Brief2 weeks ago
860
Marketing's Redundancy Crisis: CMOs Reveal the Hidden Truth Behind Job Cuts and How to Thrive
Marketing's redundancy crisis is real, but it's not the end. CMOs reveal how to turn job cuts into opportunities for growth, leverage experience in an AI-driven world, and avoid the mirage of short-term savings. #MarketingCrisis #Redundancy #AI #CareerGrowth #IndustryInsights
Industry Insights
redundancy
marketing
ai
career
leadership
Hawaii's Tourism Marketing Fails: Why the 'Mindful Visitor' Campaign Is Missing the Mark
Honolulu Civil Beat2 weeks ago
870
Hawaii's Tourism Marketing Fails: Why the 'Mindful Visitor' Campaign Is Missing the Mark
Hawaii's tourism marketing is still missing the mark! The new 'mindful visitor' campaign prioritizes wealthy travelers over local realities. #TourismMarketing #Hawaii #SustainableTourism #MarketingFail #IndustryInsights
Industry Insights
tourism
marketing
hawaii
sustainability
critique
The 6 Brands That Influencers Made You Obsess Over in 2025
Business Insider3 weeks ago
820
The 6 Brands That Influencers Made You Obsess Over in 2025
Discover the 6 brands that influencers made you buy in 2025! From J. Crew's holiday campaigns to Tory Burch's fashion week dominance, see how affiliate marketing drives $216 billion in sales. #InfluencerMarketing #AffiliateMarketing #BrandStrategy #ShopMy #RetailTrends
Industry Insights
influencermarketing
affiliatemarketing
brandstrategy
ecommerce
retail
Meet the Top 10 Marketing Visionaries of 2025: How These Brand Guardians Are Redefining Consumer Connections
Campaign3 weeks ago
810
Meet the Top 10 Marketing Visionaries of 2025: How These Brand Guardians Are Redefining Consumer Connections
Discover the top 10 marketing visionaries of 2025! These brand guardians are redefining how creativity connects with consumers. Get inspired by their innovative strategies. #Marketing #TopMarketers #BrandGuardians #Creativity #ConsumerConnections #MarketingTrends #IndustryInsights
Industry Insights
marketers
creativity
brandguardians
consumerconnections
industryinsights
Spikes Asia 2026 Jury Revealed: 10 Australian Leaders to Shape APAC's Creative Future
Campaign Brief3 weeks ago
950
Spikes Asia 2026 Jury Revealed: 10 Australian Leaders to Shape APAC's Creative Future
Spikes Asia 2026 jury revealed! 10 Australian creative leaders join APAC's most prestigious awards to shape the future of marketing excellence. #SpikesAsia2026 #CreativeAwards #APACMarketing #AustralianCreatives #MarketingExcellence
Industry Insights
spikesasia
creativeawards
apac
jury
marketing
IKEA's New Zealand Launch: Why Delivery Delays Won't Deter Loyal Shoppers
Rnz3 weeks ago
1020
IKEA's New Zealand Launch: Why Delivery Delays Won't Deter Loyal Shoppers
IKEA's New Zealand launch is facing delivery delays due to overwhelming demand, but experts say this won't stop customers from coming back. Discover why strong brands can turn operational challenges into loyalty opportunities. #IKEA #NewZealand #RetailMarketing #CustomerLoyalty #BrandStrategy
Industry Insights
ikea
retail
customerexperience
brandloyalty
newmarket
Havas's Strategic Acquisition of Kaimera: A Game-Changer for Media in Australia and New Zealand
Bandt.com.au3 weeks ago
850
Havas's Strategic Acquisition of Kaimera: A Game-Changer for Media in Australia and New Zealand
Havas just acquired indie media agency Kaimera, boosting its ANZ presence with AI-driven strategies and a 450+ strong team! #MediaAcquisition #Havas #Kaimera #DigitalMarketing #ANZBusiness #AIinMarketing
Industry Insights
acquisition
media
havas
kaimera
anz
How Sunday Gravy's New CFO John Minty Is Redefining the Intersection of Creativity and Commerce
Campaign Brief4 weeks ago
990
How Sunday Gravy's New CFO John Minty Is Redefining the Intersection of Creativity and Commerce
Sunday Gravy just hired John Minty as CFO! With 30+ years in global creative agencies, he's set to redefine how creativity meets commerce. #MarketingNews #AgencyLife #CreativeLeadership #BusinessStrategy #IndependentAgency
