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Latest News AboutMarketing Strategy
The Rise of the Chief Communications and Brand Officer: Why AI and Culture Wars Are Forcing a Marketing Revolution
Axios22 hours ago
900
The Rise of the Chief Communications and Brand Officer: Why AI and Culture Wars Are Forcing a Marketing Revolution
Discover why top companies are merging communications and brand under one leader! AI and culture wars are reshaping marketing roles—don't miss out on this industry shift. #MarketingStrategy #BrandManagement #AI #Leadership #CorporateCommunications
Marketing Strategy
brandstrategy
ai
leadership
marketingtrends
corporatecommunications
How Digitas UK's New Platform Could Revolutionize Brand Visibility in AI Search Results
Campaign3 days ago
900
How Digitas UK's New Platform Could Revolutionize Brand Visibility in AI Search Results
Brand visibility is evolving! Digitas UK's new platform helps companies stay relevant in AI search results as we shift from traditional search to conversational AI. #DigitalMarketing #AI #BrandStrategy #LLM #MarketingInnovation
Marketing Strategy
ai
brandvisibility
digitalstrategy
llm
searchevolution
Unlock Pro-Level Performance for $21K: Inside Fusion's Revolutionary 'Pro Contract' for Amateurs
Outside Magazine5 days ago
910
Unlock Pro-Level Performance for $21K: Inside Fusion's Revolutionary 'Pro Contract' for Amateurs
Would you pay $21K for a pro contract? Fusion is selling one-year pro experiences with wind-tunnel testing, elite networks, and personalized gear—no talent required! #MarketingStrategy #ProContract #PerformanceOptimization #Cycling #Triathlon #BrandMarketing
Marketing Strategy
marketingstrategy
procontract
performanceoptimization
brandmarketing
amateursports
How Bingo! Chips Turned Failure Into a Viral Marketing Triumph
Theprint2 weeks ago
940
How Bingo! Chips Turned Failure Into a Viral Marketing Triumph
Bingo! Chips just showed how to turn a 'Big No' into a viral yes! By roasting their own failures and launching new flavors, they built authenticity and trust. A masterclass in marketing strategy! #MarketingStrategy #BrandAuthenticity #ViralCampaign #BingoChips #HumorousMarketing
Marketing Strategy
marketingstrategy
brandauthenticity
viralcampaign
influencermarketing
productrelaunch
How Fanta Turned Fan Power into a Viral Marketing Goldmine
Creative Bloq2 weeks ago
860
How Fanta Turned Fan Power into a Viral Marketing Goldmine
Fanta's viral Halloween campaign proves audiences now hold the mic! Discover how they achieved billions of impressions without spending a dollar on media. #ViralMarketing #BrandStrategy #FanPower #Authenticity #HalloweenCampaign
Marketing Strategy
viral
brandstrategy
authenticity
fanengagement
halloween
Unlock Viral Growth: The Ragebait Strategy That Catapulted Cluely to Fame
Techcrunch2 weeks ago
930
Unlock Viral Growth: The Ragebait Strategy That Catapulted Cluely to Fame
Discover how Cluely's Roy Lee used ragebait to go viral and secure $15M in funding! Learn why controversy might be your key to startup success. #ViralMarketing #StartupStrategy #Ragebait #AIMarketing #GrowthHacking
Marketing Strategy
viralmarketing
startup
ragebait
ai
controversy
NASCAR's Bold Marketing Revolution: Embracing Its 'Badass Origin Story' to Captivate Fans
Motorsport.com3 weeks ago
870
NASCAR's Bold Marketing Revolution: Embracing Its 'Badass Origin Story' to Captivate Fans
NASCAR is shaking up its marketing by embracing its 'badass origin story'! Discover how authenticity and bold strategies are redefining fan engagement. #NASCAR #MarketingStrategy #Authenticity #BrandEvolution #Motorsports
Marketing Strategy
nascar
marketingstrategy
authenticity
brandevolution
fanengagement
Is Taylor Swift Exploiting Fans? The Shocking Truth Behind Her 38 Album Variants
Times Of India1 month ago
960
Is Taylor Swift Exploiting Fans? The Shocking Truth Behind Her 38 Album Variants
