Digital Marketing Manager

Digital Marketing ManagerSalary: £50,000 – £60,000

Location: Remote (UK-based)

About the role - Digital Marketing Manager, payments

We’re looking for a hands-on Digital Marketing Manager to own and scale a digital demand engine within a fast-growing B2B fintech. This is a performance-driven role for someone with deep HubSpot and paid advertising experience who enjoys building, optimising, and measuring campaigns that directly impact pipeline and revenue.

Working closely with the Marketing Director, you’ll turn GTM strategy into high-performing digital campaigns across paid media, email, LinkedIn, and partner channels. You’ll sit at the centre of marketing and sales activity, owning digital execution, optimisation, and insight in a scaling, internationally focused business.

This role requires practical, day-to-day experience running campaigns in HubSpot and managing paid media budgets. It is not a brand or content-only position.

What you’ll be doing - Digital Marketing Manager, payments

• Own the end-to-end execution and performance of digital marketing campaigns across paid media, email, LinkedIn, and marketing automation
• Build, manage, and optimise campaigns directly in HubSpot, including workflows, lead scoring, segmentation, reporting, and sales handover
• Plan and run paid advertising campaigns, with a strong focus on LinkedIn Ads, including targeting, creative testing, budget management, and performance optimisation
• Partner with the Marketing Director and Sales to deliver ABM-led digital campaigns targeting high-value accounts across regulated B2B verticals
• Use A/B testing, CRO, and data-led experimentation to improve performance across ads, landing pages, lead forms, and nurture journeys
• Work closely with Sales to refine ICPs, targeting, and digital support for outbound activity and opportunity nurturing
• Collaborate with the content lead to ensure all digital assets and messaging align to campaign objectives and drive measurable results
• Manage post-event and post-download digital journeys, ensuring timely, relevant follow-up that converts interest into qualified sales conversations
• Support GTM planning through audience segmentation, funnel analysis, and performance insight
• Provide Sales and Account Management with campaign reporting, lead intelligence, and actionable insights
• Coordinate with the wider marketing and design teams to deliver on-brand digital assets at pace

Essential experience - Digital Marketing Manager, payments

• 4+ years’ experience in B2B SaaS digital marketing, demand generation, or performance marketing roles
• Strong, hands-on experience using HubSpot for campaign execution, automation, reporting, and sales alignment
• Proven experience running and optimising paid advertising campaigns, particularly LinkedIn Ads
• Solid understanding of digital funnel performance, attribution models, and pipeline reporting
• Experience planning and executing ABM campaigns, nurture programs, and multi-touch journeys
• Confident using Google Analytics and paid media platforms to track and optimise performance
• Comfortable working cross-functionally with Sales, Product, and Design in a fast-moving scale-up environment
• Understanding of payments, PSPs, or payment orchestration environments

Important: This role requires hands-on HubSpot and paid ads experience. Candidates without practical experience in both will not be considered.