Senior Director, Product Marketing

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Director, Product Marketing in United States. This is a senior strategic leadership role responsible for shaping and scaling the product marketing function across a high-growth, mission-driven organization in the healthcare technology space. You will lead the development of multi-channel marketing strategies that drive product adoption, revenue growth, and market differentiation. Acting as a key partner to Product, Sales, and Marketing leadership, you will translate complex healthcare solutions into compelling value propositions for diverse buyer personas. The role combines strategic vision with hands-on leadership of a high-performing product marketing team. You will play a central role in defining go-to-market execution, brand positioning, and commercialization strategy. This position is ideal for a seasoned marketing leader who thrives in data-driven, cross-functional environments and is passionate about improving outcomes through technology. Accountabilities

• Lead and develop the Product Marketing team to define and execute comprehensive marketing strategies that drive lead generation, brand awareness, and revenue impact
• Own the go-to-market strategy for products and features, ensuring strong positioning, messaging, and successful commercialization across multiple channels
• Develop deep understanding of customer needs, market dynamics, and buyer personas to create differentiated product messaging and value propositions
• Collaborate closely with Product, Sales, and Marketing teams to execute successful product launches and integrated marketing campaigns
• Drive achievement of Marketing Qualified Leads (MQLs) and revenue contribution targets aligned with business unit objectives
• Partner with Finance and Product teams to define pricing strategies and optimize commercial performance
• Oversee marketing budgets, advertising strategies, and spend allocation across digital, print, and event channels
• Lead trade show and industry event strategy, ensuring alignment with business priorities and market presence goals
• Define and track KPIs for product marketing performance, ensuring data-driven decision-making and continuous optimization
• Build competitive intelligence frameworks and ensure consistent market insights are shared across the organization
• Partner with Corporate Communications to strengthen brand positioning and industry awareness
• Continuously assess market opportunities and align product strategy with evolving customer and industry needs

Requirements

• Bachelor’s degree in Marketing, Business, or related field; equivalent experience considered
• 15+ years of experience in product marketing, including at least 8+ years in leadership or management roles
• Strong track record of leading full-cycle product marketing strategies in complex, multi-product environments
• Deep experience in B2B marketing, ideally within healthcare technology, SaaS, or data-driven industries
• Proven ability to translate technical products into clear, compelling value propositions for diverse audiences
• Strong cross-functional leadership skills with experience working closely with Product, Sales, and Analytics teams
• Experience driving go-to-market strategy, product launches, and commercialization initiatives at scale
• Strong analytical mindset with ability to measure marketing effectiveness and optimize performance
• Excellent communication, storytelling, and stakeholder management skills
• Ability to manage multiple priorities in fast-paced, high-pressure environments
• Proficiency with Microsoft Office tools; experience with Salesforce is a plus
• Strong leadership presence with ability to inspire and develop high-performing teams

Benefits

• Competitive base salary ranging from $170,900 to $217,000 USD
• Performance-based incentive opportunities
• Comprehensive benefits package including health, dental, and vision insurance
• Company-paid life and disability insurance
• Retirement savings plan with 401(k) options
• Generous paid time off (18+ days annually) and holiday benefits
• Flexible benefits designed to support work-life balance and long-term well-being
• Inclusive and mission-driven work environment focused on innovation in healthcare
• Opportunities for leadership growth in a large-scale, high-impact organization.

How Jobgether Works We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.