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Latest News AboutMarketing Strategy
The Secret Battle for Your Attention: Inside the Digital Marketing Revolution with a Top CEO
The Verge3 days ago
900
The Secret Battle for Your Attention: Inside the Digital Marketing Revolution with a Top CEO
Dive into the future of digital marketing with insights from Digitas CEO Amy Lanzi! Learn how data, AI, and creators are reshaping the battle for attention. #DigitalMarketing #AI #Creators #MarketingStrategy #AttentionEconomy
Marketing Strategy
digitalmarketing
ai
creators
advertising
strategy
Unlock the Power of Britishness: How Top Brands Drive Marketing Success with Cultural Codes
Marketing Week5 days ago
960
Unlock the Power of Britishness: How Top Brands Drive Marketing Success with Cultural Codes
Discover how top brands like Specsavers and Heinz leverage Britishness to boost marketing effectiveness by 43%! Learn the secrets of cultural codes and humor in branding. #MarketingStrategy #BrandBuilding #Britishness #CulturalMarketing #HumorInAds
Marketing Strategy
britishness
brandmarketing
culturalcodes
marketingeffectiveness
humor
Master Consumer Trust: 5 AI-Powered Content Marketing Strategies That Drive Growth
Search Engine Journal1 week ago
920
Master Consumer Trust: 5 AI-Powered Content Marketing Strategies That Drive Growth
Unlock growth with trust! Discover 5 AI-powered content marketing strategies that build consumer loyalty and drive revenue. #ContentMarketing #AITrust #ConsumerTrust #MarketingStrategy #DigitalMarketing
Marketing Strategy
trust
ai
personalization
transparency
cx
Shiba Inu's Shibarium Sparks Outrage with Desperate AI Spam Marketing Plan
U.today2 weeks ago
930
Shiba Inu's Shibarium Sparks Outrage with Desperate AI Spam Marketing Plan
Shiba Inu's Shibarium is under fire for a desperate marketing move: urging AI-powered spam to inflate social media buzz. Community outrage grows as SHIB drops out of the top 30. #CryptoMarketing #ShibaInu #AI #SocialMediaStrategy #Cryptocurrency
Marketing Strategy
cryptomarketing
shibainu
aiautomation
socialmedia
communitybacklash
Why the NBA's Marketing Chief Is Stepping Down After a Game-Changing Brand Transformation
Ad Age2 weeks ago
930
Why the NBA's Marketing Chief Is Stepping Down After a Game-Changing Brand Transformation
The NBA's marketing chief Tammy Henault is stepping down after transforming the brand with innovative campaigns for Gen Z and global fans. #Marketing #NBA #BrandStrategy #CMO #SportsMarketing
Marketing Strategy
nba
cmo
brandrefresh
genzmarketing
globalgrowth
Las Vegas Unveils 'Welcome to Fabulous': A Bold New Brand Platform to Revive Tourism
Ad Age2 weeks ago
980
Las Vegas Unveils 'Welcome to Fabulous': A Bold New Brand Platform to Revive Tourism
Las Vegas is shaking things up with its new 'Welcome to Fabulous' brand platform! Discover how this bold move aims to revive tourism and capture global attention. #LasVegas #BrandStrategy #Marketing #Tourism #Rebranding
Marketing Strategy
lasvegas
brandplatform
tourismmarketing
rebranding
r&rpartners
How Bournemouth Hoteliers Are Fighting Negative Perceptions with a Bold Marketing Campaign
Bbc2 weeks ago
860
How Bournemouth Hoteliers Are Fighting Negative Perceptions with a Bold Marketing Campaign
Discover how Bournemouth hoteliers are using a powerful marketing campaign to fight negative perceptions and boost tourism! #MarketingStrategy #TourismMarketing #Bournemouth #Hospitality #BrandPerception
Marketing Strategy
marketing
tourism
perception
campaign
hospitality
Harry Styles' Secret to Billion-Dollar Brand Extensions: Why His New Venture Is a Marketing Masterclass
The Drum2 weeks ago
960
Harry Styles' Secret to Billion-Dollar Brand Extensions: Why His New Venture Is a Marketing Masterclass
