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Latest News AboutMarketing Strategy
Unraveling Liquid Death's AI-Generated Olympics Ad Mystery: Why Brands Are Turning Skepticism into Strategy
Ad Age1 day ago
910
Unraveling Liquid Death's AI-Generated Olympics Ad Mystery: Why Brands Are Turning Skepticism into Strategy
Did Liquid Death's mysterious Olympics ad really exist or was it just AI fantasy? Discover how brands are turning skepticism into strategy by embracing AI's imperfections. #MarketingStrategy #AIMarketing #BrandEngagement #LiquidDeath #DigitalMarketing
Marketing Strategy
ai
marketingstrategy
brandengagement
viralmarketing
socialmedia
Does Agency Brand Matter? The Surprising Truth About Marketing Partnerships
Campaign2 days ago
800
Does Agency Brand Matter? The Surprising Truth About Marketing Partnerships
Is your agency's brand name more important than the actual team working on your account? Lloyds CMO Suresh Balaji says it "doesn't matter which team agencies sit in" - sparking a major debate in marketing circles. Discover why individual talent might outweigh agency reputation. #MarketingStrategy #AgencyLife #CMOInsights #MarketingPartnerships #BrandStrategy
Marketing Strategy
agency
marketing
strategy
partnership
cmo
Hartley's Appoints Creative Agency Without a Pitch: What This Means for Marketing Strategy
Campaign5 days ago
940
Hartley's Appoints Creative Agency Without a Pitch: What This Means for Marketing Strategy
Hartley's just appointed a creative agency without a pitch! This move signals a major shift in how brands choose their partners. Discover what this means for the future of marketing strategy. #MarketingStrategy #CreativeAgency #NoPitch #BrandPartnership #MarketingTrends
Marketing Strategy
creativeagency
marketingstrategy
pitchprocess
brandpartnership
industrytrends
When Brand Humor Backfires: The Frida Baby Controversy That Shook Parenting Communities
Creative Bloq6 days ago
870
When Brand Humor Backfires: The Frida Baby Controversy That Shook Parenting Communities
When brand humor crosses the line: The Frida Baby controversy shows how edgy marketing can backfire spectacularly. A case study in tone-deaf branding and crisis management gone wrong. #MarketingStrategy #BrandControversy #ParentingBrands #SocialMediaBacklash #MarketingLessons
Marketing Strategy
branding
controversy
marketing
parenting
crisis
Anti-Valentine's Day Marketing: How Businesses Are Cashing In on Heartbreak
East Idaho News6 days ago
820
Anti-Valentine's Day Marketing: How Businesses Are Cashing In on Heartbreak
Love stinks? Businesses are cashing in on anti-Valentine's Day trends with creative marketing campaigns! From naming exes after animal waste to rage rooms and pungent menus, discover how brands are tapping into the $29.1 billion holiday market. #AntiValentinesDay #MarketingStrategy #BusinessTrends #ValentinesDayMarketing #CustomerEngagement
Marketing Strategy
valentinesday
marketingstrategy
businesstrends
customerengagement
antivalentines
How Brands Are Winning (and Failing) with Gen Z: The Secret to Authentic Marketing
Rte.ie1 week ago
810
How Brands Are Winning (and Failing) with Gen Z: The Secret to Authentic Marketing
Gen Z is reshaping marketing! Discover how brands like Slazenger and Wendy's are winning with authenticity, humor, and TikTok collaborations—and why others are failing. #GenZMarketing #BrandStrategy #Authenticity #DigitalMarketing #SocialMedia
Marketing Strategy
genz
branding
authenticity
marketingstrategy
socialmedia
Gen Z Frenzy or Marketing Genius? Inside Nothing's Viral Store Launch in Bengaluru
Gulte1 week ago
870
Gen Z Frenzy or Marketing Genius? Inside Nothing's Viral Store Launch in Bengaluru
Was it Gen Z's obsession or pure marketing genius? Nothing's Bengaluru store launch drew massive crowds on Valentine's Day, sparking debates on social media tactics and brand strategy. #MarketingStrategy #GenZ #TechLaunch #BrandExperience #NothingTech
Marketing Strategy
nothing
genz
marketingstrategy
brandlaunch
tech
The Super Bowl's $10M Ads: How Brands Are Betting Big on TV's Biggest Stage
The Australian2 weeks ago
840
The Super Bowl's $10M Ads: How Brands Are Betting Big on TV's Biggest Stage
The Super Bowl's $10M ads prove TV advertising isn't dead—it's just getting bigger. Discover how brands are betting on the big game for unmatched visibility and cultural impact. #SuperBowl #MarketingStrategy #TVAdvertising #BrandStrategy #EventMarketing
Marketing Strategy
superbowl
tvadvertising
marketingstrategy
brandstrategy
eventmarketing
Why 'Less is More' in Film Marketing: The Secret Strategy Behind Dhurandhar 2's Hype
Hindustan Times2 weeks ago
820
Why 'Less is More' in Film Marketing: The Secret Strategy Behind Dhurandhar 2's Hype
Why is Dhurandhar 2's marketing team holding back on promotions? Discover the 'less is more' strategy that builds hype without over-saturating audiences. #FilmMarketing #Bollywood #MarketingStrategy #Dhurandhar2 #ContentFirst
Marketing Strategy
filmmarketing
bollywood
marketingstrategy
contentmarketing
sequel
Juventus Marketing Chief Reveals Shocking New Rivals: It's Not Inter or Milan Anymore!
