Revealed: The Top Agencies Competing for B&T Awards 2025 - Who Made the Cut?

The wait is finally over! The B&T Awards Agency of the Year finalists have been officially announced, and the advertising industry is buzzing with anticipation.

We know you've been eagerly waiting, and we can confirm the Agency of the Year and Leadership Awards finalists are absolutely worth the wait. If you're looking for the Campaign of the Year finalists, you'll need to check out our dedicated page.

Important reminder: Early bird ticket prices close at midnight tonight for the awards ceremony at Sydney's Hordern Pavilion. Last year's event was packed to capacity, so don't miss your chance to secure tickets while you can!

Categories marked with an asterisk will require finalists to appear in person for the second round of judging on November 6th in Sydney.

Advertising Agency*

• BMF
• Droga5 ANZ, part of Accenture Song
• Howatson+Company
• Leo Australia
• Special
• Thinkerbell

Aotearoa New Zealand Agency*

• Bastion Shine
• Droga5 NZ, part of Accenture Song
• Special
• Thompson Spencer

B&T Award for Bravery

• ABEL, 'Stop the Stigma', Cannabis Clinic
• BMF, 'Algorithm of Disrespect', Department of Social Services
• Carat, 'A Happier 10th Birthday', Raise The Age NSW
• INNOCEAN, 'How we created a hit reality TV show as the ultimate EV range torture test', Hyundai
• Leo Australia, 'Suncorp Haven' Suncorp Insurance
• NOVA Entertainment, 'Don't think, just Nova', Nova
• Special, EssenceMediacom and Nine, 'Maybe Even Andy', Uber Eats
• Supermassive and FINCH, '36 Months'

B&T Award for Diversity

• Apparent, 'Change Direction', Jilya Institute
• Carat, 'A Happier 10th Birthday', Raise The Age NSW
• Cultural Perspectives Group, 'One Talk at a Time (Child Safety)', National Office for Child Safety
• Equality Media + Marketing
• Multicultural Outdoor
• OMD, 'VIDA Multicultural Transformation – Infrastructure Communications for Multicultural Victorians', VIDA (Victorian Infrastructure Delivery Authority, part of the Victorian Government)
• Smelly Lunch Stories, 'Navigating the Stink', Shaping Belonging NA
• Special with TikTok and PHD Australia, 'Shift 20 Casting Call', Shift 20 Initiative

B&T Award for the Planet

• Benedictus Media, 'Setting the Benchmark for Environmentally Conscious Advertising', Australian Ethical
• Emotive, 'Don't Mine What's Mine', Deep Rising
• Hopeful Monsters, 'The Great Unwaste', End Food Waste Australia
• JimJam Ideas, 'Climate Action Pays Off', Investment Group for Climate Change
• Leo Australia, 'Suncorp Haven', Suncorp Insurance
• Silver Lining Agency, 'Smoke Kills', Comms Declare x Doctors for the Environment Australia
• WPP Media

Best Content Marketing Strategy

• Balboa Creative Agency & OMD, 'Create Six & Out: Second Innings', Macca's Australia
• Six Black Pens, 'MLC SuperFit', MLC
• Today the Brave, 'Life's Different After', True North

Best Digital Services

• Crystal Marketing
• Digitas
• Jaywing Australia
• Reload Media
• Resolution Digital Australia

Best Digital Transformation

• IPG Mediabrands Australia
• LEVO
• Nine
• Plus Also Studios
• Zebra3

Best Media Platform

• Broadsheet Media
• Man of Many

Best Retail Media Network

• David Jones Amplify
• MixIn Media by endeavour
• Multicultural Outdoor

Branding, Design & CX Agency*

• Akcelo
• Apparent
• BMF
• Clemenger BBDO
• Howatson+Company
• Special Design

Consumer PR Agency*

• Aruga
• HAVAS Red
• Poem
• Special PR
• Supermassive
• Thinkerbell
• We Are Different
• WiredCo.

Corporate PR Agency*

• GT Communications
• Herd MSL
• Orizontas

Creator Agency of the Year*

• Herd MSL
• Influence by WPP Media
• Social Cliq
• Social Soup

Data-Driven Marketing

• Captify, 'Captify x Grey Goose', Grey Goose
• Hatched & Special, 'Mum-nipulate the Algorithm', Kitchen Warehouse
• Hearts & Science, 'Diageo DDI (Diageo Depletion Index)', Diageo
• iProspect, 'Seven Agile Engine – Customer acquisition at the speed of TV ratings', Seven Network
• Kantar Insights Australia, 'Destination Marketing Effectiveness', Kantar
• Mastercard, 'Everyday Spend', Mastercard
• Mindshare Australia, 'Sodastream OmniFizz', Sodastream
• Tassal, 'Tassal Turns Pressure into Performance', Tassal

Direct Response / Performance Agency*

• Elephant Room
• iProspect
• Jaywing Australia
• Reload Media
• Sparro
• WiredCo.

Emerging Agency*

• Last Humans
• MONTOYA
• Swan Studio

Experiential / Promotional Agency presented by Displaywise*

• Akcelo
• Amplify
• Bastion
• HAVAS Blvd
• Those That DO
• WiredCo.

Independent Agency – Fewer than 50 Employees*

• Born
• It's Friday
• Showpony
• Supermassive
• Today the Brave
• WiredCo.

Independent Agency – More than 50 Employees*

• Akcelo
• Apparent
• Bastion
• Howatson+Company
• Nunn Media
• Thinkerbell

Marketing Team of the Year, Sponsored by Birdeye*

• Allianz
• Bonds
• Kellanova
• McDonald's Australia
• NRMA
• Uber Australia

Marketing Technology Company of the Year*

• Ideally
• impact.com
• Kargo
• Smartly
• StackAdapt
• Vistar Media

Media Agency*

• Avenue C
• EssenceMediacom
• Mindshare Australia
• PHD Australia
• Wavemaker
• Zenith Media

NSW Agency*

• Akcelo
• BMF
• Droga5, Part of Accenture Song
• Howatson+Company
• Innocean Australia
• Special

People & Culture – Fewer than 100 Employees*

• Intender
• Magnite
• Nature
• The Content Division
• The Media Store
• WiredCo.

People & Culture – More than 100 Employees*

• Akcelo
• Apparent
• BMF
• JCDecaux
• SCA
• WPP Media

Production Company*

• Chisel
• Entropico
• Last Humans
• Plus Also Studios
• Tag

QLD/Other States/Territories Agency of the Year*

• Aruga
• Carat
• dentsu Queensland
• Publicis Worldwide Australia
• Showpony
• The Content Division

Research Agency sponsored by Aptitude Recruitment*

• 5D
• Fiftyfive5, part of Accenture Song
• Honeycomb Strategy
• Nature
• TRA
• Vibrant Insights

Sales Team of the Year*

• Acast
• ACM
• Channel Factory
• Google
• GumGum
• MixIn Media by endeavour

VIC Agency*

• Akcelo
• Clemenger BBDO
• Droga5, Part of Accenture Song
• Howatson+Company
• PHD Melbourne
• Special