Senior Ecommerce Lead - Paid Social Scaling Expert (REMOTE FIRST)

Are you a hands-on senior ecommerce marketing leader that has experience in scaling ecommerce revenue through Meta Ads? If so, this role might be for you.

Webprofits is a leading DTC + ecommerce marketing agency specialising in helping ecommerce brands with $100k/mo to $500k/mo revenue scale through intelligent ecommerce scaling frameworks.

We are looking for a paid social scaling expert to lead the digital campaigns for a portfolio of ecommerce brands we work with. In this role you will be leading all communications with the client, scaling ecommerce revenue through Meta Ads (and other paid social channels) and working with a cross-functional team of Webprofits experts to hit the clients' ultimate revenue and profitability goals.

Webprofits is a remote-first, independent agency with a culture that promotes transparency, learning and excellence. We use Slack, Notion and Google Apps for all of our communications and are flexible on the hours you work as long as you attend the regular, collaborative meetings.

Want to go to the gym in the middle of the day and work later in the evening? That's fine. Need to pick up your kids from school and spend some time with them and then make it up at night? That's fine too. We offer flexibility and autonomy if you're great at what you do and are highly communicative about your schedule.

This is a great opportunity for someone who has a passion for scaling ecommerce brands and wants to take their skills and expertise to the next level. Simply put, you need to LOVE the work and be great at it.

REQUIREMENTS

The successful candidate will be able to demonstrate passion and proven experience with:

Advanced Media Buying on Meta as a primary channel, and TikTok as a secondary channel:

• Must be able to take an ad account from $1K spend daily to $5K spend daily
• Must be able to read data at scale for orientating creative iterations

End-to-end Creative Strategy:

• Conceptualising, ideating and creating UGC strategies based on research and performance
• Conceptualising, ideating and creating static assets i.e. images and carousels that drive eCommerce sales
• Writing compelling ad copy to supplement targeted performance creative

Driving the full digital strategy for ecommerce Meta campaigns:

• Developing media plans that support growth
• Being the main POC and driver of performance strategies with the client
• Reporting on performance data both internally and client-facing

In this role you will also be required to:

• Explore, test and scale Meta campaigns
• Write and brief all ads for your Paid Social campaigns
• Optimise and manage campaigns within Meta Ads Manager
• Create funnel based strategies to deliver performance
• Innovate and test Creative Ads angles to drive ROI on your campaigns
• Prepare performance analysis reports and make recommendations to adjust and improve strategy performance
• Read and articulate performance data for internal and client-facing reporting
• Conduct meticulous consumer research that orientate GTM strategies
• Share your knowledge and experience with the greater Webprofits team

BENEFITS

Webprofits employs the best minds in strategy, marketing, and technology and delivers on a 19-year history at the frontlines of digital marketing. Our goal is to be the #1 DTC Marketing Agency in Australia, and we are focussing all of our efforts into achieving that goal.

Webprofits is a remote-first team with its head office in Sydney so if you want to have a hybrid remote lifestyle this will also suit well. Webprofits prides itself on its ability to always find a better and smarter way and we share that through our Growth Manifesto Podcast.