This is a Fully Remote Job
About Our Client:
The organization operates a financial innovation platform serving digital brands, financial institutions, and fintech companies. It provides a suite of credit and identity monitoring tools, privacy protection, and a financial ads marketplace through embeddable widgets or APIs. Its private label offerings support revenue growth and customer engagement while helping millions of consumers reach financial goals.
About the Opportunity:
The DIGITAL MARKETING MANAGER functions as the core performance marketing specialist within the go-to-market team. This role is accountable for managing paid media campaigns, organic search programs, top-of-funnel demand initiatives, conversion optimization, and measurement efforts. The position directly influences the performance pipeline by executing data-driven marketing strategies aligned to key accounts and verticals.
Responsibilities:
- Manage end-to-end paid media strategy and execution on platforms including Google Ads and LinkedIn.
- Develop and implement SEO and AI search programs to build organic traffic.
- Oversee top-of-funnel demand generation activities such as search, social, content syndication, and retargeting.
- Own conversion elements including landing pages, A/B testing, forms, funnels, and chatbot integration.
- Maintain tracking and reporting practices for all digital marketing initiatives.
- Analyze performance data to optimize spend and campaign effectiveness.
- Utilize AI tools to enhance marketing processes and execution.
- Collaborate with demand generation, sales, marketing operations, and revenue operations teams.
Requirements:
- Minimum 5 years of hands-on performance marketing experience in B2B with budget ownership.
- Proficiency with Google Ads, LinkedIn Campaign Manager, GA4, Google Tag Manager, and CRM/MAP tools such as Salesforce and HubSpot.
- Skilled in SEO technical audits, content briefing, and explaining search visibility including AI search.
- Experience with conversion rate optimization and testing frameworks.
- Pipeline-focused mindset, using opportunities and revenue metrics.
- Strong project management and communication skills.
- Ability to independently manage a comprehensive marketing engine.
- Comfortable integrating AI into marketing workflows.
Nice to Have:
- Experience in fintech or marketing to financial institutions.
- Familiarity with ABM platforms and tiered account strategies.
- Background in growth, social, or partner marketing.
- Knowledge of behavioral and intent data for targeting.
- Creative briefing experience.
Pay Range and Compensation Package:
- Base salary starting at $160,000, dependent on experience.
- Full-time employees are eligible for Incentive Stock Option grants subject to Board approval.
Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.
Note:
TalentHop is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.