Marketing Analyst (Hotel Level)

About The Company

Hilton is a globally recognized leader in the hospitality industry, renowned for its commitment to excellence, innovation, and guest satisfaction. With a diverse portfolio of world-class brands, Hilton has been welcoming travelers for over a century, establishing itself as a trusted name in hospitality. The company prides itself on fostering an inclusive and dynamic workplace culture, emphasizing employee development and well-being. Hilton’s mission is to fill the earth with the light and warmth of hospitality, and it achieves this through its dedicated team members, innovative services, and sustainable practices. As a company that values diversity and inclusion, Hilton continually strives to create an environment where all employees can thrive and contribute meaningfully to its success.

About The Role

As an Analyst on Hilton's Americas Marketing team, based remotely in Chicago, IL, you will play a vital role in driving the company's commercial growth through strategic marketing initiatives. Reporting directly to the Manager of Hotel Level Marketing Agency Solutions, you will collaborate closely with revenue management, sales, and analytics teams to develop and execute multi-channel marketing campaigns. Your primary focus will be managing a portfolio of hotels, optimizing paid media strategies, and ensuring engagement within Hilton’s Hotel Level Marketing Program. This position offers a unique opportunity to blend creativity with data-driven decision-making in a fast-paced environment. You will serve as a strategic partner for hotel properties, providing tailored marketing solutions that enhance brand visibility, drive occupancy, and maximize revenue. Your efforts will directly impact Hilton’s ability to deliver profitable growth and strengthen its market presence.

Qualifications

• Minimum of 1 year of professional experience in paid media advertising
• Proficiency in Meta and Google Ads platforms, including campaign strategy, execution, and optimization across Search, Display, and Video
• Strong understanding of audience targeting, bidding strategies, and performance measurement
• Experience working with analytics tools such as Salesforce and Adobe Analytics (preferred)
• Professional certifications from Google and Meta (preferred)
• Bachelor's degree in marketing, advertising, or a related field (preferred)
• Experience in a marketing or media agency environment with hands-on account management (preferred)
• Located in or willing to relocate to Chicago, IL
• Ability to travel approximately 20% for client meetings and industry events

Responsibilities

• Manage a portfolio of hotel partners, acting as a marketing advisor to develop customized paid media strategies that align with their commercial goals
• Lead the planning, execution, and optimization of multi-channel marketing campaigns, including paid search, paid social, and metasearch initiatives
• Analyze campaign performance data to generate actionable insights and make data-driven recommendations for budget allocation and strategy adjustments
• Collaborate with hotel teams, agency partners, and enterprise stakeholders to ensure campaign success and alignment with brand standards
• Communicate campaign performance, risks, and opportunities regularly to hotel stakeholders and internal teams
• Identify opportunities for program innovation and evolution by understanding hotel needs and market trends
• Support the development of new marketing initiatives and advocate for continuous improvement within the hotel marketing program
• Stay updated on industry trends, platform updates, and best practices to enhance campaign effectiveness

Benefits

• Go Hilton travel program offering 110 nights of discounted travel with room rates as low as $40/night
• Employee stock purchase plan (Hilton Shares) with a 15% discount
• Paid parental leave for eligible team members, including partners and adoptive parents
• Mental health resources, including free counseling through the Employee Assistance Program
• Paid Time Off (PTO) starting at 20 days, increasing with tenure
• Comprehensive medical, dental, and vision insurance coverage
• Life insurance and short- and long-term disability benefits
• 401(k) retirement savings plan with company matching
• Paid holidays and floating holidays
• Additional benefits such as adoption assistance, backup childcare, flexible spending accounts, and educational assistance
• Travel discounts and access to wellness and legal services programs

Equal Opportunity

Hilton is committed to creating a diverse and inclusive workplace where all employees are valued and respected. We provide reasonable accommodations to qualified individuals with disabilities throughout the application and employment process. Our company adheres to all applicable laws and regulations regarding equal employment opportunity and prohibits discrimination based on race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, or any other protected status.