Is Taylor Swift's marketing genius or fan exploitation? With 38 album variants and prices soaring, even Travis Kelce weighs in. #TaylorSwift #MarketingStrategy #FanLoyalty #BusinessGenius #MusicIndustry
Marketing Strategy
taylorswift
marketingstrategy
fanexploitation
albumvariants
traviskelce
Unlock 2026 Search Dominance: The GEO Strategy That Will Transform Your Marketing
Search Engine Land1 month ago
810
Unlock 2026 Search Dominance: The GEO Strategy That Will Transform Your Marketing
Stop obsessing over what people search for and start focusing on WHERE they search! GEO is the future of marketing, and brands that adapt now will dominate in 2026. Learn how to optimize for multi-platform discovery and build trust across every touchpoint. #GEO #SearchStrategy #Marketing2026 #AI #DigitalMarketing
Marketing Strategy
geo
searchstrategy
marketing2026
aioptimization
multiplatform
Is Your GEO Strategy Actually Working? Here's How to Measure Real Impact
Search Engine Land1 month ago
880
Is Your GEO Strategy Actually Working? Here's How to Measure Real Impact
Is your GEO strategy delivering real results? Learn how to measure its impact with key metrics like share of search, buyer-intent traffic, and prompt visibility. Stop guessing and start growing! #GEO #MarketingStrategy #AI #BrandMarketing #SEO
Marketing Strategy
geo
marketingstrategy
ai
brandmarketing
seo
How a £3.6 Million Marketing Campaign Revived British Racing and Is Coming Back Stronger
Racing Post1 month ago
980
How a £3.6 Million Marketing Campaign Revived British Racing and Is Coming Back Stronger
British racing's £3.6M 'The Going Is Good' campaign drove a 60% surge in website traffic and 5% attendance growth! Targeting millennials and boosting welfare efforts, it's set to return stronger. #MarketingStrategy #BritishRacing #CampaignSuccess #DigitalMarketing #SportsMarketing
Marketing Strategy
marketingcampaign
britishracing
millennialtargeting
digitalstrategy
sportsmarketing
How Klarna's AI Partnership with Google Is Revolutionizing Marketing and Security
Tipranks1 month ago
870
How Klarna's AI Partnership with Google Is Revolutionizing Marketing and Security
Klarna is teaming up with Google Cloud to supercharge its marketing and security with AI! Discover how this partnership is making shopping smarter and safer for millions. #AI #Marketing #Fintech #Klarna #GoogleCloud
Marketing Strategy
ai
marketing
fintech
partnership
security
Mouths Are Gushing Over This Twisted Healthy Treats Campaign - Here's Why
Campaign Brief1 month ago
890
Mouths Are Gushing Over This Twisted Healthy Treats Campaign - Here's Why
Mouths are literally gushing over Twisted Healthy Treats' new campaign! 😂 Discover how bold humor and smart marketing are shaking up the healthy snacks game. #MarketingStrategy #BrandCampaign #HealthyTreats #HumourInAdvertising #TRP
Marketing Strategy
brandcampaign
marketingstrategy
healthysnacks
humourmarketing
trp
How Jonas Vingegaard's Failed Race Delivered 10x ROI for Sponsors
Cyclinguptodate.com1 month ago
890
How Jonas Vingegaard's Failed Race Delivered 10x ROI for Sponsors
When a Tour de France champion fails in competition but delivers 10x ROI for sponsors through pure marketing power. Sometimes showing up is the real victory! #SportsMarketing #ROI #BrandStrategy #MarketingROI #AthleteMarketing
Marketing Strategy
sportsmarketing
roi
brandstrategy
sponsorship
athletemarketing
Game-Changing Marketing Tactics: How UNT Athletics Is Selling Out Stadiums with Creative Promotions
University Of North Texas Athletics1 month ago
960
Game-Changing Marketing Tactics: How UNT Athletics Is Selling Out Stadiums with Creative Promotions
Discover how UNT Athletics is using innovative marketing strategies to fill stadiums with exciting promotions, student perks, and unforgettable game-day experiences! #SportsMarketing #FanEngagement #UNTFootball #GameDayPromotions #MarketingStrategy
