Location: Remote US (Atlanta preferred)
Reports to: Field Marketing Manager, FPT Americas
About the Role
We’re seeking a high-energy, highly motivated Field Marketing Specialist to help increase brand awareness and support overall revenue growth through targeted marketing activities.
In this hands-on role, you will be responsible for organizing events, managing logistics, collaborating with sales teams to generate leads, and tracking event ROI. Typical day-to-day tasks include coordinating vendors, developing event communications, working with cross-functional teams to align priorities, and ensuring seamless execution of B2B field marketing campaigns.
Your efforts will directly drive brand visibility and contribute to achieving our quarterly revenue targets, making a meaningful impact on the company’s success.
Key Responsibilities
Marketing Events
· Co-create and execute regional and industry-focused event project plans, budgets, and timelines
· Collaborate with team members across content, digital, and partner marketing to execute on event and marketing priorities
· Develop marketing communications plans for social media and email to support sales and solutions team members attending events
· Work closely with sales, solutions team members, partners and customers to develop presentations aligned with business priorities
· Partner with the global marketing team at FPT’s headquarters in Vietnam to ensure alignment of corporate messaging and branding with local efforts
· Nurture positive vendor relationships and negotiate rates
Marketing Campaigns
· Utilize marketing intelligence platforms to support sales and regional marketing efforts
· Create and execute campaign content for demand generation and lead nurturing
· Support account-based marketing efforts
Pipeline & Performance
· Develop, track and manage event-related budgets
· Measure, track and report on marketing-influenced pipeline, leads, and ROI
· Continuously optimize programs based on performance data and feedback
Qualifications & Experience
Required
· 3-5 years of B2B marketing experience, with at least 2 years in event/field marketing
· Bachelor’s degree (or higher) in Marketing, Communications, Business or closely related field, or equivalent professional work experience
· Ability to regularly lift and/or move up to 35 pounds
· Reliable transportation (if located in Atlanta)
· Up to 25% travel
· Strong understanding of B2B demand gen and pipeline measurement
· Self-starter with strong organizational skills
· Excellent project management and communication skills (verbal and written)
· Highly detail-oriented
· Proven ability to drive results while working with cross-functional teams
· Comfortable operating in a fast-paced, often ambiguous, remote environment
Preferred
· Background in IT services, consulting, SaaS, or enterprise tech
· Data-driven mindset with experience reporting on field marketing ROI
· Proficiency with Salesforce (Sales Cloud and Marketing Cloud/Pardot)