Digital Marketing Manager

What is PayCaptain?

PayCaptain is the UK’s first AI-powered Payroll SaaS platform built with financial wellbeing at its core, transforming transactional paydays into an experience benefiting the whole organisation. 

Think: payroll + employee benefits + financial resilience tools = one beautifully simple app.

We’re transforming payroll from a back-office chore into a strategic experience that boosts employee financial confidence, reduces admin for Payroll and HR teams, and helps companies genuinely support the people who work for them.

Why is PayCaptain an exciting place to work?

This is a brand-new role, created to define and lead Digital Marketing, specifically SEO, and Content at PayCaptain, reporting to the Product Marketing Manager. As we scale, we need someone who can drive organic growth, optimise our digital presence, and create compelling content that resonates with our audience. 

We’re looking for a high-performing generalist who will become a PayCaptain content specialist. You’ll own our digital channels, shape our SEO strategy, and produce high-impact content, all while working in a remote-first, trust-led culture. If you thrive on data-driven creativity, feel confident in using AI to enhance & speed up your work and love turning complex topics into engaging stories, this role is for you. 

Who are you?

• A strategic, hands-on Digital Marketing Manager with a passion for SEO, content, and organic growth.
• Experienced in B2B SaaS, FinTech, or tech industries, with a track record of driving measurable results.
• A natural collaborator who enjoys working with cross-functional teams (Product, Sales, Partnerships) to align digital strategies with business goals.
• Comfortable working in a business that embraces AI to make simple, repetitive tasks more efficient every day, we will expect you to come armed with lots of ideas on harnessing AI in our digital efforts.
• Analytical, creative, and obsessed with turning data into actionable insights.
• Most importantly: you care about building products and narratives that genuinely make a difference.

Reasons to Join PayCaptain1. Take full ownership of all our digital marketing channels and strategy

Lead SEO, content, and organic growth initiatives from day one. 

2. Work on a genuinely differentiated product

Payroll, AI, and financial wellbeing - combined in a way no one else in the UK market is doing.

3. High impact, cross-functional influence

Own our inbound lead generation strategy and drive engagement across all digital channels.

4. Remote-first, trust-led culture

Work from anywhere in the UK, with flexible meet-ups in Manchester and London. No micromanagement - just ownership.

5. Purpose-led business

As a mission-driven B Corp, we balance growth with impact, building tools that improve people’s financial lives.

What You’ll DoContent & Website Management

• Manage the day-to-day operations of PayCaptain’s website using WebFlow, ensuring content is accurate, up-to-date, and aligned with SEO best practices.
• Upload, optimise, and maintain high-quality content across all digital platforms.
• Collaborate with stakeholders to prioritise updates and roll out new features or campaigns.

Organic Growth & SEO/GEO 

• Develop and execute PayCaptain’s SEO strategy, focusing on keyword optimisation, internal linking, and content structuring.
• Identify opportunities to improve rankings, traffic, and domain authority.
• Monitor SEO/GEO performance using tools like Google Analytics, Search Console, and Conductor, and provide data-driven recommendations.
• Optimise websites for crawling, indexing, and Core Web Vitals to elevate organic search performance and AI search visibility.

Content Production

• Produce high-quality, SEO-driven content, including blogs, landing pages, white papers, and infographics.
• Ensure consistency in tone of voice and brand positioning across all platforms.
• Collaborate with external partners to co-create insightful, engaging content.

Reporting & Analytics

• Track and report on digital performance, including traffic, engagement, and conversion metrics.
• Use data to inform content updates, optimisations, and campaign strategies.
• Develop dashboards to visualise progress and share insights with stakeholders.

Campaign Strategy & Delivery

• Plan and execute multi-channel marketing campaigns (content, social, email, partnerships) aligned with business objectives.
• Manage platform-specific strategies for Meta platforms, LinkedIn, and email marketing.
• Monitor trends, competitor activity, and platform changes to stay ahead.

Social Media & Email Marketing

• Own and deliver social media strategies, including organic and paid campaigns.
• Plan, create, and schedule content across channels, ensuring brand alignment.
• Develop and optimise email campaigns for acquisition, engagement, and retention.

Auditing & Optimisation

• Conduct regular content audits to identify gaps, errors, and opportunities.
• Strengthen PayCaptain’s backlink profile and domain authority.
• Advise cross-functional teams on SEO best practices and emerging trends.

What Soft Skills Do We Look For?

• Strategic thinking – Ability to zoom out for big-picture planning and zoom in for execution.
• Clarity of communication – Simplify complex topics without losing depth.
• Collaboration – Work naturally across teams to align digital strategies with business goals.
• Commercial awareness – Understand how digital marketing drives revenue and growth.
• Ownership – Take responsibility and follow through on initiatives, take ownership of your business area with support from key stakeholders.

What Experience Do You Need?

• 2-3+ years in Digital Marketing, with a focus on SEO, content, and organic growth (B2B SaaS, FinTech, or tech experience is a plus).
• Proven success in SEO/AEO strategy, keyword research, link-building, and content optimisation.
• Hands-on experience with Google Analytics, Search Console, Conductor, and other SEO tools, as well as email marketing tools.
• Social strategy and execution, especially LinkedIn and YouTube.
• Hands-on experience in CRM segmentation and delivering high-performing email marketing campaigns.
• Strong copywriting, content creation, and project management skills.
• Familiarity with HTML, CSS, and schema markup is a bonus.
• Experience in managing third-party partnerships, mentoring teams, or working in a scaling business is desirable.
• Experience in Payroll, HR tech, Financial Wellbeing, or employee benefits is a huge bonus.
• Please note, if you do not have ALL this experience, please apply anyway if you have some of it! This is not a tick box exercise but its designed instead to allow you to grow and develop into some of these areas during your employment. 

What Can We Do for YOU?

• Remote, Flexible Work
• 25 Days Holiday + Your Birthday Off
• Quarterly Wellness Allowance
• YuLife Benefits including life insurance & critical illness cover
• Cycle-to-work + Nursery Salary Sacrifice Schemes
• Equal Pension Contribution (4% employer / 4% employee)
• Enhanced Parental Leave (12 weeks at 100% pay for maternity; 4 weeks for paternity)
• Access to PayCaptain for financial wellbeing tools, emergency cash access and savings features

…and more. Just ask.

Salary

• Base salary: £45k-£55k, depending on experience.
• Role progression, experience, ownership determine positioning within salary range.

Interview Process1st Stage – 30–45 mins with Emily to learn about you and introduce PayCaptain. 

2nd Stage – 60-minute final interview with:

• Mel Mills (Commercial Director)
• Camilla McDermott (Product Marketing Manager)

Includes:

• 10-minute presentation from you
• 10-minute feedback discussion
• 30-minute competency-based interview
• 10-minute Q&A

We can’t wait to meet you!