Good Giant is the largest gaming-focused advertising agency in the United States providing comprehensive marketing services to various brands with a specialization in tribal and commercial casino resorts from coast to coast.
The Social Media Coordinator supports the day-to-day execution of social media across multiple client accounts and Good Giant. Working closely with the Director of Social Media and Social Media Strategist, this role supports content development, publishing, community management, reporting and campaign execution while ensuring work aligns with brand standards, platform best practices and strategic direction. This position is based in Nevada working remote and requires CST/EST working hours. The Social Media Coordinator reports to the Social Media Director.
Responsibilities
Content & Channel Management
- Assist in developing content calendars by gathering assets, drafting copy and organizing deliverables.
- Schedule and publish content across Meta, TikTok, LinkedIn, YouTube and other relevant platforms.
- Conduct quality assurance prior to publishing, ensuring copy, creative, links, tags, formatting and scheduling details are accurate.
- Ensure content aligns with brand voice, platform best practices and creative direction.
- Monitor comments, messages, tags, reviews and relevant social conversations, providing timely responses and identifying opportunities for engagement.
- Maintain organized content libraries, asset folders and social deliverables.
Content Production & Campaign Support
- Support photo and video shoots, including shot lists, storyboarding, on-site coordination and social-first content capture.
- Support client events, activations and campaign moments through live posting, content capture and engagement.
- Assist with boosted posts, ad scheduling, campaign trafficking and budget tracking under the Strategist’s direction.
- Support influencer research, outreach, deliverable tracking, content coordination and on-site activations.
Reporting & Social Insights
- Pull monthly and campaign performance data from platform insights and analytics tools.
- Maintain performance tracking documents and KPI dashboards.
- Identify high-performing content, audience trends and optimization opportunities.
- Monitor social trends, emerging formats, platform updates and competitor activity to surface relevant opportunities for client and agency content.
Collaboration & Workflow
- Maintain deadlines, calendars, feedback, approvals and internal project tracking.
- Coordinate with Creative, Account, Public Relations and Media teams to support integrated social efforts.
- Assist in preparing materials for client meetings, presentations and strategic discussions.
- Support content development, publishing, engagement and community management for Good Giant's social channels.
Qualifications
- 1–3 years of experience in social media, digital marketing, content or a related field is preferred.
- Strong understanding of major social platforms, including Meta, TikTok, LinkedIn and YouTube.
- Excellent writing, communication and organizational skills with strong attention to detail.
- Ability to manage multiple priorities and deadlines in a fast-paced agency environment.
- Familiarity with social media management and analytics tools such as Sprout Social, Meta Insights, TikTok Analytics and Google Analytics preferred.
- Experience creating social-first content, including short-form video, photography and platform-native content for Reels, TikTok and other social formats.
- Collaborative, proactive and eager to stay current on social trends and platform changes.
- Bachelor's degree in marketing, communications, journalism or equivalent experience.
