USAA Appoints Chris Curtin as New Chief Marketing Officer

A significant leadership shift is happening at USAA, one of San Antonio's largest employers, as the company welcomes Chris Curtin as its new Chief Marketing Officer. This appointment signals a strategic move to strengthen the company's marketing approach and deepen connections with the military community it serves.

A Proven Track Record in Marketing Leadership

Chris Curtin brings an impressive background to USAA, having previously served as Chief Marketing Officer at Sam's Club. His career includes leadership roles at major corporations like Visa, Bank of America, and The Walt Disney Company. At Disney, he was known for blending creative, fun ideas with analytical rigor to drive growth—a combination that will likely benefit USAA's marketing efforts.

Focusing on Trust and Value-Driven Marketing

In his new role, Curtin will focus on strengthening value-driven marketing and building deeper, trust-based connections with USAA's members. The company's mission resonates deeply with him, as he stated: "Our members deserve marketing that earns their trust along with clarity about value, personal advice and recognition for the service that defines their lives."

Curtin emphasized that his focus will be on "continuing to build modern experiences that translate into tangible value" for members.

Leadership's Vision for the Future

USAA President and CEO Juan C. Andrade highlighted how this leadership addition reflects the company's ongoing commitment to service excellence and operational strength. "Chris will help us tell our story with clarity and purpose, ensuring our marketing reflects the real value of USAA membership," Andrade said.

He added that the leadership team is focused on "strengthening how we deliver protection, advice and experience-led value for the military community we are privileged to serve."

About USAA

USAA provides insurance, banking, and retirement services to 14 million members of the U.S. military, veterans, and their families. Headquartered in San Antonio, the company operates in eight U.S. cities and three international locations, employing more than 38,000 people globally.

Curtin officially begins his new role on March 2, marking the start of what promises to be an exciting chapter in USAA's marketing evolution.