Director of Growth

Director of Growth - Performance Marketing (Full-Time, Remote USA/Canada)

Our client is an established outdoor consumer brand with a strong presence across subscription, e-commerce, and major retail channels. Founded over a decade ago, the company pioneered its category and now reaches millions of customers through national retailers and direct-to-consumer platforms. The business is focused on building a lean, profitable, and sustainable growth model, driven by strong fundamentals and measurable impact.

Position Overview

The Director of Growth Marketing will own profitable customer acquisition across paid and performance-driven channels. This role blends hands-on execution with system building—you will drive results directly while creating scalable frameworks for testing, measurement, and creative iteration.

You will be accountable for incremental, P&L-driven growth, grounded in unit economics rather than platform-reported metrics, and will partner closely with Finance, Analytics, Product, and Creative teams to ensure all decisions are measurable and durable.

Core Responsibilities

• Performance marketing ownership - Own day-to-day execution across paid channels, creative, site conversion, and email. Manage the operational marketing budget (media and tools/vendors) to optimize CAC vs. LTV.
• Growth P&L & reporting - Deliver a Monthly Growth Package including channel-level P&L, blended ROAS, CAC, LTV: CAC, and funnel metrics, with a concise written summary for the CEO. Maintain an auditable operational P&L.
• Measurement & data - Build and maintain a single source of truth for acquisition and customer value. Own UTMs, event tracking, GA4/server-side setup, and data warehouse integration (BigQuery or equivalent).
• Attribution & incrementality - Implement practical attribution and incrementality testing (holdouts, geo/cohort tests, or equivalent) so budget decisions reflect incremental lift and profit.
• Experimentation & optimization - Run a disciplined testing program across creative, audiences, bidding, landing pages, and email. Turn results into repeatable playbooks.
• Creative performance systems - Operationalize creative testing and creative-to-scale workflows that increase the rate of scalable winners and reduce cycle time.
• Lifecycle & retention - Own or lead email and lifecycle execution (onboarding, reactivation, retention) and partner cross-functionally to improve repeat purchase and LTV.
• Team & operating cadence - Hire and manage a flexible team of internal and contract talent. Establish clear ownership, success metrics, and weekly/monthly operating rhythms.

What Makes You the Right Fit

• You're a hands-on performance marketer who can execute directly, then build systems that scale.
• You prioritize profitable growth and won't scale spend without confidence in incrementality and unit economics.
• You've owned tracking, attribution, and LTV/CAC models and can defend every number.
• You run tight experiments and translate learning into repeatable processes.
• You have strong creative judgment and know how to scale what works.
• You make clear P&L-driven tradeoffs and communicate crisply with cross-functional partners.
• You're technically fluent in GA4, server-side tracking, data warehouses (BigQuery or equivalent), ad platforms, and basic SQL.

Requirements

• 6 to 10+ years in performance marketing or growth with ownership of profitable customer acquisition.
• Prior ownership of a growth or acquisition P&L.
• Experience across paid social, paid search, affiliates, and other scalable performance channels.
• Strong measurement and analytics experience (UTMs, GA4/server-side tracking, data warehouse integration).
• Experience driving CRO through site and landing-page experimentation.
• Experience building and leading high-output teams and external partners.
• Bonus: experience working in fishing or outdoors markets, and experience marketing consumer subscriptions.