Marketing Operations Specialist

We are hiring a Marketing Operations Specialist on a part-time basis (15 - 20 hours/week) for a 3 month contract. This role is a blend of high-level strategy and hands-on execution, focusing on attribution, lifecycle automation, and modern AI-driven growth systems.

Key Responsibilities

• Marketing Automation: Lead the evolution of Pardot, including B2B Marketing Analytics, Einstein Lead Scoring, and advanced lifecycle workflows.
• Attribution & Reporting: Clean up legacy inconsistencies and build robust frameworks for multi-location deals and long-cycle attribution decay.
• Data Alignment: Normalize 2025 data to align with our 2026 growth model and resolve MQL/Lead duplicate challenges.
• "Project Spark": Build an insight-driven engine using customer usage data to trigger retention, upsell, and re-engagement motions.
• Growth Stack & AI: Scale our use of modern tools (Clay, n8n, Zapier) to automate GTM workflows and reduce time-to-launch for new channels.
• Web & CRO: Support the site migration to Webflow and manage Webflow Optimize/Analyze to drive conversion rate improvements.

Qualifications

• Experience: Manager or Director-level background in Marketing, Revenue, or Growth Ops (B2B SaaS required).
• Technical Mastery: Deep hands-on expertise in Salesforce + Pardot (Pardot strongly preferred).
• Modern Tooling: Proven experience leveraging AI and automation tools like Clay, Zapier, or Claude to streamline operations.
• Analytical Rigor: Strong understanding of B2B funnel metrics, multi-touch attribution, and ROI reporting.
• Web Fundamentals: Familiarity with Webflow and WordPress (migration experience is a plus).
• Adaptability: Comfortable shipping quickly in ambiguous, fast-paced environments.

The Tech Stack

Salesforce, Pardot, Clay, Zapier, Webflow, WordPress, LeanData.

This position reflects a current vacancy with one of our clients. Our Recruiters combine their expertise and AI-enabled technology in the recruitment process.