Marketing Specialist

Marketing Specialist

Location: Remote (United States)

Reports to: Director of Marketing and Demand Generation

About Answerthink:

Answerthink, a Hackett Group company, is an SAP software reseller and implementation partner serving midmarket and enterprise organizations across multiple industries. As a Hackett Group Company, we combine deep SAP expertise with business transformation, advisory, and technology services to help clients drive measurable outcomes.

As our business continues to evolve, we are strengthening our go-to-market motion and expanding the role marketing plays in supporting revenue growth, sales enablement, and partner engagement. This role is an important part of that evolution.

Role Summary

The Marketing Specialist is a early- to mid-career, execution-focused role that supports the day-to-day delivery of marketing programs and campaigns. Working closely with the Director of Marketing & Demand Generation, the role helps execute marketing initiatives across demand generation, business development support, content creation, sales enablement, social media, and events.

This individual contributor role is designed for a marketer who enjoys doing the work – writing, building, coordinating, and learning – and is excited to growth their skills in a fast-paced, evolving environment. While this role does not manage people, it offers meaningful exposure to enterprise marketing, the SAP ecosystem, and modern demand generation practices.

Key Responsibilities

• Demand Generation & Campaign Execution

o Support the execution of multi-channel marketing campaigns aligned to sales and business development goals

o Write and adapt campaign copy for email, social, and outbound sequences

o Assist with SAP- and partner-facing campaigns, including DF- and co-marketing initiatives

o Help track campaign performance and contribute to reporting, optimization, and insights

• Content Creation & Copywriting

o Support ongoing social media activity, including drafting posts, coordinating schedules, and maintaining content calendars

o Create and update basic visual assets using tools like Canva and Adobe Creative Suite

o Write, edit, and refine marketing, demand, and enablement assets, including campaign content, website copy, newsletters, etc.

o Help format and update presentations, factsheets, and sales enablement materials

o Ensure content aligns with brand standards, tone, and storytelling guidelines

• Marketing Operations & Execution Support

o Assist with marketing automation efforts using Marketo and Outreach with guidance

o Support CRM campaign support and basic reporting in Salesforce with guidance

o Help organize, and maintain a centralized repository of approved marketing and sales assets

• Event Marketing

o Support logistics and coordination for Answerthink-hosted events, SAP events, third-party events, and sales meetings

o Support event follow-up activities such as email sends, list uploads, and asset preparation

o Travel occasionally to support key events (estimated 1–2 trips per year)

Qualifications

• Required

o 2–4 years of experience in B2B marketing (technology, consulting, or professional services preferred)

o Experience working remotely with strong communication and follow-through

o Ability to execute against deadlines in a fast-paced environment

o Strong writing and editing skills across short-form and long-form content

o Experience supporting demand generation or marketing programs

o Familiarity with marketing automation and CRM platforms

o Proficiency with Microsoft Word, PowerPoint, and Excel

• Preferred

o Experience in the SAP ecosystem or enterprise software environment

o Experience supporting sales or business development teams

o Familiarity with Marketo, Outreach, Salesforce, or similar platforms

o Experience working in a partner-driven or matrixed organization

o Comfort supporting events and occasional travel

Why Join Us?

This role offers the opportunity to play a meaningful part in evolving Answerthink’s go-to-market approach and shaping how marketing supports revenue growth. You’ll work closely with marketing leadership, gain exposure to SAP and partner ecosystems, and contribute to impactful, visible work in a growing organization.

We offer a collaborative, remote-first environment, opportunities to expand your skills, and the chance to help build something that continues to mature and scale.