Product Marketing Specialist

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Product Marketing Specialist in Netherlands. This role sits at the intersection of product, marketing, and growth, with a strong focus on shaping how innovative ad tech solutions are positioned and adopted in the market. You will translate complex product capabilities into clear, compelling messaging that resonates with publishers and ad tech stakeholders. Acting as a key connector between product and sales teams, you will drive go-to-market execution, content strategy, and organic growth initiatives. The role blends strategic thinking with hands-on content creation, community engagement, and performance-driven marketing. You will operate in a fast-moving, remote-first environment that values autonomy, experimentation, and continuous improvement. This is an opportunity to directly influence product adoption and brand visibility across global markets. Accountabilities

• Define and execute go-to-market (GTM) strategies, including product positioning, messaging, and launch planning for new features and updates
• Create and support marketing materials for product and sales teams to enable successful product adoption and revenue growth
• Develop and manage a content strategy covering blogs, whitepapers, case studies, social media, and thought leadership content tailored to key audience pain points
• Drive organic inbound growth through SEO-optimized content, social media distribution, and performance-focused content marketing initiatives
• Act as a community voice across industry forums, newsletters, and social channels, building engagement within ad tech and publisher ecosystems
• Collaborate closely with product, sales, and growth teams to align messaging, improve adoption, and support overall GTM execution

Requirements

• 3-5 years of experience in marketing roles, with strong emphasis on content creation, content strategy, or product marketing
• Proven ability to create high-quality, engaging content across multiple channels, including digital, social, and long-form formats
• Experience in copywriting, social media marketing, content marketing, or product marketing roles, ideally within SaaS environments
• Strong understanding of product marketing fundamentals, with prior collaboration with product teams considered a strong advantage
• Familiarity with ad tech or programmatic advertising is a plus, but not required
• Strong communication and storytelling skills, with the ability to simplify complex technical concepts for diverse audiences
• Hands-on experience with tools such as Notion, WordPress, Canva, ActiveCampaign (or similar), Salesforce, and SEO platforms
• AI literacy and openness to using AI tools to enhance productivity and marketing workflows
• Fluency in English required; Spanish or Portuguese is a plus for LATAM market focus

Benefits

• Competitive salary adjusted to experience and cost of living
• Fully remote work with complete location independence
• Flexible working hours with autonomy over your schedule
• Opportunity to work from anywhere in the world
• Regular company retreats and in-person team meetups
• Strong focus on career growth, learning, and skill development
• Collaborative, culture-driven environment with global exposure

How Jobgether Works We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.