Demand Gen Specialist

Demand Gen Specialist (Remote)

📍 Location: Remote (Poland)

💼 Type: Full-time (Contractor – Monday to Friday, 9am–5pm CT)

💰 Compensation: USD $24,000–$36,000 base + performance bonus

🗣️ Language: English (near-native fluency required)

About UpstartAEC

UpstartAEC helps Architecture, Engineering, and Construction (AEC) firms accelerate projects, expand capacity, and improve margins through nearshore partnerships in Latin America.

Our AI-powered solutions simplify AEC workflows, drive efficiency, and deliver measurable results.

🏆 Recognized as a Great Place to Work (2024) and listed among Forbes America’s Top Startup Employers (2025), we’re a fast-growing company combining innovation, impact, and opportunity for top LATAM talent.

Role Overview

We’re hiring a hands-on, independent Demand Gen Specialist to build and scale our digital growth engine — managing paid media, website, email, and events to drive awareness, demand, and pipeline.

You’ll work directly with leadership, own campaigns end-to-end, and operate with autonomy to move fast, test ideas, and optimize constantly.

What You’ll DoPerformance Marketing

• Plan, launch, and optimize Google Ads and LinkedIn Ads to drive qualified B2B leads.
• Track key metrics (CAC, ROAS, CTR, conversion rates) and create weekly performance reports.

Analytics & Experimentation

• Own marketing analytics across GA4, ad platforms, and CRM.
• Run A/B tests on ads, landing pages, and email workflows.

Email, Automation & CRM

• Build newsletters, nurture sequences, and automated campaigns.
• Segment audiences and improve engagement and deliverability.

Website & Conversion

• Manage and update site content (WordPress or Webflow experience a plus).
• Create and iterate landing pages with compelling copy and clear CTAs.

Content & Copy

• Write persuasive copy for ads, landing pages, and email that converts.

Events & Community

• Plan and execute webinars and industry events, turning engagement into opportunities.

Project Management

• Manage timelines and deliverables across channels and ensure strong documentation.

Who You Are

• 3–4+ years of growth or digital marketing experience (preferably B2B).
• Proven success with Google Ads and LinkedIn Ads — share data or examples if possible.
• Strong understanding of marketing analytics, automation, and conversion funnels.
• Excellent copywriting and creative instincts that drive results.
• Comfortable with CRM systems, ad managers, analytics, and CMS tools.
• Highly independent, data-driven, and resourceful — thrives in a startup environment.
• Exceptional communication and organization skills.
• Familiarity with the AEC industry is a plus.
• Bachelor’s in Marketing/Business or similar (preferred).