Remote (European hours) · Full-time · Senior individual contributor
We're looking for someone to own social media for Kumaa Anima — the animal business of Kumaa Group, and the home of Kumaa Care, Kumaa Pets and Pomsky.
We're hiring a performance marketer in parallel to own paid across the whole group. This role is the other half of that: organic social and community, owned as a craft. Three products, three audiences, one brand above them, and nobody whose job it is to make people care. That's this role.
For a consumer animal brand, social isn't decoration on top of growth — it's one of the main places growth actually comes from. We want someone who treats it that way.
WHAT YOU'LL OWN
• Social strategy for all of Anima — three products with genuinely different audiences, without letting us turn into three disconnected brands.
• The channel mix, including telling us which platforms don't deserve our time.
• Voice per product, and keeping our current product names the only ones in the wild.
• The content calendar end to end: plan, brief, make, schedule, publish. We use Buffer.
• Making the content yourself. Copywriting and short-form video editing are core here, not things you brief out by default.
• Community management — replies, DMs, comments — and the judgement to know what needs a public answer and what needs escalating.
• A creator and partner programme suited to this category: vets, trainers, rescues, welfare organisations, pet-owner communities.
• The Anima Verified Program story, which is our strongest credibility asset in a crowded market.
• Weekly reporting that ties organic social to sign-ups rather than to follower counts.
YOUR FIRST 90 DAYS
• Two weeks: every channel across the three products audited, with an honest read on what's working and what isn't.
• 30 days: a live calendar shipping consistently, a defined voice per product, and weekly reporting we can read in five minutes.
• 90 days: a repeatable content engine running, first creator partnerships live, and a defensible view of which channels actually drive sign-ups — with the ones that don't getting cut.
WHAT WE'RE LOOKING FOR
• 4+ years running social for a consumer brand, with work you can show us. Posts, videos and numbers you were responsible for — not a strategy deck.
• You make things. Editing and writing are your own skills.
• You've grown an audience from a genuinely small base. Inheriting a big account is a different job.
• You want to be measured on sign-ups, not impressions.
• Real judgement about tone. Animal content goes wrong quickly, publicly, and sometimes around genuine welfare issues.
• You can hold three product voices apart without flattening them into one.
• Fluent English. Another European language is a plus.
• You're fine with no direct reports, minimal process, and a company that changes direction when the data says to.
NICE TO HAVE
Pets, veterinary, animal welfare or insurance-adjacent consumer experience. Subscription or sign-up-driven funnels. Having worked alongside a paid acquisition function and handed organic creative over to it. Building a creator programme from nothing.
HOW WE WORK
We review and reallocate weekly. If something isn't working we stop it that week, not at the end of the quarter. We're written and direct, and we'd rather have the uncomfortable version early than the polished version late. Small team, real ownership — nobody here waits to be told what to post.
TO APPLY
Send three things: a short note on why the animal category interests you, links to social accounts or campaigns you personally ran, and one number you moved with organic social plus how you know you moved it. No cover letter longer than the work.
Kumaa Anima is part of Kumaa Group. We hire on the strength of the work and welcome applicants from any background.
