Search Engine Land Awards 2025: Meet the Finalists Shaping the Future of Digital Marketing

The 11th Annual Search Engine Land Awards Finalists Are Here!

Adviso is once again leading the pack in the prestigious Search Engine Land Awards 2025. The Canadian agency has secured finalist positions in six different categories, marking the second consecutive year they've topped the finalist list. In 2024, Adviso was a finalist in five categories and went on to win two awards.

Multiple Finalist Agencies

Two other agencies have earned impressive recognition with five finalist nominations each:

• Razorfish
• LocalIQ

Meanwhile, four agencies have secured finalist status three times:

• Amsive
• ATRA
• Bloom Digital
• Digital Hitmen

The competition was exceptionally strong across nearly all categories, showcasing the incredible innovation happening in search marketing today.

Winners Announcement and SMX Next

All winners of the 2025 Search Engine Land Awards will be revealed on Monday, October 27. Following tradition, selected award winners will participate in special "Ask the Search Engine Land Award winners" panels at SMX Next on November 19. The event will feature separate sessions for SEO winners (hosted by Danny Goodwin) and PPC winners (led by Anu Adegbola).

Complete Category Finalists List

Best Use Of AI Technology In Search Marketing

• From Chaos to Clarity: How Mondou Built an AI Search Marketing Powerhouse (Adviso)
• 15x ROAS with AI: How CAMP Digital Redefined Paid Search for Home Services
• CB/I Digital + First Citizens Bank: Leading the Future of AI Search in Finance
• Predictive Lead Scoring Integrated with AI-Powered Google Ads Bidding (Level Agency)
• How Neighborly Increased Leads by 20% and AI Visibility by 458% with Scalable, AI-Driven SEO

Best Overall PPC Initiative – Small Business

• Anchor Rides – Post-Hurricane PPC Comeback (AIMCLEAR)
• LOCALiQ Transforms Rehabs UK PPC with 323% More Leads and 82% Impression Share
• Landing Page CRO + PPC Optimization Cuts CPL by 51% and Nearly Doubles Conversions for Scar Healing Institute (Sagapixel)
• Somebody Digital & UpCloud: Delivering Customer Conversion & Volume
• How WSI | Utopiads Restored GarageTeks faith in PPC

Best Overall PPC Initiative – Enterprise

• Simons' AI-Powered PPC Transformation: A Model for Modern Retail (Adviso)
• How Amsive Proved Brand Media Increases Search Conversions by 217% for Commerce Bank
• ATRA & Jason Stone Injury Lawyers – Leveraging CRM Data to Scale Case Volume
• Search Smarter, Fly Further: Winning in a Mature Market with SEA & SEO (Dentsu)
• Driving Results: How Life Events Fuelled Smarter Insurance Targeting (Dentsu)

Best Commerce Search Marketing Initiative – PPC

• Precision at Scale: How Royal Distributing Rewired Performance Max With Feed Intelligence (Adviso)
• Adwise & Azerty – 126% uplift in profit from paid advertising & 1 percent point net margin business uplift by advanced cross-channel bucketing
• How Cypress North Boosted Non-Brand Revenue 110% YoY for Dave & Adam's Card World by Shifting Ad Spend
• From Inventory to Impact: How Automation Drove Sales for Leica's Classic Store (Muhlert Digital GmbH)
• 132% More Purchases and $4M in Revenue Growth: How Searchbloom Scaled Sun & Ski Sports with Paid Search and Partnership

Best Local Search Marketing Initiative – PPC

• How We Crushed Belron's Lead Target by 238% With an AI-Powered Local Strategy (Adviso)
• ATRA & Raceway Car Wash — Scaling Local Revenue Through High-Intent Search
• Harmelin Media delivered a SWEET 65% improvement in Paid Search CPA Efficiencies for Hersheypark
• How Sixth City Marketing achieved 45x ROI by utilizing local search ads for Cristy's Pizza
• How Workshop Digital Delivered 2x Leads & 49% Lower CPL for MannKidwell