Sempremilan2 weeks ago
840
Juventus Marketing Chief Reveals Shocking New Rivals: It's Not Inter or Milan Anymore!
Juventus' marketing chief says their biggest rivals aren't Inter or Milan anymore—it's Netflix, Amazon, and TikTok! Discover how football is battling entertainment giants for your attention. #MarketingStrategy #FootballMarketing #DigitalTransformation #Juventus #SportsBusiness
Marketing Strategy
marketingstrategy
footballmarketing
digitaltransformation
entertainmentbrands
sportsbusiness
Why Universal Orlando's Super Bowl Ad Ditched Celebrities for Authentic Storytelling
The Hollywood Reporter2 weeks ago
890
Why Universal Orlando's Super Bowl Ad Ditched Celebrities for Authentic Storytelling
Universal Orlando just revealed why they skipped celebrities in their Super Bowl ad—and it's a masterclass in authentic marketing. Discover how focusing on real human connections can transform your brand strategy. #MarketingStrategy #AuthenticMarketing #SuperBowlAds #BrandStorytelling #UniversalOrlando
Marketing Strategy
superbowl
authenticity
storytelling
campaign
strategy
Why Pepsi's Super Bowl Ad Backlash Reveals a Dangerous Marketing Obsession
The Drum3 weeks ago
870
Why Pepsi's Super Bowl Ad Backlash Reveals a Dangerous Marketing Obsession
Is the marketing world too obsessed with distinctiveness? Pepsi's Super Bowl ad backlash reveals a dangerous trend that could strip ads of emotion and profit power. New research shows why creativity needs more than just DBAs to drive real growth. #MarketingStrategy #Advertising #Creativity #BrandBuilding #SuperBowlAds
Marketing Strategy
advertising
creativity
branding
marketingstrategy
superbowl
Beyond Time Saved: The 3 AI Metrics That Actually Convince CFOs to Increase Budgets
Search Engine Journal4 weeks ago
900
Beyond Time Saved: The 3 AI Metrics That Actually Convince CFOs to Increase Budgets
Are you measuring AI ROI wrong? Most companies track time saved, but CFOs care about quality lift, scope expansion, and capability unlock. Learn the 3 metrics that actually convince finance teams to increase AI budgets. #AI #MarketingStrategy #ROI #DigitalTransformation #CFO
Marketing Strategy
ai
roi
cfo
marketingstrategy
productivity
AI Search is Reshaping Marketing: How 10 Agencies Are Adapting to Win
Search Engine Land1 month ago
800
AI Search is Reshaping Marketing: How 10 Agencies Are Adapting to Win
AI search is changing everything! Discover how 10 forward-thinking marketing agencies are adapting their strategies to thrive in the new AI-driven landscape. From brand entity building to search everywhere optimization, learn what's working now. #AISearch #DigitalMarketing #MarketingStrategy #SEO #AI
Marketing Strategy
aisearch
digitalmarketing
seo
marketingstrategy
brandbuilding
How Aamir Khan & Sunil Grover Mastered Viral Marketing with Perfect Timing
Mint1 month ago
880
How Aamir Khan & Sunil Grover Mastered Viral Marketing with Perfect Timing
How did Aamir Khan and Sunil Grover turn a viral mimicry into marketing gold? Discover the secrets behind their perfect moment marketing strategy that's taking the internet by storm! #MarketingStrategy #ViralMarketing #AamirKhan #SunilGrover #MomentMarketing #FilmPromotion #DigitalMarketing
Marketing Strategy
momentmarketing
viralmarketing
filmpromotion
aamirkhan
sunilgrover
Why the UK's Junk Food Ad Ban is Actually a Marketing Masterstroke
The Drum1 month ago
890
Why the UK's Junk Food Ad Ban is Actually a Marketing Masterstroke
Think the UK's junk food ad ban is bad for marketers? Think again. It's forcing a shift to brand building and could make big food companies even stronger. #MarketingStrategy #BrandBuilding #HFSS #Advertising #DigitalMarketing
Marketing Strategy
hfss
brandbuilding
advertising
marketingstrategy
uk
