Creative Strategist, Self-Help Products (3+ Years Experience)
We're a small team building self-help products that quite literally save lives. Now we need the person who makes the right people stop scrolling, feel understood, and take the first step.
This is a fully remote role, open to candidates worldwide.
This is a creative strategy role for paid acquisition. You will own how we talk to the people our products are built for: the personas, the angles, the hooks, the scripts, and the system that keeps producing them. You will write ads and you'll build the creative engine behind them.
WHO WE ARE
- A small, product-focused team turning cutting-edge behavioral science into accessible self-help and mental well-being tools.
- Based in France, with operations split between France and Turkey.
- AI-first and lean in how we operate.
- Currently in stealth, that's why you will not find info on our products right now.
WHAT YOU'LL TACKLE
- Own creative strategy for paid acquisition: personas, messaging angles, awareness-stage mapping, hooks, and formats.
- Utilize voice-of-customer data and turn it into angles and lines a marketer could never invent.
- Write and brief the creative itself: UGC scripts, VSLs, podcast-style ads, statics, advertorials then direct creators and editors to ship them.
- Build and run the creative testing system: concept matrices, naming conventions, kill/scale rules, and a weekly ideation rhythm with the media buyer.
- Read performance data (hook rate, CTR, CPA etc.) and turn it into the next round of creative.
- Use AI tools aggressively to multiply your output.
WHAT YOU'LL BRING
- 3+ years in creative strategy, performance creative, or direct-response copywriting, ideally for self-help products.
- Hands-on experience with self-help, behavioral health, wellness, or adjacent products
- Ability to produce briefs and copy that can sell.
- Working knowledge of Meta advertising: creative-as-targeting, diversification, testing.
- A self-starter attitude and strong ownership mindset.
- Strong English is a must.
HOW WE WORK & WHY JOIN
- Competitive salary, real ownership, and strong learning opportunities.
- A chance to build products that save lives daily.
- Work closely with co-founders who have exits under their belts.
- Join an AI-first company: we integrate state-of-the-art AI across the business, not just coding.
- Direct collaboration with founders on product strategy and customer insights.
- Remote, async-friendly environment built around clarity and fast iteration.