Marketing Strategy
sportsmarketing
ticketing
fanengagement
promotions
gameday
The Shocking Truth About '600W' USB Chargers: How Marketing Legally Deceives You
Hackaday1 month ago
1010
The Shocking Truth About '600W' USB Chargers: How Marketing Legally Deceives You
Think that '600W' USB charger is too good to be true? You're right - but the marketing is technically legal! Discover how companies use model names to deceive without lying. #MarketingTricks #USBC #ConsumerTech #GaNChargers #TechScams
Marketing Strategy
usbcharger
marketingethics
consumerprotection
techscams
gantechnology
Cracker Barrel's Rebranding Disaster: Why They Fired Their Marketing Firm
Seeking Alpha1 month ago
810
Cracker Barrel's Rebranding Disaster: Why They Fired Their Marketing Firm
Cracker Barrel just fired its marketing firm after a rebranding disaster! Find out why they're going back to basics and what it means for brand strategy. #Marketing #Rebranding #BrandIdentity #CrackerBarrel #BusinessStrategy
Marketing Strategy
rebranding
marketingstrategy
brandidentity
customertrust
businessgrowth
Why Even AI Giants Like OpenAI Are Turning to Traditional TV Ads for Brand Building
The Drum1 month ago
810
Why Even AI Giants Like OpenAI Are Turning to Traditional TV Ads for Brand Building
Even AI giants like OpenAI are turning to traditional TV ads for brand building! Discover why this shift is a game-changer for the AI industry and what it means for marketing strategies. #AIMarketing #BrandBuilding #TVAds #MarketingStrategy #OpenAI
Marketing Strategy
aimarketing
brandbuilding
tvadvertising
marketingstrategy
openai
FIFA World Cup Marketing Secrets: How Brands Are Winning Big in North America
Ad Age2 months ago
920
FIFA World Cup Marketing Secrets: How Brands Are Winning Big in North America
Ready for the marketing event of the year? Discover how brands are preparing for the FIFA World Cup in North America—from real-time activation strategies to how non-sponsors can still win big! #FIFAWorldCup #MarketingStrategy #BrandActivation #SportsMarketing #DigitalMarketing
Marketing Strategy
fifaworldcup
sportsmarketing
brandactivation
marketingstrategy
sponsorship
How Warner Bros. Is Revolutionizing Movie Marketing in the Digital Age
The New York Times2 months ago
930
How Warner Bros. Is Revolutionizing Movie Marketing in the Digital Age
Discover how Warner Bros. is rewriting the rules of movie marketing with real-time social strategies and influencer partnerships! #MovieMarketing #DigitalStrategy #WarnerBros #Hollywood #MarketingInnovation
Marketing Strategy
moviemarketing
warnerbros
digitalstrategy
influencermarketing
boxoffice
The Secret Battle for Your Attention: Inside the Digital Marketing Revolution with a Top CEO
The Verge2 months ago
900
The Secret Battle for Your Attention: Inside the Digital Marketing Revolution with a Top CEO
Dive into the future of digital marketing with insights from Digitas CEO Amy Lanzi! Learn how data, AI, and creators are reshaping the battle for attention. #DigitalMarketing #AI #Creators #MarketingStrategy #AttentionEconomy
Marketing Strategy
digitalmarketing
ai
creators
advertising
strategy
Unlock the Power of Britishness: How Top Brands Drive Marketing Success with Cultural Codes
Marketing Week2 months ago
960
Unlock the Power of Britishness: How Top Brands Drive Marketing Success with Cultural Codes
Discover how top brands like Specsavers and Heinz leverage Britishness to boost marketing effectiveness by 43%! Learn the secrets of cultural codes and humor in branding. #MarketingStrategy #BrandBuilding #Britishness #CulturalMarketing #HumorInAds
Marketing Strategy
britishness
brandmarketing
culturalcodes
marketingeffectiveness
humor
Master Consumer Trust: 5 AI-Powered Content Marketing Strategies That Drive Growth
Search Engine Journal2 months ago
920
Master Consumer Trust: 5 AI-Powered Content Marketing Strategies That Drive Growth