Best B2B Search Marketing Initiative – PPC

• Blackbird PPC and Customer.io: Advanced Data Integration to Drive 239% Revenue Increase with 12% Greater Lead Efficiency, with MMM Future-Proofing 2025 Growth
• Massive Lead Quality Gains in Google Ads: ePPC's Custom AI Prediction Model for ATOM Mobility
• From Brand Defense to Revenue Offense: The Search Campaign that Changed Everything (Logical Position)
• How SupplyHouse lowered spend, increased revenue, and dramatically improved ROAS
• How Workshop Digital Drove a +302% Increase in Average Order Value and +155% ROAS for Murals Your Way

Best Integration Of Search Into Omnichannel Marketing

• How NBC used search to drive +2,573 accounts in a Full-Funnel Media Push (Adviso)
• Let's Par-tee! How Bloom Digital achieved 150% to targeted growth objectives for OuttaBounds
• DAC & Bridgestone Retail Operations – Rebalancing the Funnel
• How LOCALiQ Helped Cut & Craft Achieve 1,443% YoY Lead Growth with Omnichannel Search Integration
• From Strategy to Stethoscopes: How Marcus Thomas Helped Akron Children's Attract the Best Talent in Pediatrics

Best Overall SEO Initiative – Small Business

• How Bloom Digital helped OuttaBounds rank #1 on Google within months of tee off! (on a tiny budget)
• Digital Hitmen & Elite Tune: The Toyota Shift That Delivered 678% SEO ROI
• How Digital Hitmen Built an SEO Content Engine to Book Out Aussie Patio Designs' 2025 Jobs in Advance
• Small Business, Big Results: MissionOne Media Doubles Find Wunder's Revenue With SEO
• Sagapixel's 114% Increase in Hair Transplant Conversions from Organic Search Using Video-to-Blog

Best Overall SEO Initiative – Enterprise

• 825 Million Clicks, Zero Content Edits: How Amsive Engineered MSN's Technical SEO Turnaround
• Lamark's Unified SEO + CRO: +518% Avg. Lead Growth Nationwide for Kanner & Pintaluga
• Reinventing SEO. Driving organic growth in a constantly evolving AI-driven discovery landscape. (NP Digital)
• Razorfish and Grey Goose Partner on Voice Search AI Content Strategy, Delivering 8.5M Impressions
• Razorfish SEO & Whirlpool: A Helpful Content Engine that Wins the AI SERP

Best Commerce Search Marketing Initiative – SEO

• Scaling Non-Branded SEO for Assouline to Drive +26% Organic Revenue Uplift (Block & Tam)
• Optimized for Impact: How Marcus Thomas Fueled Product Adoption With SEO Power
• MissionOne Media helped Find Wunder drive organic growth and 103% increase in revenue
• Global SEO Excellence by Razorfish: Delivering 229% YoY Growth for Prezzee

Best Local Search Marketing Initiative – SEO

• Sky Zone's Multi-Location Local SEO Success: How Acadia Delivered 15x ROI Despite Industry Decline
• Building an Unbeatable Foundation for Success: Using Hyperlocal SEO to Build Exceptional ROI (Digital Hitmen)
• Regional SEO Without Multiple GBPs: How Halstead Media Delivered 218% More Qualified Leads and 54% Revenue Growth for Premier Gunite Pools
• How iQuanti Scaled Local SEO for Edward Jones Across 20,000+ Locations
• Somebody Digital & NextCare: Local Care, Everywhere

Best B2B Search Marketing Initiative – SEO

• How Acadia Built Warehouse Automation Authority with Exotec: 2,629 Strategic Clicks in 13 Months
• How Hot House Digital helped to deliver a 276% increase in Sales Qualified Leads
• Jordan Digital Marketing Developed Multi-Platform Proprietary Content to Drive 126% Inbound Lead Increase for SpyCloud Across Search, LLMs, and LinkedIn
• Page One, Pipeline Won: The B2B SEO Playbook That Turned 320 Visitors into $10.75M in Pipeline (LeadCoverage)
• How LOCALiQ's SEO Strategy Beat the AI Click Drop and Grew Conversions

