Innocean Australia Supercharges Creative Team with Top-Tier Talent Hires

Innocean Australia Boosts Creative Firepower

Innocean Australia has significantly enhanced its creative capabilities by appointing senior creative duo Bella Smith and Lucy Karsai.

Bella Smith brings a wealth of experience from prestigious agencies in Australia and internationally, including Anomaly New York and Ogilvy Sydney. Her portfolio features high-profile campaigns for major brands such as Google, KFC, and the Australian Government.

Lucy Karsai contributes expertise gained from roles at Emotive, McCann, and Edelman, with notable work for global giants like Coca-Cola, Mastercard, and Johnnie Walker.

Strategic Expansion Across Departments

Beyond the creative hires, Innocean has strengthened its team in key areas to support comprehensive marketing efforts:

• Georgia Millar joins as senior CX strategist.
• Robin Chan takes on the role of media strategy director.
• Holly Mizen is appointed as group business director, media.
• Alexis Jamgotchian becomes head of transformation, moving from RAPP London.
• Wesley Hucker steps in as marketing data science lead, with a background at dentsu, Monks, and Woolworths.

Pictured (L-R): Georgia Millar, Robin Chan, Holly Mizen, Alexis Jamgotchian, Wesley Hucker