Industry Insights
cfo
creativeagency
businessgrowth
leadership
marketingstrategy
The End of Mad Men: How Independent Agencies Are Dominating the New Advertising Era
Fast Company4 weeks ago
940
The End of Mad Men: How Independent Agencies Are Dominating the New Advertising Era
The advertising world is changing fast! Independent agencies are taking over with their focus on speed, strategy, and creativity. Say goodbye to the old giants and hello to the new era of marketing. #Advertising #MarketingTrends #IndependentAgencies #CreativeDestruction #IndustryInsights
Industry Insights
advertising
independentagencies
mergers
creativity
marketingtrends
Béis Luggage's 'Fraud Alert' Email Backfires: A Cautionary Tale for Marketers
Ad Age4 weeks ago
810
Béis Luggage's 'Fraud Alert' Email Backfires: A Cautionary Tale for Marketers
Béis luggage's 'fraud alert' email marketing stunt backfired spectacularly, sparking consumer outrage and potential FTC violations. A must-read case study on why ethical marketing matters. #MarketingFail #BrandTrust #EmailMarketing #DigitalEthics #ConsumerBacklash
Industry Insights
emailmarketing
brandtrust
marketingethics
consumerbacklash
ftcrules
How Google's AI Overviews Are Killing Small Business Websites: One Designer's Shocking Story
The Cool Down4 weeks ago
1000
How Google's AI Overviews Are Killing Small Business Websites: One Designer's Shocking Story
A designer spent 10 years building his website as a resource for his industry. Then Google's AI started answering questions with his content—and his traffic vanished. This is how AI Overviews are changing search forever. #GoogleAI #SEO #SmallBusiness #DigitalMarketing #AIethics
Industry Insights
googleai
seo
searchtraffic
contentscraping
aioverviews
St Marks Studios Strengthens Leadership Team with Strategic Hires from WPP Media and Edelman
Campaign1 month ago
830
St Marks Studios Strengthens Leadership Team with Strategic Hires from WPP Media and Edelman
Exciting news! St Marks Studios has strengthened its leadership team with two key hires from WPP Media and Edelman. Dominic Murray joins as Business Director, and Emilie Verlander as Executive Producer. This strategic move aims to boost business growth and creative production. #MarketingNews #IndustryInsights #LeadershipHires #StMarksStudios #MediaIndustry
Industry Insights
leadership
hiring
marketing
production
strategy
How a New Shipping Strategy is Reshaping Global Trade and Avoiding Market Gluts
Tradewinds News1 month ago
970
How a New Shipping Strategy is Reshaping Global Trade and Avoiding Market Gluts
Discover how a new shipping strategy is avoiding market gluts and reshaping global trade! Learn about the surge in tanker voyages and its impact on the Atlantic basin. #Shipping #TradePatterns #MaritimeIndustry #Logistics #GlobalTrade
Industry Insights
shipping
trade
maritime
logistics
tankers
From Droga5 to Baby Teeth: Inside the Strategic Hiring That's Shaking Up the Marketing World
Campaign1 month ago
910
From Droga5 to Baby Teeth: Inside the Strategic Hiring That's Shaking Up the Marketing World
Breaking: Baby Teeth just poached a managing director from Droga5 London! This strategic hire brings experience from FCB and Ogilvy too. What does this mean for the agency's future? #MarketingNews #AgencyLife #TalentAcquisition #CreativeIndustry #BabyTeeth #Droga5
Industry Insights
hiring
agency
talent
marketing
leadership
Big Tech's Sabotage Threat: Inside the Battle Over Australia's Social Media Ban
Afr1 month ago
830
Big Tech's Sabotage Threat: Inside the Battle Over Australia's Social Media Ban
Australia's new social media age ban faces threats of sabotage from big tech platforms. With $49.5M fines at stake and a High Court challenge underway, this could set a global precedent. #SocialMediaRegulation #BigTech #DigitalPolicy #Australia #OnlineSafety
Industry Insights
socialmedia
regulation
australia
bigtech
onlinesafety