Unlock growth with trust! Discover 5 AI-powered content marketing strategies that build consumer loyalty and drive revenue. #ContentMarketing #AITrust #ConsumerTrust #MarketingStrategy #DigitalMarketing
Marketing Strategy
trust
ai
personalization
transparency
cx
Shiba Inu's Shibarium Sparks Outrage with Desperate AI Spam Marketing Plan
U.today2 months ago
930
Shiba Inu's Shibarium Sparks Outrage with Desperate AI Spam Marketing Plan
Shiba Inu's Shibarium is under fire for a desperate marketing move: urging AI-powered spam to inflate social media buzz. Community outrage grows as SHIB drops out of the top 30. #CryptoMarketing #ShibaInu #AI #SocialMediaStrategy #Cryptocurrency
Marketing Strategy
cryptomarketing
shibainu
aiautomation
socialmedia
communitybacklash
Why the NBA's Marketing Chief Is Stepping Down After a Game-Changing Brand Transformation
Ad Age2 months ago
930
Why the NBA's Marketing Chief Is Stepping Down After a Game-Changing Brand Transformation
The NBA's marketing chief Tammy Henault is stepping down after transforming the brand with innovative campaigns for Gen Z and global fans. #Marketing #NBA #BrandStrategy #CMO #SportsMarketing
Marketing Strategy
nba
cmo
brandrefresh
genzmarketing
globalgrowth
Las Vegas Unveils 'Welcome to Fabulous': A Bold New Brand Platform to Revive Tourism
Ad Age2 months ago
980
Las Vegas Unveils 'Welcome to Fabulous': A Bold New Brand Platform to Revive Tourism
Las Vegas is shaking things up with its new 'Welcome to Fabulous' brand platform! Discover how this bold move aims to revive tourism and capture global attention. #LasVegas #BrandStrategy #Marketing #Tourism #Rebranding
Marketing Strategy
lasvegas
brandplatform
tourismmarketing
rebranding
r&rpartners
How Bournemouth Hoteliers Are Fighting Negative Perceptions with a Bold Marketing Campaign
Bbc2 months ago
860
How Bournemouth Hoteliers Are Fighting Negative Perceptions with a Bold Marketing Campaign
Discover how Bournemouth hoteliers are using a powerful marketing campaign to fight negative perceptions and boost tourism! #MarketingStrategy #TourismMarketing #Bournemouth #Hospitality #BrandPerception
Marketing Strategy
marketing
tourism
perception
campaign
hospitality
Harry Styles' Secret to Billion-Dollar Brand Extensions: Why His New Venture Is a Marketing Masterclass
The Drum2 months ago
960
Harry Styles' Secret to Billion-Dollar Brand Extensions: Why His New Venture Is a Marketing Masterclass
Harry Styles isn't just a pop star—he's a marketing genius! Discover how his bold brand extension into sexual wellness is a masterclass in leveraging fame for business success. #BrandExtension #MarketingStrategy #HarryStyles #SexualWellness #BusinessGrowth
Marketing Strategy
brandextension
marketingstrategy
harrystyles
sexualwellness
profitability
Unveiling Guerrilla Marketing: How a Worker-Owned Website Stole the Spotlight on TNT Sports
Defector3 months ago
800
Unveiling Guerrilla Marketing: How a Worker-Owned Website Stole the Spotlight on TNT Sports
Discover how a simple baseball game turned into a guerrilla marketing masterpiece! A worker-owned website got free exposure on TNT Sports—proof that authenticity wins. #GuerrillaMarketing #SportsMarketing #BrandVisibility #WorkerOwned #MarketingStrategy
Marketing Strategy
guerrillamarketing
sportsbroadcasting
brandexposure
workerowned
marketingstrategy
Volkswagen Unveils New 'YourVolkswagen' Campaign: A Deep Dive into Their Latest Brand Platform
Campaign3 months ago
890
Volkswagen Unveils New 'YourVolkswagen' Campaign: A Deep Dive into Their Latest Brand Platform
Volkswagen is back with a fresh take on their 'YourVolkswagen' platform! Discover how Adam & Eve/DDB's creative work is shaping the future of automotive marketing. #Volkswagen #BrandStrategy #Marketing #Advertising #Innovation
Marketing Strategy
volkswagen
brandplatform
advertising
marketingstrategy
ddb