Demand Generation Manager

Job Title: Demand Generation Manager Location: Remote, US Department: Marketing Type: Full Time, Exempt Experience: Senior (5 - 8 Years) Salary Range: $120,000 - $145,000 / year (+bonus, equity, and benefits) Core Hours: 9 AM - 1 PM PST / 12 - 4 PM EST About tvScientific tvScientific is the first and only CTV advertising platform purpose-built for performance marketers. We leverage massive data and cutting-edge science to automate and optimize TV advertising to drive business outcomes. Our solution combines media buying, optimization, measurement, and attribution in one, efficient platform. Our platform is built by industry leaders with a long history in programmatic advertising, digital media, and ad verification who have now purpose-built a CTV performance platform advertisers can trust to grow their business. Role Summary We're looking for a Demand Generation Manager who's excited to build programs that actually move the needle. In this role, you'll design and execute campaigns that bring in qualified leads, fuel our pipeline, and help sales close deals. You'll work closely with smart, collaborative teammates across sales, content, and digital to launch targeted campaigns, run account-based marketing plays, and make sure every event, email, or ad has measurable impact. This is a great fit if you're a data-driven marketer who loves testing, iterating, and owning results—and you thrive in fast-moving environments where creativity and strategy go hand-in-hand. What You'll DoDemand Generation & Pipeline Growth

• Develop and execute multi-channel campaigns (paid media, content, email, events) to generate high-quality leads.
• Optimize nurture programs using A/B testing, behavioral data, and performance insights.

Account-Based Marketing (ABM)

• Identify high-value accounts with sales and implement ABM strategies (1:1, 1:few, 1:many) across email, paid media, and content.
• Leverage intent data and buyer signals to personalize engagement and maximize conversion.

Event Marketing & Lead Activation

• Plan and execute in-person and virtual events that drive lead acquisition and brand engagement.
• Develop pre-, during-, and post-event strategies to maximize ROI and sales follow-up.

Analytics & Optimization

• Track key metrics (MQL to SQL conversion, pipeline impact, CAC, ROI) and continuously refine strategy.
• Use marketing automation tools (Salesforce, HubSpot, Marketo) to measure attribution and optimize campaigns.
• Collaborate with RevOps on data-driven decision-making and reporting accuracy.

Sales Alignment & Marketing Operations

• Ensure seamless lead handoff, tracking, and nurture optimization.
• Partner with sales to refine targeting, messaging, and conversion strategies for maximum efficiency.

How We'll Define Success

• Pipeline Growth – Increased MQLs, SQLs, and sales-generated revenue.
• Campaign Performance – Higher conversion rates, lower CAC, improved ROI.
• ABM & Event Impact – Increased engagement and revenue influence from targeted campaigns.
• Sales Alignment – Streamlined lead handoff and strong collaboration with sales.
• Data-Driven Optimization – Continuous campaign improvements based on testing and insights.

You'll Be Successful in This Role if You Have/Are

• 5+ years in demand generation, ABM, event marketing, or growth marketing (B2B SaaS, adtech, or martech preferred).
• Proven success in executing multi-channel campaigns that drive pipeline and revenue.
• Hands-on experience with ABM platforms (Demandbase, 6sense, Terminus) and marketing automation tools (HubSpot, Marketo, Pardot).
• Strong analytical skills with experience tracking campaign performance and ROI.
• Expertise in event marketing, including trade shows, field events, and webinars.
• Knowledge of paid media (Google Ads, LinkedIn Ads), SEO, and content marketing.
• Exceptional cross-functional collaboration and communication skills.
• A data-driven, test-and-learn mindset focused on continuous iteration and improvement.

You May Also Have

• Experience in CTV, adtech, or digital marketing.
• Familiarity with programmatic advertising and performance marketing.
• Previous experience in a startup or early-stage tech environment.

Culture and Benefits At tvScientific we believe people do their best work when they feel challenged and engaged by their day to day responsibilities, when they're surrounded by smart, hard working people, and when they have a healthy work life balance. Our company culture and benefits package reflects these beliefs.

• Full health, dental, and vision insurance - up to 95% funded by the company for employees.
• Employee stock option program.
• Company-sponsored retirement plan with a matching contribution program through Fidelity Investments.
• 12 annual paid holidays (including 2 flexible days).
• Generous PTO policy (get your work done and take the time you need).
• A remote-first environment that allows employees flexibility to work from most places in the US.

As tvScientists We Are...

• Big Thinkers: We believe in setting audacious goals and envisioning transformative change.
• Radically Transparent: We value transparency in all aspects of our business. We foster a culture of open communication, honesty, and accountability.
• Performance-obsessed: We are passionate about achieving exceptional results. We strive for excellence in everything we do and set high standards for ourselves.
• Data-driven: We embrace the power of data, science, and technology as crucial drivers of our success.
• Trust Builders: We prioritize building and nurturing trust with our stakeholders. We understand that trust is the foundation of successful relationships and business partnerships. Through our actions, integrity, and commitment to delivering on promises.
• Forever Students: Challenge assumptions to look for solutions. We create a safe environment for experiments and risk-taking by our customers and employees.

tvScientific is committed to building an inclusive environment for people of all backgrounds and everyone is encouraged to apply. tvScientific is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender, sexual orientation, gender identity or expression, religion, disability, national origin, protected veteran status, age, or any other status protected by applicable national, federal, state, or local law.