Advanced Google Ads & Shopify Performance Specialist (Freelance, Results-Linked)

We are seeking an advanced, hands-on Google Ads & Shopify Performance Specialist to take ownership of paid acquisition for a UK-based e-commerce brand selling high-value physical products (£1,000+ AOV).

This role is suited to a senior operator who understands how Google Ads, GA4, Google Merchant Center, and Shopify interact in real production environments — including legacy setups, imperfect tracking, and accounts that require correction before scaling.

The engagement is structured with an initial fixed-fee audit and stabilisation phase, followed by results-linked ongoing management once tracking integrity and attribution are validated.

This is not a junior role, not a training engagement, and not a “set-and-forget” account.

Key Responsibilities

• Own and optimise Google Ads performance across Search, Shopping, and Performance Max
• Structure campaigns and budgets to support profitability and sustainable ROAS, not cosmetic improvements
• Diagnose and resolve conversion tracking and attribution issues across Google Ads, GA4, and Shopify
• Validate conversion ownership, values, and event consistency via the Google & YouTube Shopify app
• Manage and optimise Google Merchant Center feeds, disapprovals, and compliance
• Make informed decisions on bidding strategies, audience signals, and scaling thresholds
• Apply automation selectively and intervene manually when data quality or performance demands it
• Proactively identify risks, errors, or performance threats before they impact results
• Communicate actions, findings, and outcomes clearly and directly

Required Experience & Skills

• Advanced, proven experience managing Google Ads for e-commerce
• Demonstrated success marketing high-value products (£1,000+ AOV)
• Strong working knowledge of Shopify checkout and conversion flows
• Advanced understanding of GA4 attribution and conversion ownership
• Hands-on experience diagnosing and fixing broken or inconsistent tracking
• Experience managing £10,000+ monthly ad budgets with full ownership
• Confidence working with inherited or imperfect accounts and correcting prior agency work
• Data-led judgement grounded in evidence, not templates or platform defaults

Do Not Apply If

• You do not have direct experience with high-value e-commerce products
• Your background is limited to low-AOV or dropshipping models
• You rely on scripts, automation, or dashboards without understanding causality
• You are uncomfortable taking responsibility for decisions and outcomes

Compensation Structure

• Phase 1: Fixed-fee audit and stabilisation phase
• Phase 2: Results-linked ongoing management once tracking and attribution are validated
• Structure designed to reward real performance improvements, not short-term manipulation

Engagement Details

• Freelance / contract role
• UK market focus
• Long-term collaboration available for the right specialist