Agency Of The Year – PPC

• How LOCALiQ Drove Over 84,000 Leads in 2024 with Search and a 323% Uplift for a Charity That Needed It Most
• Mindgruve Super Bowl campaign increased lead goals by 139% and drove 14,000+ store visits on a sub-$18K budget
• How Rank Secure Achieved Over 6,400 Conversions at $87 CPA Through Smart Segmentation and Scalable PPC Strategy
• Marriott's Enterprise and Franchise Program Coordinate to Drive an Over 400% Increase in Bookings Through Innovative Automation (Razorfish)
• Driving Growth Where Search Happens: Stella Rising's Paid Search Transformation

Agency Of The Year – SEO

• How Amsive Rescued MSN's Global Visibility Through Enterprise Technical SEO at Scale
• Future-Proofing Luxury SEO: Block & Tam's Work with Assouline
• How Lamark's SEO Translated to 35% Revenue Lift and 31% More Bookings for Trailways
• Driving 560% Visibility Gains and 320% Growth: LOCALiQ UK's SEO Transformation
• Razorfish SEO Team Drives Growth for Clients Amid Industry Changes

In-House Team Of The Year – SEO

• How the American Cancer Society's Lean SEO Team Drove Enterprise-Wide Consolidation and AI Search Visibility Gains for Cancer.org
• Cha-Ching! How Talking About Costs Sent CareCredit Organic Traffic Soaring
• Critical Mass: Driving Search Innovation, AI-Optimized Ecosystems, and Award-Winning Growth for Next-Gen Digital Brands
• From 5 Agencies to 1 Unified SEO Force: How Neighborly Boosted Leads, Outranked the CDC, and Future-Proofed Content
• How TCWGlobal Achieved 2,066% SEO Growth and Generated 200 MQLs to Defeat the Sales Team

Search Marketer Of The Year

• Mike King
• Nick LeRoy
• Nicolas Villeneuve
• Samantha Torres

Small Agency Of The Year – PPC

• 104% More Patients, 32% Lower Costs: How a Hyper-Localized PPC Strategy Transformed a Multi State Dermatology Network (Adcetera)
• ATRA & Jason Stone Injury Lawyers – Leveraging CRM Data to Scale Case Volume
• Scaling Synergy Health Partners with Better Tracking & Experiments (Blue Ox Digital)
• Turning Clicks Into Closings: How Bullseye Filled Shorecrest's Sales Funnel with Qualified Buyers
• How Halstead Media Scaled Jan Fence's Revenue by 790%, and Made PPC Their #1 Growth Engine

Small Agency Of The Year – SEO

• Future-Focused, Client-Centered: 9Sail Turns Collaboration into Sustained ROI
• From Zero to Top of the Leaderboard: Bloom Digital Drives Big Growth With Small SEO Budgets
• Small Team. Big Results. How Bullseye Strategy Leveraged SEO to Raise Giselle Miami to the Rooftops of Local Search
• How Hot House Digital helped to deliver a 276% increase in Sales Qualified Leads
• How Mickey Llew helped Investec outrank national news outlets in organic visibility on National Budget Day, beating its own click targets by nearly 300%

Special Thanks to Our Judges

A heartfelt thank you to our incredible panel of judges who had the challenging task of selecting the best entries from numerous submissions:

• Anu Adegbola
• Matt Devinney
• Brad Geddes
• Celeste Gonzales
• Amy Hebdon
• Cory Henke
• Navah Hopkins
• Olya Ianovskaia
• Joseph Kerschbaum
• Ameet Khabra
• Melissa Mackey
• Mordy Oberstein
• Emily Popson
• Sara Resnick
• Barry Schwartz
• Danita Smith
• Jo Juliana Turnbull
• Adam Tanguay
• Julie Warnecke