Harry Styles isn't just a pop star—he's a marketing genius! Discover how his bold brand extension into sexual wellness is a masterclass in leveraging fame for business success. #BrandExtension #MarketingStrategy #HarryStyles #SexualWellness #BusinessGrowth
Marketing Strategy
brandextension
marketingstrategy
harrystyles
sexualwellness
profitability
Unveiling Guerrilla Marketing: How a Worker-Owned Website Stole the Spotlight on TNT Sports
Defector3 weeks ago
800
Unveiling Guerrilla Marketing: How a Worker-Owned Website Stole the Spotlight on TNT Sports
Discover how a simple baseball game turned into a guerrilla marketing masterpiece! A worker-owned website got free exposure on TNT Sports—proof that authenticity wins. #GuerrillaMarketing #SportsMarketing #BrandVisibility #WorkerOwned #MarketingStrategy
Marketing Strategy
guerrillamarketing
sportsbroadcasting
brandexposure
workerowned
marketingstrategy
Volkswagen Unveils New 'YourVolkswagen' Campaign: A Deep Dive into Their Latest Brand Platform
Campaign3 weeks ago
890
Volkswagen Unveils New 'YourVolkswagen' Campaign: A Deep Dive into Their Latest Brand Platform
Volkswagen is back with a fresh take on their 'YourVolkswagen' platform! Discover how Adam & Eve/DDB's creative work is shaping the future of automotive marketing. #Volkswagen #BrandStrategy #Marketing #Advertising #Innovation
Marketing Strategy
volkswagen
brandplatform
advertising
marketingstrategy
ddb
How Trinny London's New CMO Is Revolutionizing Beauty Brand Storytelling for Global Growth
The Business Of Fashion4 weeks ago
830
How Trinny London's New CMO Is Revolutionizing Beauty Brand Storytelling for Global Growth
Trinny London's new CMO from Charlotte Tilbury is shaking up beauty marketing with emotive storytelling and a focus on personalization! Sales up 25% to $94M, self-funded expansion, and new campaigns on the way. #BeautyMarketing #BrandStrategy #CMO #TrinnyLondon #GlobalExpansion
Marketing Strategy
cmo
branding
beauty
expansion
storytelling
How Stanley Steemer's Rebrand with Havas Chicago is Shaking Up the Cleaning Industry
Adweek1 month ago
1130
How Stanley Steemer's Rebrand with Havas Chicago is Shaking Up the Cleaning Industry
Stanley Steemer is teaming up with Havas Chicago for a major rebrand! Discover how they're evolving from luxury clean to household essential with a revamped jingle and new campaigns. #BrandStrategy #Marketing #StanleySteemer #HavasChicago #Rebranding
Marketing Strategy
rebranding
marketingstrategy
agencypartnership
brandevolution
campaignlaunch
Unlock the Secret: How Brands Are Riding Taylor Swift's Orange Wave to Marketing Glory
Adweek1 month ago
890
Unlock the Secret: How Brands Are Riding Taylor Swift's Orange Wave to Marketing Glory
Discover how brands like Panera and Reese's are mastering reactive marketing with Taylor Swift's TS12 Orange wave! Learn the secrets to authentic engagement and massive reach. #TaylorSwift #MarketingStrategy #BrandLoyalty #ReactiveMarketing #Swifties
Marketing Strategy
taylorswift
reactivemarketing
brandstrategy
socialmedia
culturalmarketing
Seizing the Moment: How Hershey's Turned a Taylor Swift Cameo into a Marketing Masterpiece
The Hershey Company1 month ago
820
Seizing the Moment: How Hershey's Turned a Taylor Swift Cameo into a Marketing Masterpiece
How Hershey's turned a Taylor Swift cameo into a marketing masterpiece in just 24 hours! 🚀 Discover the secrets behind their viral campaign and how you can apply these strategies to your brand. #MarketingStrategy #TaylorSwift #ViralMarketing #BrandAgility
Marketing Strategy
marketing
taylorswift
viralmoment
brandstrategy
agility
8 Game-Changing Content Marketing Trends Every CMO Must Know in 2025