Blackstone's $100M Bet on Applecart: The Secret Tech Influencing Fortune 500 Leaders
Semafor1 month ago
830
Blackstone's $100M Bet on Applecart: The Secret Tech Influencing Fortune 500 Leaders
Blackstone just invested $100M in Applecart, a secretive marketing tech firm that influences Fortune 500 leaders using social data. Discover how this elite tech is shaping decisions at the highest levels. #MarketingTech #Blackstone #Applecart #InfluencerMarketing #DataDriven #Fortune500
Marketing Strategy
marketingtech
blackstone
influencermarketing
datadriven
fortune500
How Fashion Brands Can Convert Passionate Fans Into Loyal Paying Customers
The Business Of Fashion1 month ago
840
How Fashion Brands Can Convert Passionate Fans Into Loyal Paying Customers
Why do fashion fans cheer for brands like sports teams but don't always buy their products? Discover how top labels like Saint Laurent are turning passionate followers into paying customers. #FashionMarketing #BrandStrategy #CustomerConversion #MarketingTips #BusinessGrowth
Marketing Strategy
fashionmarketing
customerconversion
brandstrategy
salesgrowth
marketingstrategy
From Totes to Condoms: How Merch Mania is Redefining Brand Loyalty for Small Businesses
The Guardian2 months ago
1020
From Totes to Condoms: How Merch Mania is Redefining Brand Loyalty for Small Businesses
From tote bags to branded condoms, small businesses are turning merch into a marketing powerhouse! Discover how this trend is reshaping brand loyalty and what it means for your strategy. #MerchMarketing #BrandLoyalty #SmallBusiness #MarketingTrends #RetailStrategy
Marketing Strategy
merchandising
branding
smallbusiness
marketingtrends
loyalty
Why Movie Marketing Has Become an Inescapable Yet Ineffective Noise Machine
Vulture2 months ago
940
Why Movie Marketing Has Become an Inescapable Yet Ineffective Noise Machine
Movie marketing has become an inescapable noise machine, but is it even working? With awareness at record lows and digital strategies failing, Hollywood faces a crisis of discovery. #MovieMarketing #MarketingStrategy #Hollywood #DigitalMarketing #FilmIndustry
Marketing Strategy
moviemarketing
hollywood
marketingcrisis
digitaladvertising
filmpromotion
How Sydney Sweeney's Blood-Soaked Pickle Pic Became the Ultimate Marketing Masterstroke for 'The Housemaid'
Cinemablend2 months ago
810
How Sydney Sweeney's Blood-Soaked Pickle Pic Became the Ultimate Marketing Masterstroke for 'The Housemaid'
Sydney Sweeney's blood-soaked pickle pic is the marketing genius we didn't know we needed! Discover how this viral moment is selling 'The Housemaid' better than any ad campaign. #MarketingStrategy #ViralMarketing #SydneySweeney #TheHousemaid #MovieMarketing
Marketing Strategy
viralmarketing
moviemarketing
socialmedia
marketingstrategy
contentmarketing
The 2026 Digital Marketing Playbook: From Keywords to Intent-Driven Success
Entrepreneur2 months ago
950
The 2026 Digital Marketing Playbook: From Keywords to Intent-Driven Success
Is your digital marketing strategy ready for 2026? Discover the new playbook shifting from keywords to intent, with AI search, Social SEO, CTV, and more. #DigitalMarketing #MarketingStrategy #AI #SEO #CTV #SocialMediaMarketing
Marketing Strategy
digitalmarketing
marketingstrategy
ai
seo
ctv
How Coca-Cola's CMO Transformed a 6,000-Agency Mess into a Digital-First Marketing Powerhouse
The Drum2 months ago
830
How Coca-Cola's CMO Transformed a 6,000-Agency Mess into a Digital-First Marketing Powerhouse
How did Coca-Cola's CMO turn a 6,000-agency mess into a digital-first marketing machine? Discover the secrets behind their shift to 70% digital media spend, AI adoption by 85% of marketers, and data-driven hyper-personalization at scale. #MarketingStrategy #DigitalTransformation #AIinMarketing #BrandGrowth #CMOInsights
