AI Marketing Specialist

About Staq

Staq is a leading Banking-as-a-Service (BaaS) and embedded finance platform, transforming the way businesses integrate banking and financial services. At Staq, we empower our clients to innovate, expand, and streamline their financial services offerings, leveraging our cutting-edge platform. Our mission is to bridge the gap between traditional banking and the digital era, providing seamless, scalable, and secure financial solutions.

The Role

We are looking for a highly data-driven and AI-native Marketing Lead to own and execute Staq's marketing strategy. This is a hands-on role for someone who can blend brand, growth and product marketing, while leveraging the latest AI tools to drive efficiency and impact.

The ideal candidate is both strategic and execution-focused—comfortable building campaigns from scratch, experimenting rapidly and using AI to scale content, performance marketing and analytics. You'll be marketing to financial institutions, fintechs and enterprise clients - not consumers. You'll communicate technical value propositions to sophisticated audiences, not drive consumer conversions.

Key Responsibilities

• Own and execute Staq's end-to-end marketing strategy with a focus on B2B enterprise and fintech audiences
• Plan and launch multi-channel campaigns (digital, content, social, events) to drive awareness and qualified lead generation for banking and fintech decision-makers
• Leverage AI tools to create, optimise and scale marketing efforts (content generation, performance optimisation, analytics, etc.)
• Manage and grow Staq's digital presence, including website, social media and content platforms, positioning Staq as a fintech infrastructure leader
• Collaborate closely with all teams to align marketing with business objectives and enterprise sales processes
• Develop messaging and positioning that resonates with financial institutions, fintechs and enterprise clients - highlighting BaaS capabilities, embedded finance solutions and regulatory compliance strengths
• Own content creation across formats (technical blogs, case studies, whitepapers, webinars, decks, email campaigns) tailored to B2B fintech audiences
• Analyse campaign performance and continuously optimise based on data and insights specific to B2B sales cycles
• Support employer branding and talent attraction initiatives

Requirements

• 3-5 years of experience in B2B marketing
• Strong hands-on experience across digital marketing, content and campaign execution in the fintech or enterprise SaaS space
• Understanding of BaaS, embedded finance, payments or financial infrastructure (or strong ability to learn quickly)
• Proficiency in AI-powered marketing tools (e.g. for content generation, automation, analytics, performance marketing) - non-negotiable
• Comfortable working in a fast-paced, startup environment with a high degree of ownership
• Strong analytical mindset with the ability to translate data into actionable insights
• Excellent written and verbal communication skills in English

Nice to Have

• Direct experience in fintech, Banking-as-a-Service, embedded finance, or payments platforms
• Familiarity with performance marketing tools and CRM platforms
• Experience building or scaling marketing functions in early-stage fintechs or enterprise SaaS startups
• Basic design or creative skills (e.g. Figma, Canva)