Shine AI | Remote (UK-based, travel for shoots) | 10am–12pm, every weekday | Equity-only
Shine is an AI-powered career platform helping 16–24 year olds find apprenticeships, entry-level jobs, training, and educational pathways they'd never have found on their own. Our AI-guided quiz matches young people to career paths based on their strengths and interests, then gives them a personalised career map, CV builder, and application tools to get there.
We launched in June 2026 and are already growing fast: 500+ candidates onboarded, 25+ employers, and 400+ live opportunities across the UK. Our mission is a fairer way into work, at scale and we're building the launchpad for early careers across Europe.
We're looking for a Head of Social & Growth to join as a founding partner and build Shine's presence from the ground up on TikTok, Instagram, and YouTube Shorts. You'll be the face and voice of Shine to Gen Z — on camera, in the street, asking real 16–24 year olds real questions about work, careers, and what nobody tells you about "adulting."
This isn't a behind-the-desk marketing role. You'll be out filming street interviews, building a content engine, and turning Shine into a brand young people actually follow — not just another platform they're told to use.
This is a part-time commitment: you'll be out filming 10am–12pm, every weekday. Equipment and travel costs for shoots are covered — you just need to show up and bring the energy.
- Build a real portfolio. Every interview, reel, and campaign you create is content you own — proof of your on-camera presence, editing eye, and growth instincts, not just a line on a CV.
- Be part of a proven success story. Shine is a live, fast-growing youth impact business already changing outcomes for hundreds of young people across the UK. You're not joining an idea on a whiteboard — you're joining something working.
- Ownership from day one. As a founding partner, your name is attached to the brand and the mission, with equity that reflects that.
- Plan, film, and lead street-interview style content (you're on camera, not just behind it)
- Build and own Shine's TikTok, Instagram, and YouTube Shorts channels from scratch
- Develop a content strategy that speaks Gen Z's language — trends, formats, tone, timing
- Turn real conversations with young people into content that drives sign-ups
- Work directly with the founding team to shape brand voice, growth strategy, and go-to-market
- Track what's working and double down — this is a growth role, not just a content role
- Confident and bubbly on camera — you can walk up to a stranger and get them talking
- Genuinely tuned into Gen Z culture, platforms, and what makes content spread
- Comfortable with the uncertainty of an early-stage startup, this is a builder role, not a 9-to-5
- Able to commit to filming every weekday, 10am–12pm
- Experienced in (or a fast learner of) short-form content creation and social growth
- Motivated by equity and mission over a pay cheque, at least for now
- Able to travel for filming (role is otherwise remote; travel costs covered)
- Happy to undergo a DBS check, as you will be speaking to younger members of the public
This is an equity-only founding partner role at this stage — no salary yet, though filming equipment and any travel costs are provided. Equity is meaningful and negotiable based on experience and commitment. In return, you get real ownership, a portfolio of content you've built and starred in, and your name tied to a youth impact business that's already proving itself. If you're looking for a paid position right now, this isn't it — but if you want to build something from zero with real ownership, let's talk.
Apply here or email anna@shineai.tech with a bit about yourself and ideally a short video of you talking to camera. Show us, don't just tell us.
Shine AI is building a fairer way into work for the next generation. If you want to be part of that from day one, we'd love to hear from you.
