Lead Web Marketing Manager

The RoleLocation: While this position is posted in a specific location, all of Oyster’s positions are fully remote and you can work from home. Forever. To create the best experience for this employee and to meet the business needs, this role requires you to be based within UTC-5 to UTC+3

Reporting to our Director of Marketing, we are seeking a Lead Web Marketing Manager to own the strategy, execution, and performance of Oyster HR’s web experience.

This role is responsible for the ongoing evolution of Oyster’s website as a global growth engine—spanning Webflow operations, SEO, conversion rate optimization, web analytics, and site governance. You'll collaborate cross-functionally with brand/content, product marketing, partnerships, design, and legal to ensure our website performs at a high level for both users and the business.

The ideal candidate brings a blend of technical web skills, growth marketing mindset, and operational excellence with deep experience managing Webflow or similar CMS platforms and driving influenced pipeline through the website.

Key Responsibilities

• Own day-to-day operations and performance of the Oyster website, managing roadmap priorities, site governance, and experience optimization across regions.
• Drive the development and execution of Oyster’s web growth strategy, including SEO, CRO, personalization, and user experience improvements.
• Partner closely with demand generation, content, and GTM ops to ensure site experiences drive qualified pipeline and align with funnel metrics.
• Leverage Webflow, Optimize, Clearbit Reveal, and other tools to create personalized, high-converting experiences for priority audiences.
• Lead localization and global web strategy efforts as we expand regional performance and scale international SEO.
• Establish and monitor KPIs across traffic, engagement, conversion, and influenced pipeline; translate insights into actionable experiments and updates.
• Support campaign and product marketing launches with rapid iteration of landing pages and conversion flows, ensuring brand consistency and accessibility.
• Collaborate with engineering, legal, and product teams to ensure site security, compliance (GDPR/CCPA), and overall site health.

Requirements

• 7+ years in web marketing, growth marketing, or digital marketing roles—preferably in B2B SaaS or HRTech environments.
• Proven experience owning and scaling Webflow (or similar) websites as high-performing, conversion-optimized growth channels.
• Expertise in SEO (on-page and technical), with familiarity using tools like Google Search Console (GSC), Ahrefs, SEMRush or Screaming Frog.
• Experience with CRO, A/B testing platforms, personalization tools (e.g., Clearbit Reveal, Mutiny, Clay), and analytics platforms (GA4, Looker, HubSpot).
• Strong project management skills with the ability to prioritize and collaborate across cross-functional teams.
• Familiarity with multi-regional site structure, hreflang implementation, and localization workflows.
• Experience working in a global, distributed team environment is a plus.
• Strong written and verbal communication skills with an eye for storytelling and UX.
• Hands-on experience managing website roadmaps, vendor/agency relationships, and internal QA processes.

You'll also need

• A reliable home internet connection (or be able to get one)
• Fluent English language skills