Senior Demand Generation Manager – Spain
Spain | Remote-friendly
€50,000 | 12-month maternity cover
I’m working with a high-growth B2B SaaS business that is scaling internationally and hiring a Senior Growth Marketing Manager to own marketing-led growth for the Spanish market.
Spain is already a significant and successful market for the business, contributing around 30% of its overall €40m ARR, so this isn’t a market that needs building from scratch. You’ll take ownership of an established territory, with the opportunity to test new ideas, improve what already exists and directly influence its next stage of growth.
This is a hands-on, commercially accountable role for someone who enjoys being close to Sales, understands their numbers, and is constantly looking at what is and isn’t working.
The role
You’ll own the Spanish growth plan, translating commercial targets into the campaigns, channels and activity needed to generate qualified pipeline.
Around 80% of the focus is net-new acquisition, predominantly targeting the mid-market, alongside opportunities to grow and cross-sell within the existing customer base.
You’ll work closely with a small local Sales team and collaborate with central Product Marketing, Content, Performance and Digital specialists.
What you’ll be doing
- Owning the Spanish marketing plan against qualified pipeline and revenue targets
- Working closely with Sales to understand market priorities, ICPs, pipeline quality and conversion
- Using HubSpot/CRM and funnel data to proactively understand what is working, where conversion is dropping and where to focus next
- Building and executing integrated demand generation campaigns across paid, content, lifecycle, ABM, events and webinars
- Identifying and testing new campaigns, formats and channels rather than simply repeating an existing playbook
- Developing campaigns for priority accounts and new customer segments
- Working with Product Marketing and Commercial teams on cross-sell opportunities within the existing customer base
- Testing messaging and propositions, learning from performance and scaling what works
- Managing local budget and making commercially grounded decisions around channel and campaign investment
- Staying close enough to execution to get things done, while retaining ownership of the wider market strategy
What they’re looking for
This doesn’t necessarily require someone with Growth Marketing in their current title. A strong B2B SaaS generalist or senior marketer who has genuinely owned demand and commercial outcomes could be equally relevant.
You’ll ideally bring:
- 5+ years’ B2B marketing experience, ideally within SaaS or technology
- Experience owning demand generation across multiple channels rather than specialising in one
- A genuinely analytical mindset and confidence getting into CRM and funnel data yourself
- Strong understanding of pipeline, conversion and how marketing contributes to revenue
- Experience working closely with Sales and building activity around shared commercial priorities
- A proactive, experimental approach: comfortable testing, learning and changing direction
- The ability to combine strategic thinking with hands-on execution
- Strong communication and stakeholder management
- A collaborative, coachable mindset while still bringing your own ideas and point of view
- Based in Spain
Why consider it?
There is a lot already working, but equally plenty of opportunity to improve how growth marketing is done.
You’ll have real ownership of one of the company’s most important markets, a new Sales Director bringing fresh energy into the commercial team, and the autonomy to introduce new ideas, campaigns and ways of working.
The business is aiming to grow from €40m to €100m, and this role has a very visible part to play in that journey.
The role is remote-friendly within Spain. Ideally, you’ll be available to start in late October/ November to allow for a proper handover with the current Senior Growth Marketing Manager before she begins maternity leave.
If this sounds interesting and you’d like to sense-check whether your background could fit, drop me a message.
