Lifecycle Marketing Manager

*KEY APPLICATION REQUIREMENTS*

1. You've actively managed and executed lifecycle/retention campaigns in the last 12 months.
2. You are either currently working within a brand or agency hands on within the growth/marketing team.

We don't chase growth. We design it.

Sphere is an ambitious California-based technology and growth company built for challenger consumer brands.

We combine proprietary data intelligence tools with forward-deployed marketing, commerce, and creative strategy teams to accelerate growth. Our mission is to help brands make faster, more accurate, data-informed decisions, and execute on them across digital, retail, and commerce ecosystems.

About the Role

We're hiring a Lifecycle Marketing Manager. A strategic operator who can own email and SMS as revenue-driving channels across the entire customer journey.

This is not a plug-and-play campaign role. You'll be the strategic and executional owner of lifecycle marketing for high-growth DTC/CPG brands, mapping the full funnel from awareness through advocacy and translating customer data into sophisticated communication programs that drive engagement, conversion, retention, and LTV.

You'll think holistically about what customers need at each stage, from first touch to loyal advocate, and build messaging strategies and automation that meet them there. You'll work directly with our Growth Strategists, Data Scientists, and Creative team to ensure lifecycle programs integrate seamlessly with paid media, commerce, and retail channel work.

You'll have autonomy, ownership, and the tools to operate at the intersection of creativity, data, and performance.

This role works closely with our Growth Strategy and Data Science team.

What You'll Do

Strategy & Planning (40%)

• Develop full-funnel email and SMS communication strategies that map to the complete customer journey: awareness → consideration → purchase → retention → advocacy
• Define what messaging, content, and tactics are appropriate for customers at each lifecycle stage
• Build audience segmentation hierarchies based on behavior, purchase history, engagement, and lifecycle position
• Design trigger logic and cadences for automated customer journeys (welcome series, educational nurture, post-purchase onboarding, win-back, advocacy)
• Translate customer data and business goals into lifecycle roadmaps and campaign calendars
• Ensure compliance with CAN-SPAM, TCPA, CCPA, GDPR and other applicable regulations
• Collaborate with Growth and Data teams to align lifecycle strategy with paid acquisition, commerce operations, and broader growth initiatives

Execution & Optimization (40%)

• Build, QA, and deploy email and SMS campaigns in Klaviyo (or similar ESPs)
• Write compelling, brand-aligned copy for campaigns, flows, and customer journeys
• Set up automation/flow logic, pop-up builds, and platform integrations (Shopify, subscription apps, loyalty platforms, etc.)
• Execute A/B tests across subject lines, content, timing, and segmentation strategies
• Coordinate with internal or external creative resources to develop templates and campaign assets
• Manage revision and approval processes with clients

Reporting & Insights (20%)

• Report on channel performance across the full lifecycle: engagement metrics by stage, conversion rates, retention metrics, revenue contribution, list growth, and advocacy/referral impact
• Analyze customer progression through lifecycle stages and identify friction points or drop-off
• Monitor deliverability, engagement trends, and customer behavior to inform strategic pivots
• Provide actionable recommendations to improve performance and scale impact across all funnel stages
• Document learnings, test results, and best practices for internal knowledge sharing

Who You Are

Experience**:**

• 4-6 years in email/SMS or lifecycle marketing for DTC, e-commerce, or CPG brands
• Deep hands-on experience with Klaviyo or similar ESPs.
• Experience working in a fast-paced agency, startup, or multi-brand environment
• Proven track record of building full-funnel communication programs that drive both customer acquisition support and retention/LTV growth

Skills:

• Strategic thinker who can also execute hands-on — you don't just build campaigns, you design systems
• Strong copywriter with an eye for messaging that converts and builds loyalty
• Data-informed decision maker who can translate analytics into action
• Comfortable with compliance, data governance, and risk considerations
• Proficient in segmentation, automation logic, and lifecycle marketing frameworks

You Should Apply If This Sounds Like You

• You're passionate about DTC/e-commerce and think holistically about the customer journey from first touch to loyal advocate
• You can creatively message any product catalog in ways that feel engaging, informative, and persuasive at every lifecycle stage
• You've built sophisticated customer journeys that guide people from awareness through purchase, retention, and advocacy
• You understand how lifecycle marketing supports and amplifies paid acquisition, not just post-purchase retention
• You're used to working autonomously in fast-paced environments, managing multiple priorities without constant oversight
• You love making data-driven decisions and turning analytics into actionable strategies that drive revenue across the full funnel
• You dedicate time to staying on the cutting edge of trends and best practices in lifecycle and CRM marketing
• You have excellent written and verbal communication skills and can clearly articulate complex ideas to clients and cross-functional teams

What We Value

• Conviction over consensus. Strong opinions, loosely held.
• Systems thinking. You connect dots others miss.
• Taste. You know what good looks like.
• Restraint. You don't over-complicate.

How We Work

Small teams. Direct ownership. Invitation-based culture. We work with ambitious challenger brands. No cookie-cutter playbooks. Every brand gets bespoke strategy.

Salary: DOE