Zero Gravity Marketing is a remote-first, full-service digital marketing agency headquartered in Madison, Connecticut, with team members across the country. Since 2008, we have grown into an agency specializing in SEO, Paid Media, Content Marketing, Social Media, Email Marketing, and more. We are Google Premier Partner certified, MOZ-recommended, and 5-star rated. What drives us is a commitment to strategies that are unique and driven by what works, using real-time data to attract the right audience with the right message at the right time. If you are a creative thinker who is energized by results, we want to hear from you.
About The Role
As an Organic Social Strategist, you will be responsible for managing and executing organic social media strategies across a portfolio of client accounts. Your primary focus will be content planning, copywriting, scheduling, community engagement, and performance analysis. You will collaborate closely with account leads, designers, video creators, and paid social teams to ensure cohesive messaging and successful campaign execution. The role requires a proactive approach to managing multiple accounts, adhering to deadlines, and maintaining high-quality standards. Success in this position will be measured by the accuracy and timeliness of content calendars, insightful reporting that aligns with client goals, and the ability to adapt strategies based on platform changes and industry trends.
Qualifications
- 3+ years of social media marketing or content development experience for B2C, B2B, or eCommerce brands
- Bachelor’s degree in marketing, communications, or a related field, or equivalent experience
- Proficiency with major social platforms including Facebook, Instagram (Reels and Stories), LinkedIn, X, Threads, Pinterest, Snapchat, TikTok, and YouTube
- Experience with social media management tools such as Hootsuite, Sprout Social, Meta Business Suite, and Meta Business Manager
- Strong copywriting and editing skills
- Ability to analyze audience preferences and craft targeted content
- Knowledge of evolving social and digital content trends
- Analytical skills to interpret platform data and generate actionable insights
- Experience with Google Analytics, including GA4, is preferred
- Excellent written and verbal communication skills
- Strong organizational skills with the ability to manage multiple projects simultaneously
- Attention to detail and self-motivation
- Familiarity with visual and short-form video tools such as Canva, Photoshop, or CapCut
- Proficiency with Google Workspace (Docs, Sheets, Slides)
- Manage organic social media calendars for assigned accounts, including content themes, copywriting, asset coordination, approvals, and scheduling
- Customize content for different platforms and audiences, utilizing formats such as carousels, Stories, short videos, and emerging features
- Collaborate with designers and video creators to develop engaging visual content, providing clear briefs and feedback
- Engage with the community through daily interactions, social listening, and sentiment analysis, responding in the brand voice
- Monitor and manage day-to-day social conversations, escalating sensitive issues when necessary
- Lead routine social media activities and client communications for smaller accounts, providing updates, performance insights, and strategic recommendations
- Compile and analyze social media data to produce monthly reports, explaining performance metrics and suggesting optimization strategies
- Stay informed about platform updates, industry trends, competitor activities, and audience behavior to refine social strategies
- Coordinate with internal teams to ensure messaging consistency and timely execution across channels
- Identify opportunities for testing new content formats and tactics aligned with client goals
- Comprehensive medical, dental, and vision insurance with multiple plan options
- Health Savings Account (HSA) with company contributions for eligible employees
- 401(k) retirement plan with company match
- Paid time off, sick leave, and 11 paid holidays annually
- Volunteer day and personal day off for birthdays
- Monthly internet stipend to support remote work
- Company-provided equipment to facilitate remote operations
- Access to mental health resources and support programs
- Employee discount program through PerkSpot
Zero Gravity Marketing is an equal opportunity employer. We are committed to fostering an inclusive environment for all employees and do not discriminate based on race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by applicable law.