Marketing Strategy
cocacola
marketingstrategy
digitaltransformation
ai
cmo
How A24's 'Marty Supreme' Marketing Blitz Is Revolutionizing Film Promotion with Blimps, Wheaties & Viral Stunts
Nbc News2 months ago
960
How A24's 'Marty Supreme' Marketing Blitz Is Revolutionizing Film Promotion with Blimps, Wheaties & Viral Stunts
How do you market a movie in 2025 when traditional methods no longer work? A24's answer: a 135-foot blimp, Timothée Chalamet on Wheaties boxes, and viral stunts that have crowds calling the police. Discover the unconventional marketing playbook behind 'Marty Supreme' that's changing how films get promoted. #MovieMarketing #ViralMarketing #A24 #TimotheeChalamet #MarketingStrategy #FilmIndustry
Marketing Strategy
moviemarketing
viralmarketing
a24
marketingstrategy
entertainment
Arc’teryx Marketing Chief Reveals: How Staying True to Mission Drove 31% Growth in 2025
Shop Eat Surf Outdoor2 months ago
1000
Arc’teryx Marketing Chief Reveals: How Staying True to Mission Drove 31% Growth in 2025
Arc’teryx's SVP of Brand Marketing shares how staying true to their mission drove 31% growth in 2025. Discover insights on resilience, authenticity, and their plans for a sustainable future in 2026. #MarketingStrategy #BrandGrowth #Sustainability #ArcTeryx #OutdoorIndustry
Marketing Strategy
arcteryx
brandmarketing
growthstrategy
sustainability
leadership
Top Marketing Campaigns of 2025: How Brands Thrived in Chaos
Marketing Dive2 months ago
840
Top Marketing Campaigns of 2025: How Brands Thrived in Chaos
Discover how top brands like Chili’s, American Eagle, and Dove thrived in 2025’s chaotic market with nostalgia, social-first strategies, and edgy humor. #MarketingStrategy #BrandCampaigns #DigitalMarketing #ContentMarketing #SocialMedia
Marketing Strategy
marketingcampaigns
brandstrategy
digitalmarketing
contentmarketing
socialmedia
How Neelofar's Marketing Campaign Became a Masterclass in Authentic Engagement
Dawn3 months ago
860
How Neelofar's Marketing Campaign Became a Masterclass in Authentic Engagement
Discover how Fawad Khan and Mahira Khan's Neelofar film promotions set a new standard in marketing with viral bus tours, campus visits, and emotional authenticity! #MarketingStrategy #FilmPromotions #AuthenticEngagement #Neelofar #ViralMarketing
Marketing Strategy
filmpromotions
marketingstrategy
authenticengagement
viralmarketing
starpower
Unforgettable B2B Ads That Prove Business Marketing Can Be Thrilling
The Drum3 months ago
1060
Unforgettable B2B Ads That Prove Business Marketing Can Be Thrilling
Think B2B ads are boring? Think again! From Volvo's epic splits to HP's cyber thrillers, discover the campaigns that prove business marketing can be as creative and exciting as B2C. #B2BMarketing #CreativeAds #MarketingStrategy #BusinessAdvertising #BrandBuilding
Marketing Strategy
b2b
advertising
creativity
marketingstrategy
brandbuilding
Don't Get Tricked: The Shocking Black Friday Sales Tactics That Cost You Money
Abc.net.au3 months ago
960
Don't Get Tricked: The Shocking Black Friday Sales Tactics That Cost You Money
Black Friday deals can be traps! Learn how to spot misleading sales tactics and protect your wallet. #BlackFriday #ConsumerRights #MarketingTips #SmartShopping #ACCC
Marketing Strategy
blackfriday
marketingtactics
consumerprotection
salesstrategies
retailethics
Warburtons Hires Comms Agency for 150th Anniversary Brand Boost
Pr Week Uk3 months ago
1040
Warburtons Hires Comms Agency for 150th Anniversary Brand Boost
Warburtons is gearing up for its 150th anniversary with a new comms agency to boost brand storytelling! 🎉 #BrandStrategy #Marketing #AnniversaryCampaign #Warburtons #CorporateComms
Marketing Strategy
warburtons
commsagency
brandstrategy
anniversary
corporatecomms