Inside Switchback Spring 2025: A Game-Changer for the Outdoor Industry

The outdoor industry recently witnessed a groundbreaking event in Nashville, Tennessee—Switchback Spring 2025. This wasn't just another trade show; it was a community-driven gathering that brought together brands, innovators, and enthusiasts under one roof. Here's a glimpse into what made this event a standout.

Paka Apparel's Unique Booth

Paka Apparel took creativity to the next level by collaborating with a local farm to feature alpacas at their booth. This not only drew attention but also highlighted their commitment to sustainability and local partnerships.

Industry Leaders in Attendance

Marty Lillis, CEO of Franklin Retail Solutions, was among the many industry leaders present, assessing the potential of this new event. The Rock Fight podcast team also made waves, broadcasting live with key industry figures.

Brand Highlights

• Mountain Hardwear: Showcased their latest innovations with a team that included CEO Troy Sicotte.
• Currex: A sponsor of SGB Update, they had a bustling presence, emphasizing their role in wellness.
• The North Face and Teva: Both brands served as show sponsors, with Teva outlining new directions under national sales manager Kris Versteegen.

Emerging Trends

Arc’teryx, noted as the fastest-growing brand in the outdoor space, and Birkenstock, with their busy booth, were among the brands that signaled emerging trends and consumer interests.