CRM Manager

CRM Manager - D2C Coffee Brand ☕ | Remote (UK)

I'm hiring a CRM Manager for a fast-growing D2C coffee subscription brand.

The role is fully remote, but you must have the right to live and work in the UK. You'll also need to be a recent, hands-on Klaviyo user - this isn't a strategy-only role.

The brand is scaling quickly, subscriptions sit at the centre of growth, and they need someone to properly own CRM. End-to-end. Lifecycle, retention, LTV - the lot.

This is a genuinely fun company that puts real effort into culture and the team. Think global off-sites and team builds - from strategy sessions in Bali to taking the whole company to Dubai for a week of winter sun before Christmas. Fast-moving, collaborative, and not overly corporate.

What you'll be doing

• Owning the full customer lifecycle, from first purchase to long-term subscriber

• Building and optimising automated journeys and subscription flows in Klaviyo

• Running weekly CRM campaigns that drive revenue and retention

• Digging into churn, engagement, and subscriber data to uncover growth opportunities

• Working closely with Growth, Product, Creative, and CX

What they're looking for

• A recent, hands-on Klaviyo user (non-negotiable)

• Experience in D2C scale-ups, ideally subscription or consumables (coffee, FMCG, wellness)

• Commercial, data-led, and comfortable owning outcomes

• Someone who enjoys pace, autonomy, and building things properly

Why it's worth a look

• Proper ownership of CRM at a key growth stage

• Direct impact on retention and subscription revenue

• Fully remote, UK-based

• A fun culture with global team trips

Package 💷 Up to £65k + equity 📍 Remote (UK - right to work required)

If you're strong in Klaviyo and want real ownership - this one's worth a conversation.

Desired Skills and Experience Skills Summary End-to-end CRM & lifecycle ownership across D2C subscription businesses Advanced Klaviyo experience (recent, hands-on user) - flows, segmentation, automations, campaigns Subscription retention, LTV & churn reduction strategy and execution Building and optimising onboarding, win-back, reactivation and loyalty journeys Strong commercial and analytical mindset with confidence using data to drive decisions Experience scaling D2C / eCommerce brands, ideally in consumables or FMCG Close collaboration with Growth, Product, Creative and CX teams Comfortable in fast-paced, high-growth environments with full ownership and autonomy Test-and-learn mentality with a focus on continuous optimisation

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