Marketing Specialist – Content & Social

Verdara provides retirement plans for the mission-driven workforces too often underserved by the systems around them and we're starting with Charter schools. Built by retirement specialists, charter school experts, and philanthropists, Verdara Charter Alliance is more than a plan provider - we’re a public benefit corporation committed to doing what’s right for our participants. That means every decision is made to prioritize the interest of our participants by improving service, expanding choice, and keeping costs low.

About the RoleWe’re hiring a Marketing Specialist to help bring Verdara’s story to life through clear, thoughtful content and a strong digital presence. This is a hands-on role for someone who is looking to grow their marketing and project management skill sets.You’ll work closely with the Chief Revenue Officer and the Vice President of Public Engagement to support Verdara’s marketing initiatives across social media, thought leadership, and core marketing materials. The role blends content creation, project coordination, and brand maintenance, and is well-suited for someone who wants to support an early-stage company that is building from the ground up.What You Will Do

• Project manage the production of Verdara’s sales and marketing content, working with internal stakeholders and external vendors to ensure brand standards are met. 
• Support Verdara’s social media presence.
• Manage a consistent content calendar aligned with go-to-market priorities.
• Adapt content across formats including social posts, one-pagers, presentations, email campaigns, and marketing materials.
• Leverage existing ideas, data, and insights into clear, compelling marketing content with the support of AI-based tools. 
• Help manage marketing workflows, timelines, and deliverables across multiple projects.
• Support marketing initiatives that increase Verdara’s visibility within relevant sectors.
• Track and report out KPIs for marketing initiatives. 
• Monitor social media channels and route relevant comments, messages, and other feedback to the appropriate internal teams. 
• Provide qualitative feedback on social media performance to help leadership inform future messaging development. 

What Success Looks Like

• You quickly learn Verdara’s product, messaging, and the charter school landscape.
• You support the production of thoughtful, well-written content that strengthens Verdara’s voice and credibility.
• You keep marketing initiatives organized and moving forward.
• You are proactive, reliable, and easy to work with.

What We Are Looking For

• A strong bias toward execution. You get things done quickly and well.
• Strong organizational skills and project management instincts.
• 2-5 years of experience in content marketing, social media marketing, or a related role.
• A willingness to learn and develop new skill sets as needs arise. 
• Excellent writing and communication skills.
• An understanding of how to leverage AI-based tools to produce consistent, brand-aligned content. 
• Comfort working in an early-stage environment with evolving priorities.
• Collaborative and comfortable working closely with founders and senior stakeholders.

Nice to Have

• Experience in fintech, retirement, benefits, or financial services.
• Familiarity with B2B marketing or thought leadership campaigns.
• Experience coordinating with external creative vendors or agencies.

Why This Role

• Opportunity to help build the marketing foundation of a mission-driven financial services company.
• Close collaboration with leadership and visibility into company strategy.
• Fully remote role with flexibility and trust.
• Opportunity to grow as Verdara’s marketing function expands.

CompensationBase salary: $50,000-60,000.Base salary in addition to retirement plan and health insurance options.