Performance Creative Strategist

We are working with a fast growing, clean and sustainable CPG Ecommerce brand in its search for a Performance Creative Strategist.

The Performance Creative Strategist will own and scale our paid social creative engine across Meta and TikTok. This is not a support role. You will be responsible for consistently developing, launching, and iterating high-performing ad creatives that drive revenue. You’ll operate at the intersection of consumer psychology, storytelling, and performance marketing, turning insights into concepts, and concepts into scalable winners.

This role is ideal for someone who has already worked inside a fast-growing (large) DTC Ecommerce brand or agency and knows what it takes to produce creatives that don’t just look good but convert and scale.

📍 Remote (USA only)

💰 $200k/annually + large bonus upswing

What You’ll OwnCreative Strategy & Ideation

• Deeply understand our core customer (30–60 yr old women, homeowners, pet owners), their motivations, anxieties, desires, and buying triggers
• Continuously analyze competitors and category trends to identify gaps, angles, and opportunities
• Translate insights into original, high-conviction ad concepts (hooks, angles, narratives, formats)
• Develop multiple distinct angles per product, not just variations of the same idea

Execution & Production

• Write clear, compelling scripts optimized for short-form performance
• Direct UGC creators and video editors with strong creative briefs and feedback loops
• Ensure each asset meets a high bar for pacing, retention, clarity, and emotional impact
• Take ownership of the full creative lifecycle from idea to final output

Performance & Iteration

• Analyze creative performance across Meta & TikTok (CTR, hook rate, hold rate, CPA, etc.)
• Identify what’s working (and why), and systematically iterate on winning concepts
• Cancel underperforming creatives quickly and double down on scalable angles
• Build a repeatable system for generating and testing new ideas at speed

What Success Looks Like

• Consistent output of high-quality, performance-driven creatives week over week
• Regular identification and scaling of winning ad concepts
• Clear creative direction that improves overall account performance (not just isolated wins)
• A structured, repeatable creative testing and iteration process

What We’re Looking For

• Proven track record of creating and scaling high-performing Meta and/or TikTok ads
• Experience with Direct Response Ads working with (large) ecommerce DTC Ecommerce brands is a must have.
• Experience working with UGC-driven brands and creators
• Strong understanding of what makes creative “convert”
• Experience targeting middle-aged female audiences (home, cleaning, fragrance, or premium/lifestyle products is a strong plus)
• Deep understanding of consumer psychology and direct-response marketing
• Strong copywriting and storytelling ability
• Comfortable working with data and translating performance into actionable insights

Why Join Us?

• Competitive base salary up to $200k/year based on experience + large bonus upswing
• Comprehensive health insurance (medical, dental and vision)
• PTO + paid holidays+ 401k

We hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, veteran status, and any other status. We are proud to be an Equal Opportunity Employer. If you have a disability or special need that requires accommodation, please let us know.