Email & SMS Retention Marketing Manager

Description:

Tumble is a fast-growing direct-to-consumer brand reinventing the home furnishings industry with our curated collection of stylish, washable, and spillproof rugs. Since launching in 2021, we’ve rapidly scaled to over $100M in annual revenue, earning 30,000+ five-star reviews and recognition from Architectural Digest, HGTV, People, Forbes, and more.

To support our next phase of growth, we’re looking for an Email & SMS Retention Marketing Manager to join our team and play a critical role in driving customer engagement, retention, and lifetime value. This is an opportunity to join at an early stage and work closely with senior leadership to build and scale high-impact retention programs.

If you have deep DTC experience and a strong understanding of how to create thoughtful, conversion-driven customer journeys, this role is for you. We’re looking for someone who knows how to translate brand and performance goals into effective email and SMS campaigns—from promotional sends to lifecycle flows to onsite capture strategies and beyond. This role will report to the Senior Director of Growth and collaborate cross-functionally to help execute on our ambitious growth strategy.

Email and SMS marketing are your core strengths, but you’re equally comfortable thinking about messaging, segmentation, personalization, and the broader customer experience. You have a strong intuition for what resonates with customers and how to continuously test and optimize for better performance.

We’re looking for someone who is highly entrepreneurial, thrives in a fast-paced environment, and can confidently balance brand and performance across multiple retention channels.

Responsibilities:

• Lead the end-to-end strategy, execution, and optimization of all email and SMS marketing initiatives
• Partner with cross-functional teams (growth, paid/organic social, influencer, brand, analytics) to ensure campaigns are delivered accurately and on schedule
• Develop detailed campaign briefs outlining messaging, creative direction, and content requirements aligned with channel goals
• Continuously improve email and SMS performance through testing, segmentation, and personalization to drive engagement and conversions
• Enhance subscriber acquisition by optimizing email/SMS capture through testing and segmentation of onsite popups
• Design and manage email flows (e.g., welcome, abandonment, post-purchase) to increase retention and customer lifetime value
• Track, analyze, and report on key performance metrics, delivering actionable insights and recommendations
• Use data-driven insights to refine email marketing strategies and align them with broader business objectives
• Stay up to date on industry trends and best practices to continuously improve email marketing performance

Requirements:

• 3-5 years of experience directly managing email/SMS marketing at a DTC (direct to consumer) brand or marketing agency (bonus for both brand and agency experience)
• Proven track record of successfully managing email and SMS marketing campaigns, including strategy development, execution, and optimization
• Power user of Klaviyo, Shopify, Figma, and other retention marketing tools
• Deep experience with segmentation, personalization, and A/B testing in email marketing campaigns
• Excellent analytical skills with the ability to interpret data and translate it into actionable insights
• Fluent in using AI tools (e.g., Claude Code / Cowork, Midjourney, Gemini, etc.) as part of the creative workflow, with a willingness to continuously adopt new tools
• Strong project management skills with the ability to manage multiple campaigns simultaneously and meet deadlines
• Exceptional communication and collaboration skills, with the ability to work cross-functionally and influence key stakeholders
• Creative thinker with a passion for customer experience and a deep understanding of consumer behavior
• Comfortable operating in a fast-paced, lean environment, managing multiple priorities and adapting quickly as needs evolve
• Highly organized, proactive, and self-directed, with a strong sense of ownership and an entrepreneurial, results-oriented mindset

Benefits

• Fully remote (US only)
• 401K with matching
• Unlimited PTO
• Paid healthcare