Social Media Manager

Background:

Founded by entrepreneur Kylie Jenner, Sprinter recently launched k2o: a beauty-first hydration line. The debut product, Advanced Skin Hydration Mix, is an on-the-go drink mix formulated with electrolytes, hyaluronic acid, and VERISOL® bioactive collagen peptides to support smoother, more hydrated skin from within.

k2o by Sprinter lives at the intersection of beauty, hydration, and culture. We’re looking for a Social Media Manager who understands that space intuitively. Someone who is always on TikTok, thinks natively in content, and can move fast without losing the brand’s point of view. This role is the daily voice of k2o across social, responsible for organic content, community presence, and helping shape how the brand shows up in culture. You’ll work closely with the VP of Brand and in direct support of Kylie Jenner’s creative vision.

What You'll Do:

Content & Channel

• Own day-to-day content creation and publishing across TikTok and Instagram. TikTok is the primary creative focus. You’re ideating, shooting, and editing original content for the platform daily. Instagram posting is based on pre-approved creative from brand leadership.
• Appear on camera regularly. Comfortable leading videos, voiceovers, GRWM-style content, and real-time coverage.
• Develop and execute a content calendar that reflects the brand’s tone: minimal, editorial, beauty-first.
• Identify ongoing social-first content series that are brand aligned but drive entertainment value for our audience. 
• Capture and edit short-form video content. Comfortable working with trending audio, transitions, and formats.
• Collaborate with the VP of Brand to translate campaign concepts into social-native executions.
• Identify and flag opportunities for real-time content or reactive moments. Stay ahead of trends, sounds, formats, and cultural moments that are relevant to the brand.

Community & Culture

• Own and grow “k2o Insiders”, our Instagram broadcast channel. 
• Develop a content strategy that keeps insiders engaged, informed, and close to the brand. This is an owned community and should feel like a direct line between k2o and its most loyal audience.
• Monitor and engage with the k2o community across platforms with a warm, on-brand voice. 
• Track and report on community performance metrics. Use data to inform what’s working and what’s not.

Who You Are:

• Flexible personality, can shift quickly based on real-time brand needs.
• Calm under pressure. Launches, last-minute pivots, and celebrity schedules don’t rattle you.
• Comfortable with flexible hours. This is a celebrity brand and social media doesn't keep office hours.
• Deeply fluent in TikTok. You know what’s trending before it trends, and you understand what makes content stop a scroll.
• Confident and natural on camera. You don’t need a lot of direction to show up well.
• You have a strong aesthetic eye and understand the k2o world: understated, beautiful, culturally fluent.
• Scrappy and resourceful. You can create compelling content with a phone and good instincts.
• You write well. Short-form captions, community replies, and brief copy are a strength.
• Self-directed. You don’t need hand-holding to execute, but you communicate proactively.
• 1-3 years managing social for a consumer brand, beauty brand, or similar, or you’re a full-time content creator with a track record of building and engaging an audience. Background in beauty, beverage, or lifestyle preferred.

What Success Looks Like:

• k2o’s organic social consistently reflects the brand’s voice: minimal, elevated, and beauty-first.
• TikTok content performs and the channel grows. “k2o insiders” expands into an engaged, loyal community.
• Brand leadership’s creative vision is honored and extended through every piece of content.
• You’re a trusted, low-maintenance contributor who makes the team better.

APPLICATION REQUIREMENTS:

To be considered, you must apply on LinkedIn and send an application video to social@drinksprinter.com. Applications without a video will not be reviewed.

Video submissions should be 30-60 second. Use the video to show us who you are! This is your opportunity to demonstrate your on-camera presence, editing style, and creative instincts. There’s no set format. Make something that feels like you.

What we’re looking for:

• On-camera confidence and personality
• Editing ability and visual sensibility
• A clear point of view on why you’re the right person for this role and this brand