The Rise of Advertising in AI Chatbots
In May 2024, the big question for OpenAI was how it would make money with its revolutionary ChatGPT tool. At a talk at Harvard, chief executive Sam Altman was asked if he might consider advertising in future.
His answer was unequivocal. “I would just disclose, as a personal bias, that I hate ads,” he said. They would be “like a last resort for us as a business model.”
Fast forward to now, and OpenAI is rolling out advertising on ChatGPT to select users. Experts say others will almost certainly follow suit, marking a significant shift in how AI tools are monetized.
This move comes as companies seek sustainable revenue streams for their AI platforms, despite initial resistance from leaders like Altman. The integration of ads into conversational AI could reshape user experiences and business strategies in the digital marketing landscape.
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