Growth Marketer

Syncio is on a mission to make every online store one click away from collaboratively selling and sharing inventory. Today, over 15,000 merchants from 100 countries use Syncio to sync inventory across their expansion stores, retail partners, and marketplaces. We believe that collaboration is at the heart of commerce, shareable inventory supercharges collaboration, and ultimately creates a more egalitarian world.

We’re a high-growth scale-up (Deloitte Tech Fast50 Rising Stars 2021) that’s bootstrapped. We help thousands of merchants globally yet are still a really small team. You’ll be in the first 15 employees at Syncio. How’s that for potential impact and opportunity?

The role

Syncio is looking for a Growth Marketer to join our team and play a pivotal role in accelerating customer acquisition, product adoption and revenue growth.

This role is perfect for someone who thrives on experimentation, loves digging into data to uncover insights, and gets energised by turning those insights into action. You'll own critical parts of our growth engine, from building lifecycle marketing flows that guide users through activation, to running paid acquisition experiments that help us discover new scalable channels.

Day to day, you'll be hands-on: setting up email automations, launching ad campaigns, analysing cohort performance, and iterating based on what the data tells you. You'll work closely with our Head of Growth to identify the highest-impact opportunities and ship solutions that directly impact our key growth metrics.

This is an exciting opportunity for a T-shaped marketer with a bias toward action to make a meaningful impact in a fast-growing, bootstrapped company where your work will be felt immediately by thousands of merchants globally.

What you'll doRun paid acquisition experiments and scale new growth channels

• Launch and manage disciplined channel experiments across platforms like Meta, LinkedIn, Reddit, and newsletter sponsorships.
• Set clear hypotheses, success criteria, and kill criteria for each experiment, then execute, monitor, and scale what works.
• Balance CAC targets with quality metrics to unlock paid channels that drive engaged users.

Design lifecycle marketing and activation optimisation campaigns

• Work closely with the Product team to design behavioural triggers, in-app messaging, and segmentation logic that increase product engagement and retention over time.
• Build and optimise event-based communication sequences (email, in-app, etc.) that guide users through their journey, delivering the right message at the right time based on user actions and behaviour patterns.
• Continuously test, measure, and iterate on lifecycle initiatives to improve activation rates, reduce time-to-value, and increase conversion to paid plans.

Use data to uncover insights and drive strategy

• Dive into analytics to understand user behaviour, identify conversion leaks, and uncover growth opportunities.
• Track performance across the funnel and use cohort analysis to inform strategy.
• Collaborate with the team to define success metrics and report on progress toward growth targets.

Collaborate cross-functionally to create a cohesive growth engine

• Partner with Product and Design to advocate for features and improvements that boost activation and reduce friction.
• Work with our Content Writer to align messaging across channels and create assets for campaigns.
• Collaborate with CX to understand user pain points and translate insights into both marketing initiatives and product feedback.
• Contribute to growth strategy and help shape the roadmap based on learnings from your experiments and user research.

Who we are looking for

• 2-3 years of hands-on growth marketing experience - You've worked in performance marketing, lifecycle marketing, or growth roles. B2B SaaS experience is a bonus.

• Execution-focused with a test-and-learn mindset - You're comfortable building campaigns from scratch, shipping quickly, and iterating based on data. You don't wait for perfect. You ship, learn, and improve.

• Deep curiosity about what makes people tick - You're fascinated by customer psychology and behaviour. You love understanding why people do what they do, what motivates them to take action, and how to design experiences that guide them toward success.

• Data-driven decision maker - You're comfortable with analytics tools, can pull and interpret data independently, and use insights to guide your work. You know how to run A/B tests and understand statistical significance.

• GSD practitioner - You’re someone who ‘Gets Stuff Done.’ At Syncio, we say ‘Show, Don’t Tell,’ consistently delivering results, hitting goals, and end-to-end project development. You set the bar for excellence and reliability, all without needing micromanagement.

• Thrive in uncertainty – You adapt and excel in fast-changing, ambiguous situations. This role will evolve as we learn what works, and you're energised (not stressed) by that dynamic.

• Communication and collaboration pro - You're excellent at keeping cross-functional teams aligned and can translate insights into action. You thrive working closely with others to create cohesive growth initiatives.

• Leave no mess behind - You are someone who understands that Syncio operates in a greater environment and that Syncio must intentionally be a net-positive citizen of this environment.

Why join Syncio

We are building the next frontier of commerce; a new category called Collaborative Commerce. We believe that the best type of commerce is through collaboration, and this has been demonstrated through the history of civilisation. Think bazaars, marketplaces, even the ancient Silk Road. We believe that we can enable collaboration in ways unimaginable.

Syncio enables collaboration by making the basic building blocks of commerce shareable across webstores. Think inventory, orders, product attributes, all the key information required for retail to operate. Syncio enables merchants to create its own micro-marketplaces, become a super-distributor, expand globally, etc.

To give you a sense of Syncio’s impact, in 2024, over 70M orders worth US$5.2Bn in GMV was synced across the Syncio network.

Internally, we’re fully independent and bootstrapped, so we’re all-in on our team and customers, and not distracted by a board and investors. We believe this creates an ideal environment for you to do your best work yet. Syncio has the high ambition, high ceiling for you to grow in, but without the distractions that take you away from delivering exceptional work that makes a difference to your colleagues, customers, and the product.

How we do it

We have an internal culture memo called ‘The Way of the Synconaut’. We believe that in the work that we do, the best can be 10x better than the average. That’s what we’re all striving for at Syncio.

You’ll be joining a team that is serious about growth; as a team and as individuals. We do this to best cater to the thousands of merchants globally that we are privileged to help in their operations.

Syncio is a flat organisation that is remote-first. Everyone is empowered to make decisions; where prioritisation and risk management are honed in the Syncio environment. Self-improvement is mandatory.

Our environment is ripe for ‘T-shaped employees’ to thrive. So much so that if your Syncio journey ends, we expect you to have learned enough to start a company yourself!

For more on Syncio culture, check out our values.

Benefits

• You’ll receive a competitive salary and be eligible to partake in our employee-share-options-plan (ESOP).
• Regular social activities such as TedxSyncio talks, games, and team events.
• You get 4 weeks of paid vacation, flexibility to take extra unpaid leave, 12 ‘wellness days’ per year, and flexible working hours. We’re all about getting the work done, not just clocking time.
• We are a fully distributed (fully remote) company. Work where it works for you.

Syncio is an equal-opportunity employer. All applicants will be considered for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

We’re excited and grateful for your interest and application. This role is life-changing because we do things that impact us personally and globally. Strap on and enjoy the ride!

To apply for this role, visit https://tinyurl.com/2k57za97.