Search Engine Journal1 month ago
810
8 Game-Changing Content Marketing Trends Every CMO Must Know in 2025
🚀 8 Content Marketing Trends Every CMO Must Know in 2025! From AI-driven creation to micro-communities, discover how to stay ahead in the evolving marketing landscape. #ContentMarketing #AI #DigitalMarketing #CMO
Marketing Strategy
contentmarketing
ai
digitalstrategy
videomarketing
seo
The Secret to a Never-Ending Client Pipeline in Real Estate
Property Industry Eye1 month ago
1070
The Secret to a Never-Ending Client Pipeline in Real Estate
Discover how top estate agents keep their pipelines full without relying on luck or secret leads. It's all about the funnel! #RealEstateMarketing #SalesFunnel #LeadGeneration
Marketing Strategy
realestate
marketing
salesfunnel
leadgeneration
strategy
Starbucks Shakes Up Strategy: Closing 90 Stores Nationwide, Including 20 in California
Patch2 months ago
830
Starbucks Shakes Up Strategy: Closing 90 Stores Nationwide, Including 20 in California
Starbucks is closing 90 pickup-only stores, including 20 in California, as part of a major strategy shift to focus on customer service. #Starbucks #MarketingStrategy #CustomerExperience #RetailNews
Marketing Strategy
starbucks
retail
customerexperience
marketing
strategy
TD Bank's Genius Marketing Hack: Featuring Global Brands Without the Legal Hassle
Famous Campaigns2 months ago
810
TD Bank's Genius Marketing Hack: Featuring Global Brands Without the Legal Hassle
How did TD Bank feature global giants like Nike and Apple in its ads without breaking any laws? Discover the genius behind this marketing loophole that's making waves! #MarketingGenius #CreativeAdvertising #TDBank #Investment
Marketing Strategy
marketing
advertising
finance
creativity
investment
How Top Brands Are Leveraging England’s Euros Victory in Their Marketing Strategies
Campaign2 months ago
850
How Top Brands Are Leveraging England’s Euros Victory in Their Marketing Strategies
How are top brands like M&S and Sainsbury's turning England’s Euros victory into marketing gold? Discover the creative campaigns capitalizing on national pride. #MarketingStrategy #BrandEngagement #Euros2025 #RealTimeMarketing
Marketing Strategy
marketing
branding
engagement
realtime
culture
Gwyneth Paltrow's Unexpected PR Stunt: A Masterclass in Crisis Marketing or a Missed Mark?
Marketing-interactive2 months ago
930
Gwyneth Paltrow's Unexpected PR Stunt: A Masterclass in Crisis Marketing or a Missed Mark?
Did Astronomer just rewrite the crisis PR playbook? Their bold move with Gwyneth Paltrow has everyone talking. Genius or gamble? #PRStrategy #CrisisManagement #BrandNarrative
Marketing Strategy
pr
crisismanagement
branding
celebrityendorsement
viralmarketing
Minimalist Branding Revolution: How Simplicity is Winning Over Consumers
Nz Herald2 months ago
840
Minimalist Branding Revolution: How Simplicity is Winning Over Consumers
Discover how minimalist branding is reshaping consumer preferences and why simplicity is the new standout strategy. #MinimalistBranding #MarketingStrategy #ConsumerTrends
Marketing Strategy
branding
minimalism
marketing
design
consumerbehavior
Why Smeg's New World Giveaway is a Marketing Masterstroke
Rnz2 months ago
960
Why Smeg's New World Giveaway is a Marketing Masterstroke
Smeg's latest giveaway with New World is more than just a promo—it's a strategic move that's paying off. Discover why marketing experts are calling it a masterstroke. #MarketingStrategy #BrandAwareness #Smeg #NewWorld
Marketing Strategy
marketing
branding
promotions
retail
strategy
Unlocking the True Power of Brand Purpose: Beyond Buzzwords to Business Success
The Drum2 months ago
940
