FT Alphaville's 20th Birthday Bash: How Marketing Pros Can Sponsor Epic Events and Boost Brand Visibility
Financial Times•1 day ago•
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FT Alphaville's 20th Birthday Bash: How Marketing Pros Can Sponsor Epic Events and Boost Brand Visibility

Industry Insights
sponsorship
branding
events
finance
marketing
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Summary:

  • FT Alphaville is celebrating its 20th anniversary with events like pub quizzes and chart shows, seeking sponsors to keep tickets affordable.

  • Sponsors for the FT Alphaville Pub Quiz get brand exposure through banners, logos, and reserved tables, targeting finance-adjacent audiences.

  • The Art of the Chart event features stunning data visualizations and offers sponsorship for main shows or private client viewings.

  • Opportunities include long-term partnerships for quizzes in cities like London and New York, with flexibility for branded swag and prizes.

  • Contact Robin Wigglesworth to explore sponsorship, ideal for marketing pros looking to engage with a nerdy, enthusiastic community.

FT Alphaville is celebrating a major milestone this year—turning 20 in October—and they're planning a series of exciting events to mark the occasion. To keep ticket prices low and accessible, they're seeking sponsors from the corporate world, especially those with marketing budgets to spare. Here's how you can get involved and why it's a golden opportunity for brand exposure.

The FT Alphaville Pub Quiz: A Nerdy Networking Dream

FT Alphaville is on the hunt for long-term sponsors to support their popular pub quizzes, held two to three times a year in cities like London and New York, with potential for expansion. This isn't just any quiz—it's a gathering of finance-adjacent nerds and enthusiasts who love trivia and real-life interactions. As a sponsor, you'll get:

  • Your brand name featured in all quiz-related posts and announcements.
  • A massive banner at the venue and your logo on quiz sheets.
  • Reserved tables for your team and clients.
  • The chance to contribute a quiz round or distribute branded swag.
  • Public shout-outs during the events, adding to that warm fuzzy feeling of supporting community fun.

FT Alphaville emphasizes flexibility, as long as the quiz's integrity is maintained. It's a perfect fit for companies eager to connect with a smart, engaged audience in a relaxed setting.

FTAV's Art of the Chart: Turning Data into a Spectacular Show

Following the smash success of last year's inaugural event, FT Alphaville is bringing back "Art of the Chart" as part of their 20th birthday celebrations. This unique show transforms stunning financial and economic charts into an immersive experience, complete with a wine bar and virtual reality elements. Last year's event sold out quickly and raised funds for the FT Financial Literacy and Inclusion Campaign through chart auctions.

For this year, sponsorship opportunities include:

  • Main show sponsorship to align your brand with cutting-edge data visualization.
  • Private client viewings the evening before, offering exclusive access.
  • Potential for multi-day events if interest is high.

If you're intrigued, reach out to Robin Wigglesworth at robin.wigglesworth@ft.com to connect with the commercial team. Even if you don't hold the purse strings, now's the time to lobby your decision-makers—this is a chance to be part of something special that blends creativity, community, and corporate support.

Venue note: Events are held in iconic locations like St Bartholomew the Great, London's oldest surviving parish church, adding a touch of historic charm to the modern festivities.

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