Director, Social Creative

Director, Social Creative

• Location: Remote (travel to West Coast ~3 days/month)
• Comp: $160,000–$200,000 base (DOE) + bonus + comprehensive benefits
• Must Have: Strong portfolio of short-form, social-native videoOverview

We’re looking for a Director, Social Creative to lead social-first storytelling for a founder-led, early-stage consumer brand. This is a hands-on, video-first creative role focused on turning big ideas into repeatable, high-impact social content that feels culturally relevant, simple on the surface, and smart underneath.

What This Is (and Isn’t)This is:

• A creative leadership role with real ownership
• Video-first, social-native, execution-focused
• Built for someone who wants to make the work, not just approve it

This is not:

• Editorial or lifestyle content writing
• A traditional brand or marketing director role
• A large-team, process-heavy environment

What You’ll Do

• Translate founder ideas and brand strategy into a repeatable social storytelling system
• Own social creative direction across short-form video, supporting stills, carousels, and emerging formats
• Concept, shape, and direct video-first content for Instagram, TikTok, YouTube Shorts, and similar platforms
• Build and evolve a visual playbook (formats, tone, aesthetic, pacing) the team can run with
• Work hands-on with internal creators (videographer, social associate) and freelance contractors
• Use AI tools for ideation, moodboarding, scripting, and rapid iteration
• Test new formats quickly, identify what’s working, and scale winning concepts
• Ensure content stays culturally sharp and avoids traditional DTC or influencer tropes
• Balance speed and taste — shipping often without sacrificing quality

What We’re Looking For

• 6–10+ years of experience in social-first creative, content, or production
• A strong portfolio of short-form, social-native video
• Proven ability to turn loose ideas into clear, repeatable formats or series
• Excellent visual taste and storytelling instincts; understands pattern interrupts
• Comfortable being hands-on — concepting, directing, and shaping content personally
• Experience guiding or managing a small creative team
• Familiarity with AI-enabled creative workflows
• Thrives in a lean, fast-moving, early-stage environment
• Clear understanding of what you personally owned vs. delegated in past roles

Why This Role

You’ll work directly with founders, have the freedom to test bold ideas, and play a key role in shaping how a modern consumer brand shows up culturally — from the ground up.