This is a Fully Remote Job
1. About Our Client:
This organization operates in the technology sector, focusing on family-oriented digital products. It addresses challenges in family coordination and communication by developing simple, effective tools like a smart family calendar, which has reached millions of users. The company has grown sustainably to generate over $300 million in annual revenue without external investment, emphasizing product quality and customer satisfaction.
2. About the Opportunity:
The Senior Growth Marketing Manager will lead the paid acquisition efforts for new product launches, managing the full profit and loss responsibility. This role is critical in setting acquisition cost targets, shaping go-to-market strategies with business leaders, and developing innovative creative testing to drive scalable marketing spend. It offers high autonomy and visibility, with the opportunity to define the marketing approach rather than execute existing plans.
3. Responsibilities:
- Scale paid search and social media spend profitably using rapid creative iteration
- Manage acquisition unit economics including CPA, payback period, and contribution margin
- Develop and execute a high-velocity creative testing strategy to guide business decisions
- Set creative direction and testing hypotheses informed by data and customer insights
- Collaborate with Product Marketing to validate marketing angles
- Optimize campaign structure, keywords, and bidding for CPA efficiency
- Monitor auction insights, impression share, and CPC trends
- Utilize platform and third-party analytics for informed decision-making
- Report performance insights and recommend improvements
4. Requirements:
- 6+ years in paid acquisition for DTC, subscription, or consumer product businesses
- Experience scaling new products from early traction to efficient growth
- Ability to collaborate with Product, Finance, and GM-level stakeholders on P&L
- Experience briefing creative teams and analyzing creative performance
- Proven track record of scaling budgets while maintaining profitability
- Strong understanding of performance metrics (MER, CPA, ROAS, CTR, Thumbstop)
- Familiarity with marketing attribution methods like MMM, MTA, and incrementality
5. Pay Range and Compensation Package:
- Colorado and California-based candidates: $110,000 to $170,000 depending on experience
6. Benefits & Perks:
- Competitive salary and equity package
- 401(k) matching
- Wellness, learning, and home-office budgets
- Health, dental, and vision insurance plans
- High autonomy in work direction
- Unlimited paid time off
- Company holidays on the first Friday of most months (excluding November, December, and January)
Equal Opportunity Statement:
Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.
Note:
TalentHop is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.