PPC Specialist - Remote

This freelance opportunity is ideal for a digital marketing professional with expertise in pay-per-click (PPC) campaign management. The role focuses on supporting paid advertising initiatives, specifically Google paid search and Google Ads, for a company based in Guildford, United Kingdom. The position is fully remote, but candidates must be located within the UK. The successful applicant will be responsible for managing and optimising PPC campaigns to drive measurable results and align with business objectives. Deliverables

• Develop, implement, and manage Google Ads and PPC campaigns to achieve defined KPIs.
• Conduct keyword research, ad copywriting, and audience targeting to maximise campaign effectiveness.
• Monitor, analyse, and report on campaign performance, providing actionable insights and recommendations.
• Optimise bidding strategies, budgets, and targeting to improve ROI.
• Collaborate with internal stakeholders to align advertising strategies with broader marketing goals.
• Stay updated on industry trends, platform updates, and best practices in paid search.

Requirements

• Proven experience managing Google Ads and PPC campaigns, preferably for UK-based clients.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Proficiency in Google Ads, Google Analytics, and related PPC management tools.
• Excellent written and verbal communication skills.
• Ability to work independently and deliver results in a remote setting.
• Must be based in the United Kingdom.

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