Sr Director, Demand Generation

About KLDiscovery

KLDiscovery is a leading provider of eDiscovery software and services combining unparalleled client service, deep domain expertise, and modern digital tools to help clients navigate complex legal, regulatory, and data challenges

The Role

KLDiscovery is seeking a Sr. Director of Demand Generation to build and scale a high-performing, global demand engine that drives qualified pipeline and revenue growth. This is a strategic, hands-on leadership role responsible for developing and executing multi-channel programs that engage legal and enterprise buyers across long, complex sales cycles. You will partner closely with Sales, Marketing, and Revenue Operations to improve pipeline quality, accelerate conversion, and maximize marketing ROI. The ideal candidate is a player/coach who is equally comfortable setting strategy and executing campaigns and brings deep expertise in B2B demand generation within SaaS, legal tech, or similarly complex environments. Annual salary for the position is $185,000 to $210,000.

(Sr. Director level, can be remote anywhere in US. Central or Eastern time zone preferred)

What You’ll Do

Build and Optimize Demand Infrastructure

• Where appropriate, evaluate, select, and implement marketing technology to support demand generation and pipeline growth (e.g., automation, intent data, ABM platforms, analytics tools)
• Partner with Marketing Operations to architect a scalable demand generation tech stack and data foundation
• Establish tracking, attribution, and reporting systems to enable full-funnel visibility and performance optimization
• Identify gaps in current tools and processes and prioritize investments to improve efficiency and ROI

Own Demand Strategy and Pipeline Growth

• Develop and execute a global demand generation strategy aligned to revenue targets
• Drive marketing-sourced pipeline and improve funnel conversion across all stages
• Partner with Sales leadership to align ICP, targeting, and pipeline priorities

Lead Multi-Channel Campaign Execution

• Build and optimize programs across paid search, paid social (LinkedIn), webinars, content syndication, SEO, and events
• Digital strategy and optimization (including website strategy)
• Continuously test and refine channel mix to improve efficiency and performance
• Scale programs that deliver measurable pipeline and revenue impact

Build and Scale ABM Programs

• Design targeted campaigns for high-value law firms and corporate legal departments
• Partner with Sales to prioritize accounts and deliver personalized engagement strategies
• Responsible for demand generation budget allocation and optimization

Optimize Funnel Performance

• Define lead lifecycle stages, scoring models, and qualification criteria
• Improve MQL to SQL conversion and pipeline velocity in partnership with SDR teams
• Establish and enforce SLAs between Marketing and Sales

Drive Data, Analytics and ROI

• Own performance metrics including pipeline contribution, conversion rates, CAC, and ROI
• Build reporting frameworks and dashboards to track and optimize performance
• Use data to inform strategy, investment decisions, and continuous improvement

Partner on Content and Positioning

• Collaborate with Brand and Content and Product Marketing to develop high-impact assets including thought leadership, webinars, and case studies
• Ensure messaging resonates with legal, compliance, and enterprise audiences

Lead Team and Cross-Functional Alignment

• Build, mentor, and lead a high-performing demand generation and marketing ops team
• Ensure Marketing Ops drives aligment with Sales and Revenue Ops on CRM, adata integrity, automation, and attribution
• Foster a culture of accountability, experimentation, and data-driven decision making

What You Bring

• 10-15 years of experience in B2B demand generation or growth marketing
• Proven success driving pipeline and revenue in SaaS, legal tech, or similarly complex environments
• Proven ability to delegate effectively, develop team members, and drive results through others
• Strong experience managing multi-channel demand generation programs
• Hands-on experience with Salesforce and marketing automation platforms such as HubSpot or Marketo
• Strong analytical skills with the ability to translate data into actionable insights
• Experience building and leading high-performing teams

Preferred

• Experience marketing to legal professionals, law firms, or corporate legal departments
• Background in eDiscovery, compliance, or data-driven services
• Experience with account-based marketing strategies and platforms
• Familiarity with intent data, personalization, and advanced segmentation

Success Metrics

• Marketing-sourced pipeline and revenue
• MQL to SQL conversion rate
• Cost per lead and customer acquisition cost
• Pipeline velocity and conversion rates
• Campaign ROI and channel performance

KLDiscovery is an equal opportunity employer committed to building a diverse and inclusive team.