Location: Remote, U.S.-based only
Type: Full-time
Starting Salary: $75,000 per year
Brightside is a performance marketing agency specializing in fitness, wellness, franchise, lead generation, and e-commerce brands. We build high-performing acquisition systems across Meta, Google, YouTube, TikTok, and emerging digital channels, combining paid media with audience intelligence, creative strategy, conversion optimization, attribution, and analytics. We're a collaborative, supportive team that cares deeply about excellent work and helping each other grow. We move quickly, communicate openly, and believe talented people do their best work when they're trusted, supported, and empowered to contribute.
We're hiring a **Performance Marketing Manager **to work closely with our Marketing Director and take meaningful ownership of paid media execution and performance across a portfolio of client accounts.
This role is for someone who enjoys being close to the work. You'll get into the platforms, watch performance closely, recognize problems and opportunities, investigate the data, and recommend what we should do next.
You'll work closely with our Marketing Director, with onboarding, coaching, strategic guidance, and collaboration. As you learn our clients and build trust, you'll take on greater ownership and autonomy.
Initiative matters. If CPL increases, you're curious why. If pacing or tracking looks unusual, you investigate. If the data points to an opportunity, you bring the insight and a recommendation to the team.
And when we agree on the path forward, you're comfortable jumping into the platform and getting it done.
- Build, launch, manage, and optimize campaigns across Meta Ads, Google Ads, and TikTok Ads
- Work across Google Search, Performance Max, YouTube, Demand Gen, Meta prospecting/retargeting, lead generation, and conversion campaigns
- Build new campaigns and account structures from the ground up
- Manage audiences, budgets, bidding strategies, conversion objectives, creative tests, and campaign structures
- Monitor campaign performance and pacing daily
- Manage multiple brands, markets, locations, budgets, and multi-location/franchise account structures
We don't just need someone who can tell us what happened. We need someone who wants to understand why it happened and what we should do about it.
- Analyze key performance indicators including CTR, CPC, CPM, CVR, CPL, CPA, ROAS, conversion quality, and pacing
- Recognize performance changes quickly, investigate root causes, and troubleshoot issues
- Develop data-backed recommendations and proactively identify opportunities to improve results
- Recommend budget shifts, campaign changes, tests, audience strategies, bidding changes, and creative needs
- Clearly communicate what you're seeing, what you believe is happening, and what you recommend doing next
- Follow through on approved recommendations quickly
Sometimes the data tells us to make a change, and sometimes to give a strategy more time. Either way, our decisions should be thoughtful and data-driven.
That includes GA4, GTM, Meta Pixel, conversion events, Google Ads conversion tracking, UTMs, attribution, website/landing-page tracking, data-flow validation, and platform discrepancies.
You don't need to be a developer. We do want someone who enjoys troubleshooting: identifying likely causes, resolving what you can, and clearly communicating when additional technical support is needed.
Work alongside our creative and account teams to translate performance data into better marketing. You're not expected to be a copywriter or designer, but you should recognize patterns and surface insights around hooks, creative fatigue, offers, landing pages, audiences, and testing opportunities.
At Brightside, communication is a big part of how we work together. We don't expect perfection or anyone to know everything. We do expect openness. If you find a problem, raise it. If you're stuck, ask for help. If you see an opportunity or have a different perspective, share it. Feedback goes both ways. We believe in constructive coaching, positive collaboration, and giving people room to develop and contribute their own ideas.
No two days in agency life are exactly the same. You'll work across different brands, markets, campaigns, and business challenges. Sometimes a request that comes in at 10:00 AM really does need to be executed that afternoon. You'll have a team around you to collaborate with, and we'll trust you to prioritize, communicate, make decisions, and move. If you enjoy variety, solving problems, and seeing the impact of your work, you'll feel at home here.
- 4+ years of hands-on performance marketing experience, preferably in an agency or multi-brand environment
- Significant hands-on experience managing both Meta Ads and Google Ads
- Strong Google Ads experience across Search and Performance Max; YouTube and/or Demand Gen preferred
- Experience building campaigns and account structures from scratch
- Experience managing lead-generation and conversion-focused campaigns
- Ability to independently analyze performance, troubleshoot issues, and develop recommendations
- Hands-on experience with GA4, GTM, pixels, conversion tracking, UTMs, and attribution
- Experience managing multiple campaigns, accounts, markets, or locations simultaneously
- Excellent organizational and QA habits
- Strong communication and the ability to prioritize and execute quickly
- A track record of taking initiative
- Previous agency experience
- Experience managing multi-location or franchise advertising
- Experience with fitness, wellness, healthcare, or membership-based businesses
- TikTok Ads experience
- Looker Studio or dashboard experience
- Google Ads, Meta, or GA4 certifications
- Programmatic advertising exposure
Technical expertise matters, but how you operate matters just as much.
You're curious, proactive, entrepreneurial, and collaborative. When something looks unusual, you investigate. When something could perform better, you want to test it. You enjoy ownership while knowing you have a team around you when you need another perspective. You move quickly without becoming careless, communicate proactively, welcome constructive feedback, and are comfortable respectfully sharing a different perspective when the data points you in another direction. Most importantly, you don't view your job as simply maintaining campaigns. You want to make them better, and you want to keep getting better at what you do along the way.
Within your first several months, our goal is for you to take meaningful day-to-day ownership of several client brands and become a trusted partner to our Marketing Director. You'll proactively monitor your accounts, identify opportunities and challenges, bring data-backed recommendations forward, and follow through on execution. As you learn our clients and demonstrate strong judgment, you'll gain increasing autonomy while continuing to collaborate closely with the team.
- Work across paid-media strategies spanning Meta, Google, YouTube, TikTok, and emerging channels
- Gain experience with multi-location, franchise, lead-generation, and growth-focused brands
- Work directly with senior agency leadership that is invested in your success
- Have meaningful ownership while being part of a supportive, collaborative team
- Develop deeper expertise in performance strategy, attribution, analytics, and conversion optimization
- Grow your responsibility and autonomy as you build trust and demonstrate strong judgment
- Help shape a growing performance marketing agency
We're looking for someone who wants to do more than simply manage campaigns. We want a teammate who is excited to own performance, solve problems, share ideas, collaborate, and make things better.