Unlocking the True Power of Brand Purpose: Beyond Buzzwords to Business Success
Discover how brands like Elf Beauty and Patrón Tequila are redefining success with authentic brand purpose. It's not just CSR—it's about emotional, creative missions that resonate. #BrandPurpose #MarketingStrategy #AuthenticMarketing
Marketing Strategy
brandpurpose
marketingstrategy
csr
authenticity
engagement
7-Eleven's 'Roll-Up & Refuel': A Bold Celebration of Skate and Car Cultures
Nacs2 months ago
930
7-Eleven's 'Roll-Up & Refuel': A Bold Celebration of Skate and Car Cultures
Skate by day, cruise by night! 🛹🚗 7-Eleven's new #RollUpAndRefuel campaign celebrates the vibrant cultures that keep moving. Check out the exclusive deals and limited merch! #MarketingStrategy #BrandEngagement
Marketing Strategy
7eleven
marketingcampaign
skateculture
carculture
brandcollaboration
Zero-Click Search Crisis: How B2B and DTC Marketers Are Adapting to AI-Driven Changes
Digiday2 months ago
960
Zero-Click Search Crisis: How B2B and DTC Marketers Are Adapting to AI-Driven Changes
Zero-click search and AI tools are reshaping digital marketing. Discover how B2B and DTC marketers are adapting to stay visible. #DigitalMarketing #AI #SearchMarketing #B2B #DTC
Marketing Strategy
ai
searchmarketing
b2b
dtc
digitaltransformation
How Meghan Markle's Limited Edition Rosé Mastered the Art of Exclusivity in Marketing
Geo.tv3 months ago
800
How Meghan Markle's Limited Edition Rosé Mastered the Art of Exclusivity in Marketing
Meghan Markle’s rosé sold out in an hour—but was it demand or genius marketing? Discover how limited editions and exclusivity can skyrocket a brand’s appeal. #MarketingStrategy #BrandExclusivity #MeghanMarkle
Marketing Strategy
marketing
exclusivity
branding
strategy
rosé
Why Big Brands Are Going Niche to Captivate Audiences, According to TikTok Star GirlBossTown
Axios3 months ago
840
Why Big Brands Are Going Niche to Captivate Audiences, According to TikTok Star GirlBossTown
Big brands are ditching mass appeal for niche markets, and it's working! Discover how tapping into micro-communities can revolutionize your marketing strategy, straight from TikTok's GirlBossTown. #NicheMarketing #BrandStrategy #DigitalMarketing
Marketing Strategy
nichemarketing
brandstrategy
digitalmarketing
microcreators
genz
The Truth About Branding in Advertising: Why Your Ads Might Not Be as Effective as You Think
Bandt.com.au3 months ago
900
The Truth About Branding in Advertising: Why Your Ads Might Not Be as Effective as You Think
Think your ads are well-branded? Think again. New insights reveal why even iconic brands sometimes miss the mark. #Branding #Advertising #MarketingStrategy
Marketing Strategy
branding
advertising
marketing
strategy
insights
Why Accenture Song Snagged Initiative's Global CEO to Revolutionize Its Marketing Strategy
Ad Age3 months ago
820
Why Accenture Song Snagged Initiative's Global CEO to Revolutionize Its Marketing Strategy
Accenture Song just made a game-changing hire! Dimitri Maex, former global CEO of Initiative, is now leading their marketing arm. This signals a major push into media and marketing innovation. #MarketingStrategy #Leadership #AccentureSong #MediaInnovation
Marketing Strategy
marketing
leadership
media
strategy
innovation
Canva's Genius OOH Campaign Turns Waterloo Station into a Marketing Playground
Famous Campaigns3 months ago
1000
Canva's Genius OOH Campaign Turns Waterloo Station into a Marketing Playground
Canva’s latest OOH campaign turns Waterloo Station into a marketing playground, humorously addressing client-agency frustrations while showcasing its powerful features. A must-see for creatives! #Marketing #Creativity #Canva #OOHCampaign
Marketing Strategy
canva
ooh
marketing
creativity
campaign